Podcast
Pragmatic Talk
Hosted by Susan & Scot Westwater · EN
The husband and wife team behind Pragmatic Digital share insights on how to navigate the modern digital marketing landscape.
10episodes
Episodes
Newest firstAll episodes
Creating content that delivers - Christoph Trappe - Pragmatic Talk - Episode 17
Aug 4, 202000:48:13Tap to summarizeHow can you create content that delivers for your audience and your business? Listen to this episode of Pragmatic Talk to find out. Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts. Joining us today is content marketing expert Christoph Trappe. Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers He has run content marketing campaigns across many industries, including health care, nonprofits, SaaS, publishing and professional services. He has led teams of journalists, content creators, strategists and designers to successfully drive results. Today, he’s a global top 14 content marketer and top 100 digital marketer. His blog has been listed as a valuable resource in the marketing industry. Topics we cover: What is content marketing? The accidental SEO strategy How to convert high performing content into an email subscription Insights from his latest book - Content Performance Culture Links mentioned in the show: Website: https://www.authenticstorytelling.net Content Performance Culture Book: https://www.amazon.com/Content-Performance-Culture-Christoph-Trappe-ebook/dp/B0821TZM1H/ref=sr_1_1?dchild=1&keywords=christoph+trappe&qid=1596573292&sr=8-1 LinkedIn: https://www.linkedin.com/in/christophtrappe/ Twitter: https://twitter.com/CTrappe .... If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk. Connect with Scot: http://bit.ly/scotwestwater Connect with Susan: http://www.bit.ly/susanwestwater
Transcribe →Achieving clarity in your messaging - Zach Messler - Pragmatic Talk - Episode 16
Jul 27, 202000:53:01Tap to summarizeHow do you make sure your content is delivering the right message to the right person at the right time? Listen to this episode of Pragmatic Talk to find out. Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts. Today we have another great episode for you. Joining us is Zach Messler. Zach spent 20 years practicing and leading product marketing for B2B tech companies, teaching non-technical sales pros to explain complex software to executive buyers. And today he works with founders of high-growth B2B technology companies to transform their messaging, reposition products, and teach and empower individuals and teams. Topics we cover: 3 questions to ask yourself to make sure your message is clear - What is it? What does it do? Why does it matter? Why personas or customer avatars are no longer enough - you need to go deeper His experience with Speakers Who Dare and why it's so important to be heard and how you can stand out A super natural experience the three of us shared while at dinner in Charleston Links mentioned in the show: Website: https://www.zachmessler.com LinkedIn: https://www.linkedin.com/in/zachmessler/ 90 minute clarity call session offer: http://www.bit.ly/getsuperclear The importance of being heard: https://www.youtube.com/watch?v=g8cK4vHtuM8&t The key to the universe: https://www.linkedin.com/pulse/key-universe-zach-messler/?trackingId=ILp5wYKVTRCEFZuGeifUeA%3D%3D .... If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk. Connect with Scot: http://bit.ly/scotwestwater Connect with Susan: http://www.bit.ly/susanwestwater
Transcribe →Organizational buy in is critical for digital transformation efforts - Brandee Sanders - Pragmatic Talk - Episode 15
Jun 18, 202000:42:33Tap to summarizeHow does being a musician, a classically trained vocalist and an on stage performer lead someone to a career in marketing? Stay tuned to find out. Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts. Today we have another great episode for you. Joining us is Brandee Sanders who is an Award-winning woman in tech that blends creative, commerce and content one dynamic enterprise at a time. Topics we cover: How Brandee went from stage performer to digital marketing maven An early lesson from Brandee's past that will help marketers get ready for the big shift in consumer behavior that's happening right now What Voice commerce will look like over the next few years How organizational buy in is critical for digital transformation efforts Why measurement and results act as a shield for you and your marketing team Links mentioned in the show: https://www.brandeesanders.com/ https://www.linkedin.com/in/brandeesanders/ If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk. Connect with Scot: http://bit.ly/scotwestwater Connect with Susan: http://www.bit.ly/susanwestwater
Transcribe →Pragmatic Talk Minute - How can you gain customer insights when you don't have unlimited time and budget?
Oct 25, 201900:01:05Tap to summarizeWelcome to another Pragmatic Talk Minute - a bite-sized rundown of various digital marketing and Voice related topics from Susan and Scot Westwater. In this episode we cover how you can learn about your audience even when you don't have unlimited time and budget. If you like this format, you'll love our Amazon Alexa flash briefing. To enable it, go to the Alexa skill store and search for Pragmatic Talk A Voice Marketing Flash Briefing Looking for more information like this? Check out our new book: www.VoiceStrategyBook.com
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Pragmatic Talk Minute - What is Customer Centricity?
Oct 14, 201900:01:08Tap to summarizeWelcome to the first Pragmatic Talk Minute - a bite-sized rundown of various digital marketing and Voice related topics from Susan and Scot Westwater. In this episode we cover what customer centricity is and what it means to be customer centric. If you like this format, you'll love our Amazon Alexa flash briefing. To enable it, go to the Alexa skill store and search for Pragmatic Talk A Voice Marketing Flash Briefing Looking for more information like this? Check out our new book: www.VoiceStrategyBook.com
Transcribe →Pragmatic Talk - Episode 14 Susan & Scot talk about their takeaways from Voice Summit 2019
Aug 5, 201900:14:15Tap to summarizeWelcome back to another episode of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode, we talk about our key take aways from Voice Summit 2019 and things to consider as we move into 2020 and beyond. We also touch on our Voice Summit session which focused on creating a business case for Voice and the framework Susan rolled out to help you identify where Voice makes sense during the path to purchase. Voice Summit Presentation Slides: http://bit.ly/PragmaticNowWhat Pragmatic Voice Experience Framework: http://bit.ly/PragmaticVEFramework https://www.pragmatic.digital You also can watch this episode on YouTube: https://www.youtube.com/watch?v=HyeOg1PHRN0&t=2s&frags=pl%2Cwn @PragmaticDigitl Flash Briefing: "Alexa, Launch Pragmatic Talk" Alexa Skill: "Alexa, Launch Voice Facts"
Transcribe →Pragmatic Talk - Episode 13, Usecases for Voice and the 40 Billion dollar retail opportunity
Apr 14, 201900:06:03Tap to summarizeClients and strategists often ask us "What are consumers doing with their smart speakers?" In this episode of Pragmatic Talk, we cover some common use cases in retail and healthcare (2 industries that are seeing tremendous early adoption of Voice). We also discuss the 40 Billion dollar retail opportunity that Voice represents in 2020. Lots of good info in this episode. This episode is the third of a 9 part series recorded from our recent Voice workshop "Catching The Next Big Wave In Digital Marketing." If you'd like to check out the entire webinar, you can sign up for the on-demand version here: http://bit.ly/BusinessCaseForVoice For more voice-related topics, check out the resources below: https://www.pragmatic.digital @PragmaticDigitl Flash Briefing: "Alexa, Open Pragmatic Talk"
Transcribe →Pragmatic Talk - Episode 12, Building The Business Case For Voice
Mar 14, 201900:04:25Tap to summarizeIf you've listened to our podcast for any amount of time, you know that Voice is about to be a very big thing. But how do you convince clients or internal stakeholders to invest? This episode is for you. We discuss the business opportunity that Voice represents and share some data to help you convince the right people that Voice is a smart investment to make in 2019. This episode is the second of a 9 part series recorded from our recent Voice workshop "Catching The Next Big Wave In Digital Marketing." If you'd like to check out the entire webinar, you can sign up for the on-demand version here: http://bit.ly/BusinessCaseForVoice For more voice-related topics, check out the resources below: https://www.pragmatic.digital @PragmaticDigitl Flash Briefing: "Alexa, Open Pragmatic Talk"
Transcribe →Pragmatic Talk - Episode 11, What is Voice?
Mar 9, 201900:06:46Tap to summarizeWe've talked a lot about Voice over the past 10 episodes of the podcast but realized we never have really explained what it is. In this episode of Pragmatic Talk, we aim to fix that. We define what Voice is, share some common Voice related terms and some stats around the most prevalent use of Voice. This episode is the first of a 9 part series recorded from our recent Voice workshop "Catching The Next Big Wave In Digital Marketing." If you'd like to check out the entire webinar, you can sign up for the on-demand version here: http://bit.ly/BusinessCaseForVoice For more voice-related topics, check out the resources below: https://www.pragmatic.digital @PragmaticDigitl Flash Briefing: "Alexa, Open Pragmatic Talk"
Transcribe →Pragmatic Talk - Episode 10, Considerations for looking at your analytics
Mar 4, 201900:03:39Tap to summarizeWelcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. Analytics and big data are the lifeblood of any business but in my experience, not everyone is paying close attention to what the data is telling them. Worse yet is when people look at the data without outside context and start applying their worldview to the numbers. In this episode we discuss things to keep in mind when looking at your analytics and why some often used metrics may be a bit of a red herring. https://www.pragmatic.digital @PragmaticDigitl Flash Briefing: "Alexa, Open Pragmatic Talk"
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