How can you create content that delivers for your audience and your business? Listen to this episode of Pragmatic Talk to find out.

Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts.

Joining us today is content marketing expert Christoph Trappe.

Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers He has run content marketing campaigns across many industries, including health care, nonprofits, SaaS, publishing and professional services. He has led teams of journalists, content creators, strategists and designers to successfully drive results.

Today, he’s a global top 14 content marketer and top 100 digital marketer. His blog has been listed as a valuable resource in the marketing industry.

Topics we cover:

What is content marketing?

The accidental SEO strategy

How to convert high performing content into an email subscription

Insights from his latest book - Content Performance Culture

Links mentioned in the show:

Website: https://www.authenticstorytelling.net

Content Performance Culture Book: https://www.amazon.com/Content-Performance-Culture-Christoph-Trappe-ebook/dp/B0821TZM1H/ref=sr_1_1?dchild=1&keywords=christoph+trappe&qid=1596573292&sr=8-1

LinkedIn: https://www.linkedin.com/in/christophtrappe/

Twitter: https://twitter.com/CTrappe

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