In this Marketing Minute, Delaney Walker of Extend Web Services, along with Cyndie Schmidt and Jack Pickering, discuss why change in marketing can feel risky—and how thoughtful experimentation can actually lead to greater clarity and impact.

Sharing stories from personal experiences and real marketing shifts made in 2025, they explore decision fatigue, fear of failure, and practical ways to evaluate what’s working, what’s not, and where small pivots can make a meaningful difference. Leaders will be encouraged to align marketing efforts with clear goals and approach change with confidence as they plan for the year ahead.

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Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.