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Blue Canary Canvas is a needlepoint product and canvas design company, focused on innovating stitchable products for needlepointers, carrying exclusive canvases, and offering unique accessories. Home of theNDLPThat™ and theNDLPTbag™, Blue Canary offers a stitcher the ability to start a needlepoint project with a beautiful end product, and let the stitching make it one of a kind.

What started as a brand new account on Instagram in October 2023 with zero social media presence, became in two years a headquarters for stitchable products and innovative self finishing ideas with 16,000 followers and over a million views. A self-described impatient needlepointer, owner and designer Sheila Salvitti couldn’t understand why people were willing to wait 6, 9, even 12 months for a project to come back from a finisher, so she created her own finished products, but made them stitchable and easily accessible for stitchers of all levels.