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Tennis is much more than a sport to this dedicated and engaged mother of four who lives in New York City. Her Friday tennis group, made up of close friends she’s known for over ten years, provided the spark and encouragement to create Up Down Sport. Week after week, they would show up with their tennis rackets in hand while juggling the day’s essentials. No one could find a bag they loved that could house their racket and all of the other things their active lives required. With an eye for design and detail, coupled with her ever-present desire to solve, Ashley set out to create something versatile— and beautiful— for her friends.

Like all things in Ashley’s life, Up Down Sport is anchored in her strong connection to family. The name itself, as well as the designs in her collection, are all inspired by the people she loves. When driving and listening to music with her daughter, singing a line from their favorite country song, Lily instantly lit up. Most tennis matches begin with a spin of the racket, choosing up or down to decide who will serve first. Up Down—that’s it! The name had meaning and the brand was born.

Shop at https://updownsport.net/

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