What if the real reason you avoid getting savvy with money isn’t math? Vivian Tu, former Wall Street trader turned founder of “Your Rich BFF,” is back, and this time she’s asking us to rethink everything we think we know about money, including the complicated emotions that come with it. From paying an $8,000 lease break in her twenties to becoming the breadwinner in her marriage, Vivian opens up to Danielle about the evolution from being “smart” with money to being wise. But this isn’t just a finance conversation. It’s about shame. It’s about immigrant parents and sacrifice. It’s about dating red flags, prenups, consumerism, and the quiet fear so many women carry that they’re “bad with money.” Plus, the one investing mistake too many of us are making without even realizing it. In this episode of Question Everything, you’ll learn:

The personal changes (freezing embryos, retiring her parents, starting a trust) that led her to write her new book Well Endowed
The difference between being smart with money and being wise with money
The lie that most women are being told about their money habits
How to have hard conversations about money, from the first date to long-term partnership
Why you should never get married without a prenup (don’t worry, even if you did, it’s not too late!)
Why credit card debt is one of the most problematic types of debt and how to tackle it with a plan
Why you can’t rely on willpower to be financially successful
A statistic that shocks Vivian: 50% of couples don’t talk about money until they are already engaged
The common mistake that some people are making with their retirement savings that will cost you in the long run
Why Vivian calls consumerism a “trap” and urges us to “deinfluence” our lives
How to curb lifestyle inflation with three simple questions
A simple hack to save money on online purchases
The moving lessons Vivian learned from her immigrant parents’ sacrifices, and how she’s using that knowledge to build generational wealth
Why putting your credit score on your dating profile is suddenly a flex
Vivan’s suggestions for how to have meaningful money conversations on the first date (without seeming obvious)
How to reframe the big financial decisions of your twenties and thirties, and beyond

Follow Vivian on TikTok @yourrichbff

Make sure to check out Vivian’s book Well Endowed

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