Most private practice owners know they need marketing… but very few understand what’s actually working right now — especially when it comes to getting found online.

In this episode of the Private Practice Owners Podcast, host Adam Robin sits down with Jeremy DuPont, former cash-based clinic owner turned founder of Patch Digital Marketing, to break down what’s driving patient growth in today’s digital-first landscape.

Jeremy shares how he built and scaled a multi-location cash-based clinic in Boston without relying on physician referrals — and why mastering digital marketing became the key to predictable growth. After successfully growing and selling his clinic, he now helps other practice owners do the same through Google Ads, local SEO, and conversion-focused systems.

This conversation dives deep into one of the biggest shifts happening right now: why Google Maps — not your website — is becoming the most important place for your clinic to show up.

Jeremy also walks through a live audit of a real clinic, showing exactly how rankings work, where opportunities are hiding, and what most clinics are doing wrong when it comes to local visibility.

Together, they explore:

Why 70%+ of patients searching for services are using Google Maps — not traditional search
How Google’s AI and search changes are reshaping how patients find clinics
The 3 key drivers of local SEO: Google Business Profile, directories, and website authority
Why most clinics ignore their Google Business profile — and how that hurts rankings
How review volume and consistency directly impact your visibility
The role of local directories and why they build trust with Google and AI tools
How to identify missed opportunities in nearby areas and services (like dry needling or pelvic health)
Why ranking for the wrong keywords brings traffic… but not patients
The difference between “marketing that looks good” vs. marketing that actually converts
When paid ads make sense — and why most clinics start too early or too small

If you’re a practice owner trying to get more patients without relying on referrals — or you’re frustrated that your marketing isn’t translating into real growth — this episode gives you a clear, practical roadmap to start winning locally.

🎙️ Tune in to learn how to turn Google into your clinic’s most consistent and scalable patient acquisition channel.

👉 Want to learn more about Jeremy and his work?

Follow him on Instagram: @_jeremydupont

Visit: https://thepatchsystem.com

👉 Want help strengthening your operations and growing your practice?

Book a call with Nathan: https://calendly.com/ptoclub/discoverycall

💡 Love the show? Subscribe, rate, review, and share!

https://ptoclub.com/

Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall

Love the show? Subscribe, rate, review, and share! https://ptoclub.com/