Alternative Ballistics targets growth with less-lethal firearm technology

Alternative Ballistics Corporation CEO Steve Luna and Executive Vice President Vanessa Luna joined Steve Darling from Proactive to discuss the company’s patented bullet capture technology and its strategy for expanding across law enforcement and consumer markets. During the interview, Steve Luna outlined the company’s proprietary system, which is designed to convert a standard semi-automatic firearm into a less-lethal option through a three-part attachment system that can be rapidly deployed in the field. The technology aims to provide officers with an additional response option during encounters where a lethal response may not be necessary but a threat still exists. According to Luna, the system is currently compatible with approximately 70% of firearms commonly used by law enforcement agencies and has undergone extensive testing, including evaluations aligned with evolving standards from the National Institute of Justice (NIJ). Luna explained that the technology functions by c...