Digitalbox PLC (AIM:DBOX, FRA:RLXB) CEO James Carter talked with Proactive's Stephen Gunnion about the company’s 2025 results, highlighting a year of growth despite a mixed media market backdrop. Carter explained that Digitalbox expanded its portfolio to ten operating assets through its “verticals program,” launching new products in targeted editorial spaces. The company delivered a 7% increase in revenue, outperforming broader market trends, while adjusted EBITDA rose by 10%. He noted that social media remains a key driver, with Digitalbox growing its total following by 31% to approximately 27 million users. A major shift in strategy has been the company’s evolving monetisation approach. Carter said: “We grew our platform monetisation by 100% in the past year,” reflecting a stronger focus on platform-based audiences and diversified revenue streams. Digitalbox is also moving beyond pure programmatic advertising, with growing contributions from direct-to-consumer offerings such as...