
Tooru PLC (AIM:TOO, FRA:73N) CEO Scott Livingston talked with Proactive's Stephen Gunnion about the deal to buy Mylky BV, a Dutch e-commerce business that sells small home appliances enabling consumers to make their own plant-based milks, and how it fits into the company’s broader growth strategy. Livingston outlined how Mylky has achieved rapid success, growing to €9 million in revenue within just two years. He attributed this to the product’s unique technology, strong intellectual property, and highly effective direct-to-consumer marketing approach across Europe. He said, “Mylky in a very short space of time has… grown exponentially,” highlighting the strength of the brand’s execution and market fit. The acquisition, valued at £12 million, was structured to minimise risk while leveraging Mylky’s profitability, cash position, and subscription-based business model. Livingston emphasised the importance of recurring revenue streams, including ingredient subscriptions and potential ...
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