Varon secures exclusive Canadian distribution deal for Ballislife HYDRO

Varon Corp CEO Benjamin Schubert joined Steve Darling from Proactive to discuss a new multi-year exclusive distribution agreement with an Alberta-based company that controls Shoot 360 Canada, supporting the nationwide rollout of Ballislife HYDRO Sports Drink across Canada. Schubert said the agreement begins with an initial purchase order valued at approximately CAD $100,000, representing nearly 65,000 cans. Over its initial five-year term, the partnership includes progressively increasing annual minimum purchase commitments totaling CAD $13.75 million, providing a strong foundation for the brand's Canadian expansion. Shoot 360 is recognized as a leading immersive basketball training platform, operating more than 50 locations worldwide and combining player development with advanced technology, digital gamification, and performance analytics. Management believes its growing Canadian network offers an ideal channel for introducing Ballislife HYDRO to athletes and basketball enthusia...