Varon targets Nasdaq path plus Desmond Bane HYDRO signature beverage launch

Varon Corp CEO Benjamin Schubert joined Steve Darling from Proactive to discuss the company's latest corporate developments, including its public market strategy and the launch of the first HYDRO Signature Edition beverage in partnership with NBA player Desmond Bane. Schubert explained that Varon's decision to transition from a private company to the public markets followed extensive due diligence and forms part of the company's long-term growth strategy. He said the current OTC Markets listing is intended to serve as a stepping stone toward a future Nasdaq uplisting. “The goal at the end of the day is to uplist to a Nasdaq,” Schubert said. The interview also highlighted the debut of the Desmond Bane Signature Edition HYDRO Can, the first product in Varon's planned lineup of signature beverages developed alongside NBA Equity Partners. Schubert said Bane played an active role in the product's development, contributing to both the packaging design and selecting the piña colada flav...