Chris Peer is the author of The Great 8 Pillars of ROI-Driven Marketing. He is also the founder of SyncShow, a 20-year-old marketing company specifically for manufacturers and supply chain. Today Chris is going to share some valuable knowledge for inventors, startups, and small manufacturers on the 8 required pillars of building a great marketing strategy for your product, the importance of those pillars, and best practices on how to build a successful marketing machine for your new hardware brand.

Here are the key takeaways from the episode:

Return on Investment for marketing is critical
Investing on marketing early saves you a lot of money down the road.
Drive more sales than you spend in marketing.
Track and measure.
8 pillars of marketing, in order of importance
Goals, KPIs and industry benchmarks. An ROI driven goal for marketing.
Value proposition. Nail that ideal customer profile and what pain points you are solving for them.
Your marketing strategy. Very few people have it. Where is your target market, channels that your buyers shop,
Your marketing team.
Your website
Your analytics and reporting.
Your technology stack. CRM and marketing automation.
Templates and guides.
Not a single pillar is a marketing tactic, this is a marketing infrastructure.
Build marketing and sales infrastructure early in your hardware startup.
Make sure to track first point of contact with your brand all the way through to a sale. Website, marketing, and sales are all linked together.

Chris Peer Links:

LinkedIn | SyncShow | Book

The Product Startup Podcast Links:

https://www.ProductStartup.com/

Mako Design Links:

https://www.makodesign.com/