Nikki Lindgren is the Founder and Managing Partner of Pennock, a PPC digital advertising agency specifically for consumer product brands. She has managed hundreds of product sales campaigns online with over twenty million dollars in ad spend per year. Today Nikki is going to share some valuable knowledge for inventors, startups, and small manufacturers on the types of content ads to use on TikTok for selling hardware products, how to use the new TikTok store, best practices in the effectiveness of ads, and the structure of specific content in those ads so that you can sell big.

Here are the key takeaways from the episode:

TikTok is a platform that can be leveraged
TikTok shops in the United States
User-generated content is valuable on TikTok
Low-fi and less fancy assets actually perform well on TikTok
It is easy to start a shop on TikTok for your product
Most of the effort is on the creative.
How many seconds of someone’s TikTok ad are the audience watching
Think about remarketing based on how people interacted with your original product TikTok ads.
$20 per day is the minimum ad spend on TikTok
The bigger players are trying a bunch of different hooks.
4 to 7 different types of assets to try selling, to find out which TikTok ad works best for your hardware product
The structure of a good TikTok ad for an invention are the hook, the message, then the offer.
Ad rules on TikTok
TikTok has a creator platform.
Spark ads on organic first, then use the ads to push over to that long organic content.

Nikki Lindgren Links:

LinkedIn | Pennock

The Product Startup Podcast Links:

https://www.ProductStartup.com/

Mako Design Links:

https://www.makodesign.com/

202: Paid Advertising for Hardware Products on TikTok

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