Transcript
A (0:00)
Welcome back to Product Therapy. Today I am joined by one of the most insightful and intentional coaches I know, Gabi Buffram. Gabby has worked with product leaders and teams across the globe. If you've ever spent any time with her, you will love the rare mix of curiosity, empathy, and candor she brings to every conversation. In this episode, I would love to go back to the basics on the very topic of how to coach. What makes a great coach? How do you build trust and unlock potential without prescribing answers? And what separates advice transactionally from real transformation. Whether you're a product leader, a manager, or an aspiring coach, this conversation will help you deepen your craft. Gabby, super excited to have you on Product Therapy.
B (0:54)
Amazing. I'm so happy to be here, Christian, and to get to talk to you. This would be so fun.
A (0:59)
I am looking forward to it. Gabby, I want to start by setting the stage. Today. You are a product coach. At least this is what you call yourself. Maybe describe to me how you might explain to your parents or to young cousins or nephews or nieces what you do.
B (1:18)
I actually have my. My clients tell me kind of what I am to them, so this is kind of how I try to respond. They tell me I am first their coach. So someone that is there to help them sometimes see what they can't see, give them perspective, show that there is more that is open to them. They also tell me I'm their advisor. So someone that has been there, done that, and is there to give them support and to tell them, like, hey, there might be a shortcut here. Do you want to take it? Or. This has saved me a lot of time. Do you want to save some time, too? And the third way is they tell me I'm their cheerleader. They're like, every time I talk to you, you're just there for me. And it feels like you're there to help me win. And that is what I love to tell people that I do. I love to help my clients win.
A (2:12)
So this is very interesting because you are an advisor, a coach, a listener, a helper, an advocate. You're using all these words, and this is a job or a role you do every day. Maybe help me. If you were purely defining coaching, if somebody asks you what does coaching mean, how would you explain it to them and maybe differentiate it from just basic management or other words you've heard people say, like mentorship or advising.
B (2:44)
I'd love to explain the other ones and then kind of go into how coaching is different. So I think with. With mentoring You're. You're really there to help someone, right? So they. They bring you a problem, you help them, you give them some advice. Um, but that is about it. Like, you meet with them every so often for coffee, for something, and of course you care for them, but it is just at that level, you give them some advice, you show them some things. Management, I mean, I think the best managers are coaches and very good coaches. But it's normally around really kind of taking someone's career to the next level and being able to provide them that ability to see beyond their row, get the contacts, be able to thrive within their row. Those are what really great managers do, besides all the bureaucratic things that we all know managers have to do in order to keep that row. And then I think when. When you're an advisor, you're. You're really giving advice like you've done something before, and you can show people how you've done it, or you can give them insights into how they might solve a problem. While I think a coach, you are enabling people to actually see how they can get to their best potential. You are giving them perspective. You are challenging them. You're asking them the questions they might never have wanted to answer. But we'll really unlock different possibilities. And I think the biggest thing, kind of just like a manager, like, you have skin in the game. Like, I want my clients to win, I want them to do super well. And I think as a coach especially, you're. You're only as great as the results that you get together with the clients that you work with.
