Transcript
A (0:00)
Welcome back to product Therapy. Today I am thrilled to be joined by Shiraz Joshi, one of the most insightful minds in product and product leadership. Shiras has lead teams at Stripe, Twitter, Google and Yahoo. He's earned a global following for his thoughtful writing on what makes good product work possible and also on what gets in the way. This episode, we go deep to explore the role of product leadership in shaping outcomes. I do always argue that when people even come on board so that great leader you've hired, they don't have the trust of the organization because the organization doesn't know them. Now, you cannot even provide clarity if people will not listen, if people will not show up. You know, you kind of lose people on like, yeah, but you don't know us, you don't know our business, you don't know the no ones. I want to kind of anchor quickly on trust, how you've seen it built effectively its role in leadership. What comes to mind?
B (0:58)
The individuals in these roles that we are talking about, they are incredibly talented, they're incredibly accomplished, intelligent, strong communicators, right? Like, by definition, if you go through this kind of wedding, like, assuming it's done right, these are very capable individuals. What I have found is that in such cases, there's still failure, there's still like, inability to build trust, et cetera, et cetera, right? Like, so we'll accept that in those cases, what these individuals need. So now we are talking about like coaching for CPOs, VP of products, SVPs, whatever, heads of product, et cetera. What these individuals really need is not so much guidance on here's what you should do, but more they need guidance on what not to do. A capable, experienced, intelligent individual actually has many ideas on what to do. And it's through those many ideas and through doing many of those things, by definition, that's how they erode the trust, right? Trust by saying certain things, right? So it's more about, let's figure out, you're already very smart, so not going to like, take you through like communication 101, right? Or even management 101. That's not likely going to be a good use of anybody's time. So what you need to understand really is like, what not to do. That is where a lot of people just falter in these kind of leadership roles. Take an example, and I'll take a personal example. So like Christian, took me a really long time to develop as a leader to a stage where I could finally say to myself that, like, I am a strong leader. In fact, like, so I've managed PMs and managed teams at every company that I've been a PM at. And in many cases, I joined the company as an ic. And then immediately, soon they said, like, we need you to manage a team, lead a team, lead a product. And early on I was like, resisting that. Basically just quick histories. I was asked to manage PMs, like being seven months into being a product manager. So this was at Yahoo. It wasn't a large team, but I was asked to manage PMs. And when I look back at that experience, I was like, I was not a good manager. So this is just like at a manager level. And then now I was like, you know, more senior as a leader. But I just like, never felt like I was doing a great job as a leader. So for me, it was a long journey to get there. Now, at some points in the journey, there were many things I did that sounded like perfectly logical and rational to me, but were mistakes that eroded trust. Right? So I'll give you an example. There was a company I joined as a sort of senior product leader within the organization at the time, and I had a lot of domain expertise in that space already. As I went in, I just started talking about everything that is wrong and with an intent, with a passion for, like, fixing it right, passion for, like, inspiring people, et cetera, whatever it is, right? Like, fine, I had some, like, you know, valid intent, but my execution of that intent was horrendous. And I only realized it, like, after two years after I had left that job. So it's not even I realized my folly three months after or six months after. I only realized it when I became much wiser as a leader, that that was a clear mistake, right? That what I thought was a way for them to feel that we have a leader who is an expert in this domain, we have a leader who, like, understands this domain, et cetera, et cetera. But my execution of that ended up basically sounding like, I know better than you. We are going to discount all your efforts over the last three, four, five years in building the system to wherever it is right now. Granted, at product level, it wasn't very good, right? So I can feel right about it. But, like, what's the point? I eroded trust very quickly early on. And then, like, in some cases, I could never rebuild that trust. With a couple of individuals and a few other individuals, I could rebuild that trust, but now it's an uphill battle. So that's an example of, like, the kind of thing that you have to understand. What are Some things that have worked for you that you should not do. And then again, in these roles, have good enough judgment that they can figure out what to do, but it's that what not to do is the core thing. And so what I find generally is that it always helps to take things a little slower than your instinct is because you want to come in as a leader and you want to leave your imprint and you want to make a bunch of, like, changes in a month, you know, in your first 30 days, you want to make all these changes. Now, I'm not saying it's never a good idea. What I'm saying is that there is usually a better way. One last thing I'll share, perhaps on my own leadership growth, I found that people can tell very easily if you're not truly listening to them. Even if they can't put it in words, they feel like something was off, right? Like, they don't feel that rapport. They don't feel that connection. They don't feel that sense that I can trust this individual. Because instinctually, most people can tell when the other party is not listening with concentration and with, like, fully present. Right. So the reason I flagged this is because I think, like most product leaders severely underestimate the value. I almost call it an art, not even a skill of this art of listening. And this is relevant for, like, the question you asked because, well, what are you doing? Usually when you get hired as a senior leader, in the first couple of weeks, you're meeting everyone on the team, you're, like, doing one on ones or group meetings, small group meetings, whatever it is that you're doing, you're getting to know people. And if in that meeting, if in that conversation, if the one thing you can do is, like, actually be fully there, be present, like, listen with your full body, number one, you'll get a lot more content out of it. You will get a much greater understanding of the context of your team and your product and your company. So there's that practical benefit number two. The other benefit is you've now at least started the relationship with the right tone, because the individual will walk away if you are there, if you actually listen, they will walk away with a sense of appreciation. Now, they will still want to see actions, and they'll still want to see you deliver, et cetera, et cetera. But in that first contact, they'll still walk away with an appreciation and some degree of, like, you know, baseline confidence that, oh, I'm excited to see what happens with this leader.
