Product Therapy: Coaching Product Leadership with Shreyas Doshi (Part 2)
Podcast: Product Therapy
Host: Christian Idiodi (SVPG)
Guest: Shreyas Doshi (Ex-Stripe, Twitter, Google, Yahoo)
Date: November 25, 2025
Episode Overview
In this episode, Christian Idiodi speaks with renowned product leader Shreyas Doshi about the less-often-discussed behavioral, mindset, and cultural aspects of product leadership. Together, they probe deep into how trust is built (and lost), why leadership failures often stem from neglected fundamentals, and how the evolving landscape—especially with AI—demands sharper skills in judgment, communication, and people development. With candid anecdotes and practical reflections, Shreyas challenges common wisdom, offering grounded guidance for both new and seasoned leaders.
Key Discussion Points and Insights
The Fundamental Role of Trust in Product Leadership
[00:00 - 07:20]
- Christian opens by underscoring how newly hired leaders lack organizational trust, making it impossible to provide clarity and drive outcomes unless trust is first established.
- Shreyas emphasizes that even highly capable leaders often falter not due to lack of ideas, but because they erode trust—typically by not knowing what not to do.
- Notable Quote [02:22]:
“A capable, experienced, intelligent individual actually has many ideas on what to do. And it’s through those many ideas and through doing many of those things, by definition, that’s how they erode the trust.” (Shreyas Doshi)
- Notable Quote [02:22]:
- Personal anecdote: Shreyas shares how, early in his leadership, he entered a new company eager to fix problems but inadvertently alienated his team by implying prior efforts were valueless, making trust-building a steep uphill battle.
- Listening as an art: Shreyas observes that most leaders undervalue the art (not just skill) of genuinely listening, especially in their early days. Deep, present listening lays the groundwork for trust.
- Notable Quote [06:34]:
“Most product leaders severely underestimate the value—I almost call it an art—of listening… the one thing you can do is actually be fully there, be present, listen with your full body.” (Shreyas Doshi)
- Notable Quote [06:34]:
Insecurity, Imposter Syndrome, and Leadership Optics
[07:20 - 15:04]
- Christian highlights how, upon promotion, leaders suddenly feel unable to admit uncertainty or mistakes—which breeds insecurity, imposter syndrome, and, often, dysfunctional leadership behaviors like micromanagement.
- Notable Quote [08:16]:
“Once you become a leader you can no longer say things like, ‘I don’t know,’ ‘I’m not sure,’ ‘I need help,’ or ‘I’m sorry.’” (Christian Idiodi)
- Notable Quote [08:16]:
- Shreyas explains the organizational pressure to “have the right optics”—where admitting ‘I don’t know’ becomes a punishable offense, despite logical impossibility of omniscience at scale.
- Organizations often reward those who sound confident—even if they divert or fudge answers—over those who openly ask for help or admit ignorance.
- Notable Quote [11:55]:
“Organizations are incentivizing you to [bullshit or misdirect]. This is merely one example… these examples are everywhere at all levels.” (Shreyas Doshi)
- Notable Quote [11:55]:
- The true remedy? Leaders need both judgment and courage—judging when not knowing is reasonable, and courage (often, the right words) to admit it to others.
Modeling, Feedback, and Frameworks vs. True Leadership
[15:04 - 26:02]
- Christian shares a coaching story: leaders often mimic poor models because better leadership was never demonstrated for them. Many substitute frameworks or process for leading by example.
- Notable Quote [15:57]:
“Most leaders, people don’t manage up. They don’t tell them, ‘You are giving me poor leadership.’ … Asking for help is almost as crippling as saying ‘I don’t know.’” (Christian Idiodi)
- Notable Quote [15:57]:
- Shreyas urges leaders to “accurately diagnose the problem”—the same approach as understanding the true customer problem in product work—before applying solutions.
- Most leaders repeat past patterns (“what worked before”) instead of pausing, diagnosing, and applying judgment.
- Practical advice: Take the “2-minutes, 20-minutes, 2-hours, 2-days” pause to really understand issues instead of defaulting to action.
- Notable Quote [22:02]:
“No matter how fast-paced you are, you definitely have two minutes, you definitely have twenty minutes… In order to save those two days [of problem diagnosis], you’re wasting months afterwards.” (Shreyas Doshi)
Frameworks as Packaged Intuition — Not a Panacea
[26:02 - 31:46]
- Leaders often try to scale what worked by rigidly copying process/frameworks, but true effectiveness comes from understanding and packaging the intuition of world-class practitioners (the why and how).
- Notable Quote [28:20]:
“A good framework packages the intuition of someone who is world class at that thing… Can I make everyone in the world have Marty Cagan’s intuition? No. But if I decompose this intuition and package it, I can quickly raise their capability.” (Shreyas Doshi)
- Notable Quote [28:20]:
- The danger is making process the focus and losing sight of underlying intent.
- “It’s not like you’re mandating a framework, but you’re packaging the intuition of world class players and using that to help people get better.” (Christian Idiodi) [30:57]
The Age of AI: Real Product Leadership and New Dynamics
[31:46 - 40:06]
- Christian asks about AI’s impact: Shreyas warns that many leaders are still in denial (“nothing can replace human empathy”), but AI tools already in 2025 can outperform the average director/VP in empathy and interpersonal insight.
- Notable Quote [33:04]:
“Today, every model that I’ve tried shows greater human empathy than the median director or VP at a tier-one company in the Valley. That is today.” (Shreyas Doshi)
- Notable Quote [33:04]:
- As AI’s capacity soars, teams will get dramatically smaller but more productive; many current ‘people management’ issues will shrink.
- Decision-making about what to build and why becomes the highest-leverage human contribution—“Are you going to be that person or not?”
- The unique human skills needed: critical thinking, judgment, taste, meta-cognition about what’s ‘good,’ and the ability to communicate and model it for others.
The Timeless Skills: Judgment, Taste, and Communication
[40:06 - 43:34]
- AI raises the bar: the core differentiators for product leaders remain judgment, product sense, strategic sense, “taste,” and the ability to explain and coach these to others.
- Taste isn’t just an aesthetic sense—it’s being able to articulate what’s good and why, so others learn and improve.
- Notable Quote [41:39]:
“A large part of taste is being able to understand why something is good or not good, and being able to communicate that to others.” (Shreyas Doshi)
Notable Quotes & Memorable Moments
-
“Trust… It’s more about, let’s figure out, you’re already very smart, so what you need to understand is what not to do. That is where a lot of people just falter.”
— Shreyas Doshi [02:16] -
“Most product leaders severely underestimate the value—I almost call it an art—of listening… the one thing you can do is, like, actually be fully there, be present, listen with your full body.”
— Shreyas Doshi [06:34] -
“There’s a quick recognition that you’re promoted to do the job, not to learn the job. We don’t equip people for promotion.”
— Christian Idiodi [07:57] -
“Organizations are incentivizing you to [bullshit or misdirect]… It is impossible to know every detail about a non-trivially sized product.”
— Shreyas Doshi [11:55] -
“Doing the right thing means having the courage to do it wrong or poorly the first time. But where do I get the right words in order to get the courage?”
— Christian Idiodi [15:21] -
“The solution is in the problem. These kinds of things you’d read in philosophy books… now I understand that, like, actually there’s truth to it.”
— Shreyas Doshi [23:54] -
“A good framework is basically packaged intuition… If I actually do the work of reverse engineering this intuition… now it is practical and implementable.”
— Shreyas Doshi [28:20] -
“Today, every model that I’ve tried shows greater human empathy than the median director or VP at a tier one company in the Valley. That is today."
— Shreyas Doshi [33:04] -
“Are you going to be that person or not? That’s the job, that’s going to be the highest-leverage job.”
— Shreyas Doshi [39:19] -
“A large part of taste is being able to understand why something is good or not good, and being able to communicate that to others.”
— Shreyas Doshi [41:39]
Timestamps for Important Segments
- 00:00–07:20: Building trust as a leader, the art of listening, how leaders lose credibility.
- 07:20–15:04: Insecurity, imposter syndrome, organizational pressure, why owning ignorance is taboo.
- 15:04–18:34: Modeling good leadership, managing up, coaching through mistakes.
- 18:34–24:41: Diagnosing the real problem, avoiding default patterns, pausing for clarity.
- 24:41–26:02: Leading at scale, focusing on developing people instead of just process.
- 26:02–31:46: What makes a good framework, packaging intuition vs. following steps.
- 31:46–40:06: Product leadership in the age of AI, impact on teams and decision-making.
- 40:06–43:34: Timeless skills—judgment, taste, communication—and their growing importance.
Episode Tone and Takeaway
The conversation is candid, honest, and rich with practical wisdom. Both Christian and Shreyas share personal stories and gently challenge conventional corporate dogma. Listeners are left with a clear call to focus less on superficial tactics, frameworks, or mere process, and instead pursue genuine growth in judgment, self-awareness, and people development—especially in a world rapidly changing with the advent of AI.
