How do you build great products in a world that’s constantly changing?

In this episode of the Productize Podcast, host Pedro Ganço is joined by Krasi Bozhinkova, strategic designer and founder at Owtcome, to unpack how empathy, creativity, and foresight are the new edge for product leaders.

From her origins in space communications engineering to reshaping how we think about product discovery, Krasi shares:

➡️ Why most product roadmaps are too “clean” to be human

➡️ How to overcome decision paralysis in uncertain markets

➡️ The danger of over-optimizing user journeys

➡️ What AI can’t do (and why your judgment still matters)

➡️ Her own frameworks like the Critical Need Model and Multi-Ocean Strategy

Whether you're a designer, product manager, or founder — this episode is packed with insights that will challenge how you think and how you build.

Chapters:

01:06 Career Journey: From Engineering to Product Management

03:39 Creating Impact through Product Bootcamp

05:58 The Role of Design in Product Management

12:13 Innovative Frameworks: Critical Need Model and Multi-Ocean Strategy

17:04 Understanding Generational and Industry-Specific Challenges

22:43 The Importance of Empathy in Product Management

28:53 Embracing Uncertainty in Product Discovery

32:57 The Future of Product Management with AI

40:12 Responsible Design and Ethical Considerations

40:55 Advice for Aspiring Product Managers

🔗 Connect with Krasi: https://www.linkedin.com/in/krasi-bozhinkova/

🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/

🛠️ Krasi will also be running a highly interactive workshop at the Productized Conference 2025! Don’t miss your chance to dive deeper with her live on October 16.

🎟️ Get your tickets at: https://productized.co/tickets

🔗 Stay tuned, follow us on LinkedIn, and hit that subscribe button for more!

192. What Comes After SWOT? Krasi Bozhinkova’s Fresh Frameworks for Product Strategy