What’s the difference between building features… and building products that truly change the world?

In this episode of the Productized Podcast, host Pedro Ganço sits down with Radhika Dutt, author of Radical Product Thinking and long-time Productized voice, to unpack how product teams can go beyond roadmaps and OKRs to create real impact.

Radhika shares:

➡️ Why most product visions fail (and how to fix them)

➡️ The Radical Product Thinking framework for turning vision into action

➡️ How to stop chasing “feature factory” growth and build products that matter

➡️ Lessons from applying radical thinking in companies of all sizes

➡️ Why products that ignore long-term impact end up hurting users, teams, and society

If you’ve ever felt trapped in shipping features without purpose, this conversation is a must-listen.

Chapters:

03:06 The Power of Asking Questions in Product Management

06:03 The Limitations of OKRs and Goal Setting

08:57 Innovative Thinking and Questioning Norms

12:16 The Importance of Vulnerability in Leadership

15:12 Puzzle Setting vs. Traditional OKRs

18:26 Building a Culture of Learning and Adaptation

21:20 The Role of AI in Product Management

24:31 Conclusion and Key Takeaways

30:20 The Dangers of Optimizing for Engagement

33:19 Crafting a Meaningful Vision Statement

39:16 The Importance of Clarity in Vision

42:06 Balancing Vision and Survival

51:18 Creating Alignment in Product Teams

55:20 Anticipating Productize 2025

🔗 Connect with Radhika: https://www.linkedin.com/in/radhika-dutt/

🔗 Productized Webinar: Measuring Product Success with Radhika Dutt: https://www.youtube.com/watch?v=aG6dSIP4C9Q

🔗 Radhika's Talk at Prodictized Conference 2024: Rethinking OKRs: How They're Hurting Your Organization: https://www.youtube.com/watch?v=Ew_0SKsByPE

🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/

🎧 Available on YouTube, Spotify, and all podcast platforms.

👉 Join us at Productized Conference 2025 in Lisbon where Radhika will also be joining us live: https://www.productized.co

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