B (3:13)

Totally. So for the like very first four weeks of the program, it's actually going to feel a lot like what, what we've been doing in the product led growth certification program is actually you're still going to get product led growth certified. So if you're worried, you're like, oh my goodness, where did the certification go? It's like, yes, you still get that. So that part remains the same. But what is actually different is afterwards the program because we've realized that, you know what people when they go through this program, even some of the fastest startups at execution, it still took them anywhere from three to six months to launch this free program product, get it to market and start getting some initial users within it and really upgrading them to paying customers. And so what we realized is like, yeah, we want to actually be there to help you and support you throughout this whole journey so that you can actually get feedback on it when you're launching new stuff and really have that ongoing support. So that's one of the pieces that I'm honestly most excited about because it's always like in the program as well, like you'll sue me as like this old broken record user. Success will eventually become your success. But what we're really doing here is really just the lining that this program is outcome based. We want to support you to the ends of this program when you launch that product that can actually sell itself at the end of it. And so there is that unlimited support.

A (4:36)

For the first year where if you.

B (4:38)

Have any other questions about anything for the feedback from the projects to just launching it, you will have that support from our product led coaches.

A (4:47)

That's a lot. That's a huge difference versus the original program that we have because instead of like jumping on a cliff after at the end of the program, okay, you're certified, you can take take care of this. Now this is more of a hand holding. There's a glide path that they could follow to actually implement, fine tune and keep on going, make the thing, entire thing snowball, let their product sell itself. So just to go into further detail on something that you mentioned a few minutes ago, you said that you'll still get certified. But how exactly will the product LED certificate still fit into the new program? Because some people, some students I have observed are actually just in for that. So it's actually beside the point. I get that more of how can we implement it. So just to answer that question with theirs, how does it fit?

B (5:44)

Yeah, for sure. So it is the first four weeks of the program that is like the product that grows certificate. And why we did that for the first four weeks is because we wanted to have everyone with the same language, you understand the same things. You understand, okay, what actually goes into this. And we found that four weeks is actually kind of the perfect amount of time. Any longer you lose people as far as like, oh my goodness, this is like an intensive program and you just don't have that bandwidth. And then after, it's actually, actually a little bit more of a relaxed schedule where there might only be, you know, a two hour live workshop where you, it's optional, you can go through it and get additional support if you need that help. And so that's really why we did it. And then when you think about it from the broader perspective too, it is more or less like onboarding. It's like, okay, so the first four weeks you're going to learn all the fundamentals. You're going to be able to speak the same language together, whether that's within your team or within your group or within their mastermind. Yeah, for sure. And then you can do some of those other things as well that provide that ongoing support at the end.

A (6:48)

Yep. Okay. That was very comprehensive.

B (6:54)

Today's episode is brought to you by.

C (6:55)

Productled.com is the founder of the business. It is our mission at Product Led to help you build a world class product led business. That is honestly what gets me excited. I want to help you and that's one of the reasons why we are so committed to providing you a ton of free resources like this podcast to arm you with all the tools, strategies and tactics you need to build and grow a successful product led business. But sometimes just listening to podcasts, reading articles and talking to colleagues about product led growth doesn't quite cut it.

B (7:30)

It feels like you're just learning a.

C (7:32)

Bunch of random tactics that don't quite add up to a holistic strategy. Now if you can relate, I'd highly recommend checking out our upcoming product led growth program. In this program, we will actually help.

B (7:45)

You master product led growth, understand the.

C (7:47)

Holistic strategy behind it, and ultimately help you create a product experience that leaves your users wanting to Come back for more and we will give you all the tools, templates and feedback you need to make it happen. So if that's interesting to you, you can learn more and register@productled.com and now.

B (8:06)

Let'S get back to the episode.

A (8:09)

So what can like students expect? Could you like take us through the typical student journey and the accelerator?

B (8:17)

Yeah, for sure. So for the first four weeks what you can expect is at the beginning of the week you're going to spend anywhere from like one to two hours going through our on demand content for the program. And so the reason we did that is because we found that, okay, when you come to the calls, we want you to be prepared. We want you to have like in depth questions. We'll have better conversations as a group. Instead of like, hey everyone, let's talk about what is product LED growth. No, let's just like honestly don't join the program if you don't know that everything is free for you to find that on our website. But yes, that is just an example. But so the first two hours of the week that is really going through the on demand content and then there, every single week has a project that you can implement that's based on that particular week's content and so on. The live workshop, that's usually on Thursdays from 12 to 2pm Eastern Time. And so that's actually where we'll have either a guest expert or product led coach go through a specific aspect of how you could apply that. Or we'll also have an opportunity for you to get real time feedback on what you implemented within your project. And at the end of the week, if you haven't completed that project, that's really where you got to apply it, upload it and then you can really move on to the next week. And so you'll find that every single week kind of builds off of each other. And so that's really how the typical week works for those first four weeks.

A (9:47)

Okay. And then after that is the live weekly ongoing workshops which would like double down on other specifics that others, I mean alumni or other students can expand further. Because I mean there are a lot of aspects in product led that there is like, and this will only work if your business is such and such. So it's typically very case to case. So could you tell me that this is a way that they could customize their experience with the live workshops?

B (10:22)

Yeah, no, absolutely. It is customized. And like, like I mentioned before too, like for the first four weeks it's like intensive. We want to show up to every single call afterwards. It is more of optional like workshops. So you'll be able to see like, okay, this is like onboarding workshop for this month and like yet say you're working on your onboarding flow and you want to get feedback on it then. Yeah, absolutely. Like you would attend that workshop, either get new ideas or get feedback on what you're doing. And so that way you could just like move forward with extra insights and actually deliver better results for the company.

A (10:53)

Okay, so since we've covered the basics in the four weeks, we could do more intermediate stuff in the live workshops. Got it. TL. Dr. What can you advise prospective students who are still on the fence? I mean they already get what product LED growth is, but they're not too sure and want to like needs that extra nudge. They need that extra for sure. Feel free to address them directly.

B (11:20)

Yeah, no, absolutely. So if you have kind of been like on the edge, you like have heard about product LED growth certification program and you haven't signed up yet, like this is a really great opportunity where you can get a ton of additional support as far as that goes. Because it's not just the work program, it's actually all for the rest of the year where you can attend these weekly workshops where you take the even the cohort as many times as you would like to get additional perspectives and really ultimately help you build our product itself itself. So that's really what I'm excited about. The other thing too is we are actually going to be rolling out a more reoccurring subscription for this particular product in the future. Not yet, but in the future. So if it's something where it's like hey, you want to get access to a one time fee versus reoccurring, I totally get that. Being a business owner myself, I'm always looking for one time deals. But yeah, the reason we're really doing this is because we want to align our business model as well with providing that ongoing support so we can be there for you on an ongoing basis as you kind of go through some of these challenges in your business. So those are kind of the two main reasons why I would advise you to if you're still on the fence, join this cohort and get the most out of it.

A (12:34)

So what's the best way for them to find out more? Any advice and just in case they have questions or better yet, just enroll and get started. Where should they go?

B (12:46)

Easy. Productled.com that's all you gotta grab. It's on the homepage.

A (12:51)

Of course, of course. Make it easy. Yep. Just one step. I do have a follow up question here, if you don't mind. Yeah, I received questions from students that about replays. I know we did something a bit different to their learning portal and I'm sure our alumni are going to hear out this the new program. So what's that little surprise that we have set up?

B (13:18)

Oh, and I honestly think the right person to answer this is you because you launched it. This is a really great and I think it's going to be hugely valuable. So feel free to take the floor and go through what this, this update is.

A (13:30)

I wanted it to come from you, but okay, I got this. So for all our alumni and even current students who are looking to like, find out more about our past cohorts, we have made all of the available live session recordings again, available to everyone for a full year. You have access to it for a full year and then you also have access to every upcoming stuff. So you don't have to request access to a certain recording for a certain cohort on a certain topic anymore. It's already on there. You don't have to ask anyone. Don't have to go through the entire minutia of the back and forth of asking customer support. It's on there. Watch it. And when you do sign up, it's all available to you. So that pretty much wraps up this episode of the product LED podcast. We're super, super excited to launch the product LED accelerator. Don't just step on the gas, make it go through the floor and really accelerate your product LED growth business. Okay, I'll see you on the next episode. Thank you again, Wes. You were awesome.

B (14:44)

Thanks for having me. Hope to see everyone in the program. Bye for now.

C (14:51)

Thank you for listening to the product LED podcast. If you found this episode helpful, please share it with a colleague or friends you know who might benefit. We are always looking at which episodes get the most listens so we know which content to create more of. So if you want more of this particular, particular type of content or style of episode, please share it out. And in return, here's your selfish reason to do this. We will definitely create more content just like this episode. And if that's not your style, please leave us a review wherever you listen to podcasts and tell us your favorite part about this podcast. I personally read every single one of.

B (15:31)

These reviews and it gives me more.

C (15:33)

Ideas on what content we should do more of.

B (15:36)

Happy growing.