Shownotes can be found at https://www.profitwithlaw.com/495.

Most law firm owners think the answer to growth is spending more on marketing. The truth? Without a clear strategy and the right data, you’re just burning cash.

In this episode, host Moshe Amsel sits down with Jordan Whelan—media strategist and marketing powerhouse for PI firms—to break down what actually works in legal marketing today. Whether you’re a small firm trying to stretch your budget or an established practice looking to scale, this conversation will show you how to stop guessing and start generating predictable results.

Chapters:

[00:00] Unpacking law firm growth: Moshe’s intro and the marketing puzzle every attorney faces
[02:58] Meet Jordan Whelan: From radio producer to PI firm marketing powerhouse
[04:20] Media mastery: How Jordan scaled firms by blending PR, SEO, and digital strategy
[06:01] PI firm domination: Why Jordan specializes in elite firms—and what it means for your growth
[08:05] Marketing channels demystified: When to invest in Google, Facebook, TV, radio, and PR
[11:08] Unorthodox traffic: Creative, budget-friendly marketing hacks for law firms
[13:42] The psychology of effective ad spend: Targeted campaigns for maximum impact
[15:45] Are you wasting money? How data-driven decisions rescue your marketing budget
[17:50] ROI in the wild: Tracking billboard, radio, and TV performance—what actually works
[23:24] The AI & SEO revolution: Why firms stuck in yesterday’s strategies are getting left behind
[26:19] Choosing the right marketing partner: Avoiding stale strategies and embracing innovation
[31:51] White glove marketing: How Jordan prices and scales firms that want market dominance
[3430] The final insight: Knowing yourself, defining your goals, and the legacy of your firm

Resources mentioned:

Book your FREE strategy session today!: profitwithlaw.com/strategysession

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

Connect with Jordan Whelan: Website

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/