Shownotes can be found at https://www.profitwithlaw.com/526.

You know you need to raise your rates, but every time you think about charging more, you feel that pit in your stomach…

And you can’t figure out why.

Because pricing is not just a numbers issue. It is a belief issue.

In this episode, Moshe sits down with pricing expert Linda Hunt, founder of SumSolutions and author of The Money Conversation, to unpack the real reason so many law firm owners underprice their services. It is not just about strategy. It is about whether your mind and body are actually aligned around the value you bring.

When you do not truly believe your services are worth more, that shows up in your pricing, your sales conversations, your confidence, and ultimately your firm’s profitability.

Resources mentioned:

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The Pricing Playbook to Unlock Your Firm's Profits

Matthew McConaughey on How to Fall Back in Love with Your Life | A Bit Of Optimism

Connect with Linda Hunt: Website | Personal LinkedIn | Company LinkedIn

The Money Conversation by Linda Hunt

Reflection Prompts

• What comes up when you imagine saying your rate out loud to a client?

(This can be adapted to explore money, self-worth, boundaries, or value.)

• Where do you feel that response in your body?

(Chest, throat, belly, jaw, breath — be specific.)

• What thoughts tend to follow that sensation?

(Stories, fears, assumptions, or familiar narratives.)

• What would help your nervous system feel steadier in that moment?

(Breath, a pause, a script, a reminder of your process, etc.)