Podcast
Profits with Pajak
Hosted by John Pajak · EN
Profits with Pajak is a weekly podcast that focuses on providing actionable strategies and insights for small business owners in the green industry. Hosted by John Pajak, each episode features in-depth discussions with successful entrepreneurs, thought leaders, and industry experts, who share their experiences and lessons learned on building and growing profitable businesses.
From financial planning and operations advice, to marketing and sales tips, the podcast covers a wide range of topics that are relevant to small business owners in the green industry. The show is designed to help listeners unlock the full potential of their businesses, by providing practical advice and proven strategies for creating sustainable profits in the green industry. Whether you're just starting out or are looking to take your business to the next level, the "Profits with Pajak" podcast is a must-listen for anyone looking to grow their business and create long-term success in the green industry.
85episodes
Episodes
Newest firstAll episodes
The 3-Second Marketing Test Every Contractor Should Take Ep. #514
Jun 1500:23:18Summary readyCan a customer tell who you are, what you do, and how to contact you in just three seconds? Most contractors spend thousands of dollars on truck wraps, logos, and branding, but many fail the simplest marketing test of all: clear communication. In this episode of Profits with Pajak, John Pajak breaks down how to turn your truck into a true marketing tool, why companies like FedEx have mastered brand recognition, and the difference between an old work truck and a neglected one. Take the 3-second test and find out what your business is really saying before you ever speak to a customer. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Profit Accelerator LIVE (June 26–27, 2026, Richmond, VA):An intensive experience designed to help lawn and landscape business owners dial in their numbers, increase profitability, and build a scalable business with clear strategy and execution. Sign up and learn more: https://Profitacceleratorlive.com Lawn & Landscape Technology Conference (July 22–24, Scottsdale, AZ) :A hands-on event focused on AI, software, and systems to help you run a more efficient and profitable green industry business. Sign up and learn more: https://www.lltechconference.com/ Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing together contractors, equipment manufacturers, and business leaders for four days of equipment demos, networking, and real-world strategies to help you grow and scale your business. Tickets are just $15.00 with promo code PAJAK through September 10, then prices go up. Lock in your ticket now and take advantage of the discount. Sign up and learn more: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Show Partners: Yardbook Simplify your business and be more profitable. Please visit www.Yardbook.com Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK Mr. Producer Click the link to connect with Thee Best Podcast Producer in the biz! https://www.instagram.com/mrproducerusa/ Relay Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast Green Frog Web Design Get your first month for only $1 when you use code, PAJAK, and have your website LIVE in 3 weeks from projected start date or it is FREE for a year. https://www.greenfrogwebdesign.com/johnpajak
SummaryFind $1,000 Hiding in Your Business This Week Ep. #513
Jun 1200:20:33Summary readyBefore you spend another dollar on marketing or chase your next customer, stop and look inside your own business. There may already be money hiding in plain sight. In this episode of Profits with Pajak, John Pajak shares a simple one-hour business audit to uncover hidden profit through overdue invoices, unused subscriptions, underpriced customers, idle equipment, and missed opportunities with your existing client base. Your next $1,000 might not come from working harder. It might come from fixing the leaks in the business you already built. Keep Pushing Through! Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Profit Accelerator LIVE (June 26–27, 2026, Richmond, VA):An intensive experience designed to help lawn and landscape business owners dial in their numbers, increase profitability, and build a scalable business with clear strategy and execution. Sign up and learn more: https://Profitacceleratorlive.com Lawn & Landscape Technology Conference (July 22–24, Scottsdale, AZ) :A hands-on event focused on AI, software, and systems to help you run a more efficient and profitable green industry business. Sign up and learn more: https://www.lltechconference.com/ Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing together contractors, equipment manufacturers, and business leaders for four days of equipment demos, networking, and real-world strategies to help you grow and scale your business. Tickets are just $15.00 with promo code PAJAK through September 10, then prices go up. Lock in your ticket now and take advantage of the discount. Sign up and learn more: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Show Partners: Yardbook Simplify your business and be more profitable. Please visit www.Yardbook.com Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK Mr. Producer Click the link to connect with Thee Best Podcast Producer in the biz! https://www.instagram.com/mrproducerusa/ Relay Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast Green Frog Web Design Get your first month for only $1 when you use code, PAJAK, and have your website LIVE in 3 weeks from projected start date or it is FREE for a year. https://www.greenfrogwebdesign.com/johnpajak
SummaryYour Marketing Sucks, And Here's Why Ep. #512
Jun 1000:12:57Summary readyMost lawn care and landscape companies don't have a marketing budget problem. They have a messaging problem. If your advertisement simply says, "Licensed, Insured, Free Estimates," congratulations, you just created a business card. But you didn't give a homeowner a reason to care. In this episode of Profits with Pajak, John breaks down why the green industry struggles with marketing, how to create ads that actually capture attention, and why the answer to "Should I use Facebook, Google, postcards, or yard signs?" might just be… yes. Learn how to write better copy, connect with customer emotions, and create a marketing strategy that keeps your company top of mind. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Profit Accelerator LIVE (June 26–27, 2026, Richmond, VA):An intensive experience designed to help lawn and landscape business owners dial in their numbers, increase profitability, and build a scalable business with clear strategy and execution. Sign up and learn more: https://Profitacceleratorlive.com Lawn & Landscape Technology Conference (July 22–24, Scottsdale, AZ) :A hands-on event focused on AI, software, and systems to help you run a more efficient and profitable green industry business. Sign up and learn more: https://www.lltechconference.com/ Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing together contractors, equipment manufacturers, and business leaders for four days of equipment demos, networking, and real-world strategies to help you grow and scale your business. Tickets are just $12.50 with promo code PAJAK through May 30, then prices go up. Lock in your ticket now and take advantage of the discount. Sign up and learn more: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Show Partners: Yardbook Simplify your business and be more profitable. Please visit www.Yardbook.com Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK Mr. Producer Click the link to connect with Thee Best Podcast Producer in the biz! https://www.instagram.com/mrproducerusa/ Relay Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast
SummaryThe Fastest Path Through the Messy Middle Ep. #511
Jun 800:14:30Summary readyA recent trip to Texas gave John a front-row seat to two powerful examples of growth. One was a day spent learning alongside experienced business leaders. The other was a ribbon-cutting ceremony celebrating a husband-and-wife team's dream becoming reality. In this episode, John shares the surprising lesson connecting both experiences and explains why the most successful business owners never stop seeking wisdom, perspective, and guidance from others. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Profit Accelerator LIVE (June 26–27, 2026, Richmond, VA):An intensive experience designed to help lawn and landscape business owners dial in their numbers, increase profitability, and build a scalable business with clear strategy and execution. Sign up and learn more: https://Profitacceleratorlive.com Lawn & Landscape Technology Conference (July 22–24, Scottsdale, AZ) :A hands-on event focused on AI, software, and systems to help you run a more efficient and profitable green industry business. Sign up and learn more: https://www.lltechconference.com/ Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing together contractors, equipment manufacturers, and business leaders for four days of equipment demos, networking, and real-world strategies to help you grow and scale your business. Tickets are just $15.00 with promo code PAJAK through September 10, then prices go up. Lock in your ticket now and take advantage of the discount. Sign up and learn more: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Show Partners: Yardbook Simplify your business and be more profitable. Please visit www.Yardbook.com Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK Relay Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast
SummaryHow Much Risk Should You Tolerate Before Saying Goodbye? Ep. #510
Jun 500:25:03Summary readyEvery business owner eventually faces a difficult question: How much risk should you tolerate before it's time to part ways with a customer? In this episode, John shares a real-world story from one of his coaching clients involving a $2,000 chargeback, attorney letters, missed treatments, customer complaints, and the fear of negative reviews. Through this case study, you'll learn how to recognize when a customer relationship has become a liability, why fear often keeps us holding on too long, and how to protect your business while maintaining your professionalism. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Profit Accelerator LIVE (June 26–27, 2026, Richmond, VA):An intensive experience designed to help lawn and landscape business owners dial in their numbers, increase profitability, and build a scalable business with clear strategy and execution. Sign up and learn more: https://Profitacceleratorlive.com Lawn & Landscape Technology Conference (July 22–24, Scottsdale, AZ) :A hands-on event focused on AI, software, and systems to help you run a more efficient and profitable green industry business. Sign up and learn more: https://www.lltechconference.com/ Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing together contractors, equipment manufacturers, and business leaders for four days of equipment demos, networking, and real-world strategies to help you grow and scale your business. Tickets are just $12.50 with promo code PAJAK through May 30, then prices go up. Lock in your ticket now and take advantage of the discount. Sign up and learn more: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Show Partners: Yardbook Simplify your business and be more profitable. Please visit www.Yardbook.com Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK Mr. Producer Click the link to connect with Thee Best Podcast Producer in the biz! https://www.instagram.com/mrproducerusa/
SummaryEverything You Need to Know Before Buying Your First Workers' Comp Policy Ep. #509
Jun 300:24:35Summary readyGetting your first workers' compensation policy can feel confusing, expensive, and intimidating, but it is a necessary step when you start hiring employees. In this episode, John breaks down how workers' comp works, what it may cost, why payroll matters more than headcount, how audits work, and why getting classified under the wrong lawn care class code can quietly cost you thousands. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Profit Accelerator LIVE (June 26–27, 2026, Richmond, VA):An intensive experience designed to help lawn and landscape business owners dial in their numbers, increase profitability, and build a scalable business with clear strategy and execution. Sign up and learn more: https://Profitacceleratorlive.com Lawn & Landscape Technology Conference (July 22–24, Scottsdale, AZ) :A hands-on event focused on AI, software, and systems to help you run a more efficient and profitable green industry business. Sign up and learn more: https://www.lltechconference.com/ Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing together contractors, equipment manufacturers, and business leaders for four days of equipment demos, networking, and real-world strategies to help you grow and scale your business. Tickets are just $12.50 with promo code PAJAK through May 30, then prices go up. Lock in your ticket now and take advantage of the discount. Sign up and learn more: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Show Partners: Yardbook Simplify your business and be more profitable. Please visit www.Yardbook.com Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK Mr. Producer Click the link to connect with Thee Best Podcast Producer in the biz! https://www.instagram.com/mrproducerusa/
SummaryYour Equipment Is Begging for This: Summer Engine Survival Tips Ep. #508
Jun 100:26:05Summary readyYour equipment is working harder than ever right now. Hot temperatures, dust, grass clippings, long hours, and heavy workloads all take a toll on engines and hydraulic systems. In this Technical Tuesday episode, John shares simple maintenance habits that can dramatically extend equipment life, reduce downtime, and protect your profits during the busiest part of the season. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Profit Accelerator LIVE (June 26–27, 2026, Richmond, VA):An intensive experience designed to help lawn and landscape business owners dial in their numbers, increase profitability, and build a scalable business with clear strategy and execution. Sign up and learn more: https://Profitacceleratorlive.com Lawn & Landscape Technology Conference (July 22–24, Scottsdale, AZ) :A hands-on event focused on AI, software, and systems to help you run a more efficient and profitable green industry business. Sign up and learn more: https://www.lltechconference.com/ Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing together contractors, equipment manufacturers, and business leaders for four days of equipment demos, networking, and real-world strategies to help you grow and scale your business. Tickets are just $15.00 with promo code PAJAK through September 11, then prices go up. Lock in your ticket now and take advantage of the discount. Sign up and learn more: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Show Partners: Yardbook Simplify your business and be more profitable. Please visit www.Yardbook.com Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK Mr. Producer Click the link to connect with Thee Best Podcast Producer in the biz! https://www.instagram.com/mrproducerusa/
SummaryWhen the Lawn Needs a Reset… But the Client Won't Say Yes Ep. #507
May 2900:31:26Summary readyA real-world lawn care situation turns into a bigger lesson on expectations, communication, and doing what's right for the turf. John breaks down a conversation with Joe DiPace about a nimblewill-infested lawn, exploring the tough decision between full renovation and a phased recovery plan. This episode highlights how to guide clients when the solution is more involved than they expected, and why proper communication can make or break the outcome. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Profit Accelerator LIVE (June 26–27, 2026, Richmond, VA):An intensive experience designed to help lawn and landscape business owners dial in their numbers, increase profitability, and build a scalable business with clear strategy and execution. Sign up and learn more: https://Profitacceleratorlive.com Lawn & Landscape Technology Conference (July 22–24, Scottsdale, AZ) :A hands-on event focused on AI, software, and systems to help you run a more efficient and profitable green industry business. Sign up and learn more: https://www.lltechconference.com/ Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing together contractors, equipment manufacturers, and business leaders for four days of equipment demos, networking, and real-world strategies to help you grow and scale your business. Tickets are just $12.50 with promo code PAJAK through May 30, then prices go up. Lock in your ticket now and take advantage of the discount. Sign up and learn more: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Show Partners: Yardbook Simplify your business and be more profitable. Please visit www.Yardbook.com Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK Mr. Producer Click the link to connect with Thee Best Podcast Producer in the biz! https://www.instagram.com/mrproducerusa/
SummaryWe Spent $2,200 on Google LSA… Here's What Actually Happened Ep. #506
May 2700:24:44Summary readyGoogle Local Services Ads promise high-quality leads, but do they actually deliver? After spending $2,200 and landing just one client, John breaks down how LSA works, shares his real-world experience, and explains why it wasn't the right fit for his lawn care business. This episode isn't about bashing the platform, it's a cautionary look at why LSA may not be the silver bullet many operators expect, especially when building a route-dense, profitable service business. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Profit Accelerator LIVE (June 26–27, 2026, Richmond, VA):An intensive experience designed to help lawn and landscape business owners dial in their numbers, increase profitability, and build a scalable business with clear strategy and execution. Sign up and learn more: https://Profitacceleratorlive.com Lawn & Landscape Technology Conference (July 22–24, Scottsdale, AZ) :A hands-on event focused on AI, software, and systems to help you run a more efficient and profitable green industry business. Sign up and learn more: https://www.lltechconference.com/ Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing together contractors, equipment manufacturers, and business leaders for four days of equipment demos, networking, and real-world strategies to help you grow and scale your business. Tickets are just $12.50 with promo code PAJAK through May 30, then prices go up. Lock in your ticket now and take advantage of the discount. Sign up and learn more: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Show Partners: Yardbook Simplify your business and be more profitable. Please visit www.Yardbook.com Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK Mr. Producer Click the link to connect with Thee Best Podcast Producer in the biz! https://www.instagram.com/mrproducerusa/
SummaryMore Customers Won't Fix Your Business Ep. #505
May 2500:25:47Summary readyMost lawn care businesses think growth comes from more customers, but that's not always the answer. In this episode, John breaks down why adding more clients can actually increase stress and inefficiency, while barely improving profit. Instead, he shows how increasing your average revenue per customer can unlock tens of thousands of dollars already sitting in your business. If you want to grow smarter, not harder, this episode is for you. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Profit Accelerator LIVE (June 26–27, 2026, Richmond, VA):An intensive experience designed to help lawn and landscape business owners dial in their numbers, increase profitability, and build a scalable business with clear strategy and execution. Sign up and learn more: https://Profitacceleratorlive.com Lawn & Landscape Technology Conference (July 22–24, Scottsdale, AZ) :A hands-on event focused on AI, software, and systems to help you run a more efficient and profitable green industry business. Sign up and learn more: https://www.lltechconference.com/ Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing together contractors, equipment manufacturers, and business leaders for four days of equipment demos, networking, and real-world strategies to help you grow and scale your business. Tickets are just $12.50 with promo code PAJAK through May 30, then prices go up. Lock in your ticket now and take advantage of the discount. Sign up and learn more: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Show Partners: Yardbook Simplify your business and be more profitable. Please visit www.Yardbook.com Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK Mr. Producer Click the link to connect with Thee Best Podcast Producer in the biz! https://www.instagram.com/mrproducerusa/
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