In this episode, Jenny Lynn—founder of milkmade and a mom-turned-entrepreneur—shares how a frightening breastfeeding experience, including an undiagnosed tongue tie and the exhausting “weighted feed” routine, sparked the idea for a Smart Nipple Shield that can deliver continuous, actionable insight into infant milk intake. The conversation explores why breastfeeding—despite being the clinical “gold standard”—so often breaks down early, driven by perceived and actual low milk supply, fragmented care, and limited access to lactation support, especially in rural communities. Jenny Lynn also unpacks her path from marketing and health tech into regulated medtech, including patents, pursuing clinical validation, and navigating a Class II De Novo pathway with no predicate.

Jenny Lynn Walding LinkedIn
milkmade Website
“Invisible Women” by Caroline Criado Perez
“She Persisted” by Chelsea Clinton & Alexandra Boiger
Duane Mancini LinkedIn
Project Medtech Website
Project Medtech LinkedIn

Thank you to our sponsors: Ward Law and JumpStart Inc.

Episode 252 | Jenny Lynn Walding, CEO at milkmade | Solving Breastfeeding Challenges with Medtech