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Ever wondered how those epic adventure expeditions really get funded? Hannah and Joel pull back the curtain on Project Salt Run's financial journey, revealing the grit, the gambles, and the ramen-fueled determination it takes to chase a world-changing goal.

Hannah reveals she is NOT a secret millionaire, won't be climbing Everest anytime soon, and is actually is pretty broke.

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In the face of unprecedented environmental challenges, Project Salt Run aims to inspire action through an extraordinary journey of transformation. Hannah Cox, a sustainability advocate with Indian heritage and a first-time runner, will undertake a life-changing challenge across India, following the historic Inland Customs Line.

This colonial-era boundary enforced a devastating salt tax, causing immense suffering and millions of deaths, but has been largely forgotten from history.
By retracing this route, Hannah seeks to honour its legacy and transform its meaning, inviting others to discover their own version of extraordinary. This journey is not about guarantees of success—Hannah faces the real possibility of failure—but it’s a powerful reminder that taking bold steps, even in uncertainty, can inspire meaningful change.

The Challenge

Partnering with Givestar, Hannah will run 100 marathons in 100 days, covering 4,200 km, to raise £1,000,000 for 1% for the Planet. This journey is a powerful testament to the potential within all of us to make a real difference.

37 Weeks To Go: The Truth about how we’re funding Project Salt Run

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