
Hosted by DoorGrow | #1 Property Management Growth Experts with Jason & Sarah Hull · EN

In this episode of the #DoorGrowShow, property management growth experts Jason Hull and Sarah Hull discuss why they're reinventing DoorGrow Live and moving away from the traditional "sit and take notes" conference model toward a more immersive, action-oriented experience built for real business transformation. They dive into the problem with most industry events: property managers leave inspired but overwhelmed by pages of ideas they never implement, and explain why execution, in-person collaboration, and human connection are becoming more valuable than ever in today's AI-driven world. Jason and Sarah also unpack the growing impact of AI on business, why human relationships are quickly becoming the true competitive advantage, and how surrounding yourself with growth-minded operators can completely change the trajectory of your property management company. Instead of just learning new strategies, attendees at DoorGrow Live will work directly on their businesses, connect with innovative operators, and leave with momentum, clarity, and real progress already in motion. You'll Learn [00:01] Introduction to DoorGrow Live [03:10] Why Conferences Often Fail [08:00] AI, Human Connection, and Growth [14:20] Why In-Person Transformation Matters [22:10] What Makes DoorGrow Live Different [31:00] Building Real Relationships in Property Management Quotables "Transformation happens in person, not by watching videos in some sort of platform or going to YouTube." "Your business is gonna be the sum of the five business owners that you are the most connected with, not the sum of the five AI tools that you use the most." "You've got to be around people that are real, that are doing real things in the real world, getting real results." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) All right, hello everybody, I'm Jason Hull. This is Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies. For 17 years plus, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right, Sarah, what are we chatting about today? We're going to talk about Door Grove Live. That is coming up. So go in and change it right now because this is at least the fourth podcast episode in a row that you've done. with that and I said go in and change it and then you don't and then you read it again the next time. Yeah I don't think the appropriate time to fix your script is during the show. I know. I doubt they want to hang out while I'm making changing the script. think it She hates the phrase decade and a half. think that sounds like a long time but she likes 17 years. She's very particular. It sounds better than decade and a half. like, okay, I don't know. It's ambiguous. There you go. It's All right, tell them about Dorgor Live. Let's talk about Dorgor Live. So we've got our ⁓ annual, we usually do this as a conference and this year we're making it less conferencey and more workshopy. Conferency workshoppy Conferency workshoppy so the reason the reason is a lot of times when people go to a conference and we're included in this We'll get to a conference You know, you're listening to the speakers. You're sitting in on the sessions. You're networking with people You're getting a whole bunch of different ideas and a lot of times what we hear From so many people who attend is why I've had so many ideas, you know, I have 32 pages of notes Well, that's great. How does that translate though? So what you just did is you got 32 pages of notes, all these great ideas, so much great content, and you gave yourself this never ending to-do list. And then you get back to reality, back home, back in your business, and then you go, wow, I have no idea when I'm going to do any of these things. I just don't know. They're all great ideas. I should do them. And also, that's a lot of time. because there's so many ideas. have 32 pages of notes. That's a ridiculous amount of things to do. So what we decided to do is, all right, what if we just made it so that people can be in the room and take action right then and there? So that by the time you leave the conference, so you'll spend two days at the event, by the time you leave this two-day event, you will already have taken action on things. So instead of going to a conference and getting a really long to-do list that you may or may not ever implement, you can go, you can be in the room, you can work through things right there with the leaders of the workshops. So what if I can work on my business in the room alongside my peers who are you know, in the same industry and in the same sector as I am. So that's what we've decided to do this year is make sure that you guys walk away with. not only a plan, you will of course get a plan, you will get a lot of great ideas, will get, you know, you'll still get a bunch of notes, you're still gonna get all of that. However, you'll be able to walk away saying, hey, at this event, you know, here was what my business was before and I spent two days working on the business and now here are things that are already different because I came to this event. So that was our thought. And that's what we're going to do for you guys this year. So we already have some of these workshops in mind, how we're going to structure them, who's going to lead them. We've got some really good ones in store for you. ⁓ And some of the sponsors are going to be leading some of these workshops as well so that they can again do the same thing, get you to take action right then and there so that you can walk out of that room with a different business than it was when you walked in. Cool. And what's the focus? On which workshop? Well, the sponsors with everything else. think there's definitely an AI forward focus that's definitely been very hot. It's definitely the case with the vendors that we have sponsoring. We've got some awesome sponsors already for this event. they're going to be showcasing. We're always showcasing the best tools. And Dorgalive. And so a lot of our clients are the innovators in the industry that are getting on board with the best tools. ⁓ I hear about every new property management tool, system, software, five-coated piece of garbage, like you name it. Everybody's reaching out telling me, hey, I've got this thing. I want to give it to your audience. So we hear about all this stuff and we bring the best stuff to Door to Live. And ⁓ we also just because we're connected to hundreds of property management companies, and we're always getting feedback, and we've got 3,000 in our Facebook group, and we're always hearing what's hot in the market, in the industry right now that people are having good results with, and our clients are like a whole bunch of guinea pigs trying stuff out all the time. I think we've got some tech forward kind of movers and shakers in the space, so. So there's that. And like Sarah was saying, a lot of you, you go to an event, you go to a conference, and you get this massive to-do list or a list of ideas. And then you come back to your team and you pull out your idea grenade of all your stuff and you pull the pin on it with your teeth and you throw it into the middle of the room, say, we're doing all this. And your team are like, great, I don't like you anymore. And I'm not excited about this. And I already have enough work. Thank you, jerk. And now I have even more. And they're not excited about this because you're not. You're not rolling this stuff out in the right way. And so we're gonna help you walk away with action. The other thing is this in-person is gonna become more and more important. Human connection is gonna become more and more important. So at our events, we're shifting our focus to more and more connection and less and less preach, less and less just somebody talking at you and you writing down ideas. We're getting you connected with others. You're creating relationships. These relationships can change your life. And we attract really great people at DoorGrow. Our clients are awesome. And so if you want to be in the room, that's where transformation happens is in the room, not on Zoom. Transformation happens in person, not by watching videos in some sort of platform or going to YouTube. Transformation also doesn't happen just by talking to AI endlessly. AI can only take you so far. how many of you I'm sure listening have been down the rabbit hole I have wher...

In this episode of the #DoorGrowShow, property management growth experts Jason Hull and Sarah Hull discuss how AI is rapidly changing business, marketing, and communication, along with the growing problem of "AI slop" and why authentic human connection is becoming more valuable than ever. They break down the secondary effects of AI, why in-person relationships and masterminds are becoming a competitive advantage, and how property management business owners can stand out in a world flooded with automated content, fake interactions, and digital overload. You'll Learn [00:00] The Rise of AI Slop [06:20] Why Human Connection Still Matters [12:10] The COVID Parallel and Isolation [20:00] Why In-Person Transformation Works [31:30] AI, Trust, and Real Relationships [43:40] The Future of Property Management Growth Quotables "The secret to creating a scalable business is to do the unscalable actions." "Transformation happens in the room, not on Zoom." "If you can make it easily, so can anybody else." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) we live in a world of the next stage I'm calling AI Slop. AI Slop, we're in the world of AI Sloppy Sloppiness. I just got a letter, no offense, NARPM, but I got a letter from y'all You wrote this using ChatGPT. This is the problem with Narpum 2.0. We're not just talking about the future of our association, We're actively building it. it's not A, it's B, dead giveaway. And there's lots of other dead giveaways. And some of you are starting to hear this AI voice and you're starting to recognize this AI voice. And so we're now in the world of ASLOP where nobody is writing anything. All right, hello everybody. I'm Jason Hull. This is Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. All right, now let's get into the show. All right, so in today's episode, we're gonna be chatting. Just change that right now, because every week I tell you, stop saying a decade and a half. So just go ahead and change it right now. Okay, for, she doesn't like that I say a decade It drives me For 17 years. For over 17 years, yeah. That's how long it's been. for over years. I'm like decade, decade sounds like a long time, but all right, we're changing it. Cause the life wants to change. 17 years space week. There we go. right. Updated real time. Yeah. Done. That's how we get stuff done. Okay, cool. What are we talking about today, Sarah? talk about how AI is starting to change things. Okay. Let's do it. All right, so. One of the things we've been talking a lot about is the secondary effects of AI, because everybody's talking about AI. And I think we started in phase one was the AI revolution. Everybody's starting to use chat GPT. Now people are starting to use Clod for business and people are learning prompting. now people starting, some of you are starting to vibe code. And some of you are making videos. Some of you started making images with AI and Now we live in a world of the next stage I'm calling AI Slop. AI Slop, we're in the world of AI Sloppy Sloppiness. I just got a letter, no offense, NARPOM, but I got a letter from y'all and I can tell you wrote this. You wrote this using ChatGPT. It's like, I mean, the big giveaway phrases and some of you have heard stuff like this. It's like, and we love NARPOM. Thanks for NARPOM for sending us a letter, but. This is the problem with Narpum 2.0. We're not just talking about the future of our association, M-Dash. We're actively building it. So with blank, it's not A, it's B, dead giveaway. And there's lots of other dead giveaways. And some of you are starting to hear this AI voice and you're starting to recognize this AI voice. And so we're now in the world of ASLOP where nobody is writing anything. And the people that do write original content, like I've done a couple of Facebook posts just recently, totally handwritten, I wrote the whole thing. And I really enjoy writing. The challenge is, is some people don't recognize how to get their voice into AI. And so anyway, we've got this whole world of AI slop now. Anything can be created by anyone instantly. You can create images, video, text, and so... You've probably heard me talk about fake internet theory. Have you ever heard of this idea? I have, but just for anyone who hasn't. So the fake internet theory has been around probably since the, you know, once the internet went mainstream. And the fake internet theory is this idea that the majority, at least half in the past, of all the content, all of the traffic that was on the internet, was bots. It could be like Google crawling sites. It could be a lot of different things, but at least half of all the traffic was bots. Well now with AI, this is even worse. Perplexity is doing research. All these different AI tools are doing research. People are not crawling stuff or crawling websites a lot of times. They're just talking to AI and AI is doing all this. And so the internet now, all the content isn't even, if even this letter probably was not written. by D.D. Garzone, the Narfim president, 2026. It was probably written by AI, which saved her time. And it's not a bad letter. The challenge is people read this, see this, and we're starting to recognize what's AI and what's not. And we're kind of developing, there's kind of this feel, this voice that you're like, oh, that's AI. And so what am I doing? I just discount stuff. I read and go, oh, AI wrote this. I probably don't even need to read the rest. So we just skim stuff, we stop reading things. And so this is the challenge is that people want reality, people want humanity. And so the secondary effect, we're in phase two, AI slot, phase three, I believe, is going to be a return to in-person. It's gonna be human interaction. The secondary effect of AI is that human interaction is going to be significantly more important. And this is where things are going to be shifting to in-person. Things are going to be shifting away from digital marketing. Things are going to be shifting away from anything that you can tell AI to do quickly and easily. And I've always said to our clients, the secret ingredient to scaling your business is depth. The secret to creating a scalable business is to do the unscalable actions. That's depth. And so we're going to talk about today the importance of in-person. Yeah. So do you guys remember in COVID when everything shut down? Yeah, good And then you couldn't leave your house? Yeah, was great. Yeah, because you might die. So that was great for a little bit, right? Everyone was like, we don't have to go to the office. I don't have to go to work. This is like, would just hang out in my house in my pajamas all day and eat some chips. And like, no, I don't know. It'll be amazing. And that was a really fun thing. What voice is this? What is this voice? I don't know. Who speaks like this? I'm just letting you know it's not me. I'm gonna be lazy. I'm gonna do my pajamas. Today I got some pajamas on. Are they southern? Now they are. You don't know. They're all over the place. I can't do it in New York. Anyway, so it was a really fun time for like I don't know, two weeks. The first week was awesome. It was like when you have a substitute teacher and then they put on a movie and you go, this is great. We don't have to do anything today. This is amazing. This is gonna be so cool. And the first week- thought it was awesome. I think for the first, yeah, I think a lot of people really thought it was really great for the first week because they were like, oh, this is great. Like we don't have to go into the office. I a lot of workers, think employers, business owners were freaking out. Yes, exactly. Business owners were- Although they liked, let's be honest for a second, property managers were real happy about getting a vacation. And it was a vacation that you were forced to take. Right? You couldn't go and do things you normally do. And if you decided to not do showings or decided to not go to the office or decided to, know, like, hey guys, we're all going to work from home. No one was going to fault you. It was going to be totally fine because everybody else was doing it. So it would have been totally fine if you were like, hey, we're not doing. Showings or hey, you know, we're gonna slow down on inspections or you know, hey, we're you know, we're not gonna come into the office We're all go...

In this episode of the #DoorGrowShow, property management growth experts Jason Hull and Sarah Hull discuss the launch of the Door Machine, DoorGrow's new growth-focused program designed to help property management companies scale faster by handling the hiring, training, support, and systems behind business development and sales. Breaking down why most property management companies struggle to grow, the biggest mistakes owners make when hiring salespeople, and how having the right systems, accountability, targeting, pricing, and support can completely transform a property management business. You'll Learn [00:01] Introduction to the Door Machine [03:20] Why Most Sales Hires Fail [08:10] The Systems Behind Property Management Growth [14:40] The Three Keys to BDM Success [21:30] Fixing Targeting, Pricing, and Offers [31:20] How the Door Machine Partnership Works Quotables "If you have a system that's working, you really don't have a problem." "If you take a good salesperson and plug them into a broken system, it's going to break." "At best, if you're running a company and you are the salesperson, you will always be a shitty part-time salesperson at best." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) Five, four, three, two, one. All right, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we've brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management businesses, the business owners and their businesses. We want to transform the industry eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so in today's episode, we're gonna be chatting a little bit about the new offer. I think we mentioned it previously, I don't know, on an episode, but we're gonna be talking about the door machine. It's evolved a little bit since then, but we're gonna talk about the door machine, our new offer, our new program for property management business owners that want to grow. So we had teased in the previous episode, we chatted briefly about it, we never really dug into details. And now we're ready to do that because the door machine is officially live. So if you are interested in growing your property management business and you want growth to just magically happen for you, if you ever think Jeez, it'd be so nice if I could just miraculously get to like 500 doors, 800 doors, 1200 doors, whatever that number is in your head, and you wanna get there, it would be awesome if it would just like poof and happen. You know the magic wand? Like if you had a magic wand, you could just snap your fingers and have the business of your dreams at whatever size or count that's going to be, then this is for you. This is going to be for you. Cool. So basically the simple idea of the door machine is we are looking for businesses to basically partner with that we can help grow and scale their business. We will add the doors, you manage them. It's that simple. And we will also help you to be able to keep up with the growth by giving you access to our super system level of our mastermind as part of this deal. So So the way this works is if you're one of our clients that's gone through the process of cleanup and the rapid revamp and all that then you're probably meet the prerequisites. You've got healthy branding, you've got a healthy website, you've got the right pricing model, we have a very innovative three-tier hybrid pricing model that we install in clients' businesses. You've got maybe financial health going in the business, profit first. ⁓ Some of these, there's some prerequisite basics. If you do not have all that, you have not been part of our program, we will come out for two days. Two days? we will come in, on how messy your business is, but we'll come out for two days and we will basically rehab your business. We will help redo your branding. We will redo your pricing. We will redo your website. We will redo your, like the whole front end of the business so that we have a really good program and offer to sell if we're selling people on your property management business. And so we have this launch intensive that we will come out and do. It is not inexpensive, but it is, I believe, ridiculously cheap for the value that we offer at the present because we're because it pays for itself as well. Easily pay for itself. So we will come out and do the process that a lot of our clients do over the first quarter with us. We will do it. rapidly with you and you need to be open to making changes if you're the right fit for this, but we will come out and do this launch intensive with you at your location. and I will come out. After we get that done, we will then build out the hiring mechanism and we will get a salesperson and the salesperson is going to work for DoorGrow. We will train, coach, support this person in your local market. and help them to be able to build their own sort of little business, growing your business. And so this is kind of, it's a win-win-win for all three parties. It's a win for this person that's going to build this sort of business, creating growth for your business. It's going to be door grow, being able to manage this relationship and maintain the quality level with this business development manager, this BDM or salesperson and the business owner. we will coach and support the business owner yourself in making sure that the business can remain scalable as we start adding 100, 200, 300 doors a year to your business so that you don't break. Because this is a big challenge and we've helped a lot of people with this. So how does this work? Well, normally, if you're gonna hire a salesperson, how would this look? So if you do it the right way, then usually you start with creating a... you create your RDoC, is just a fancy word for job description. You will do some sort of job post somewhere, indeed LinkedIn, wherever that ends up going. Then you start getting applications and you start screening applications. Well, let's skip to the financials because we don't need to tell them the whole process of what we'll do. We're going to. Okay. All right. Here, continue. Then you get to do a bunch of interviews. and then you bring someone on, you onboard them, you train them, and then you continuously and every single day support them. And that's where, well, in all of that, at various stages, most people fail. Yeah, somewhere. So sometimes they never even create their company culture documents, and then they wonder why they can't hire the right person. Yeah. Sometimes they don't create the right job description, and they wonder why they can't hire the right person. They don't know how to properly interview and screen candidates. Or when they have the right person and everything has worked out and then they hire this person, then they just kind of throw them in the fire and they go, all right, go do sales. I hope you can figure it out. And there's a little bit of training, but there's really not a system that you can just plug this person into. This salesperson has to figure out and go build a system. and most of times they don't know how to do that. And then it's not working out and the business owner is upset and the person that got hired is upset because no one is winning and no one is making money. Both parties are frustrated usually with the other one. The person who got hired is upset because they're like you like have nothing. This is a whole guessing game and nothing is working and I don't know what to do and you also don't know what to tell me to do. And then the sales person or the ⁓ business owner is upset with the sales person because they're going, well, geez, I hired you to be able to figure all of this out and you didn't figure it out. And now I wasted a whole bunch of time and money. And that's why usually it fails. So you can do that. You can absolutely figure it all out yourself. Everything is figured out. if you learn enough and know enough and figure out, know, if you, if you waste enough time, you can figure it all out eventually. Absolutely. Yeah. Yes. You certainly can. Yeah. Most people don't really have a good system for hiring and definitely not for training because we've seen it again and again where people will hire someone who is great for a sales position and then it doesn't work out. And then they go, this isn't working. I think I to let this person go. How do I have that conversation? Like, what should this look like? And when should I do that? And why, you know, do I, what do I tell them? Like, why am I making this decision? And usually that's th...

Recently, one of our clients, Derek Morton, shared an incredible story from a networking event where he transformed his booth into a blackjack table to illustrate that property owners shouldn't "gamble" with their rentals. When a prospect tried to pressure Derek into matching a competitor's price by a mere half-percent, Derek firmly refused, explaining that he refuses to build a portfolio around owners willing to jump ship over such tiny margins.12 In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss the vital importance of being selective about who you serve and why taking on "bad" owners creates a "cycle of suck" that destroys profitability and personal happiness. Jason and Sarah explore the foundational mistake of targeting everyone, explaining that identifying exactly who you want to serve is the first step in building a business. They apply the "Pumpkin Plan" principle of clearing rot from a business to prevent bad clients from spreading negativity throughout an entire operation.345 The discussion also highlights how poor client filtering leads to a "cycle of suck" featuring bad properties, bad tenants, and bad reviews, which ultimately traps owners in a "race to the bottom" on price. By being picky, business owners can significantly lower operational costs and achieve elite profit margins, sometimes reaching 60% to 90%. Finally, the hosts introduce a three-day initiative designed to help entrepreneurs diagnose why their growth has stalled and how to pivot toward attracting "good" clients rather than just "any" clients. You'll Learn [01:08] - The Blackjack Table Lesson: A story about a client using a blackjack-themed booth to teach owners not to "gamble" with rentals and why he refuses price-shoppers. [05:50] - The Pumpkin Plan & The Cycle of Suck: Applying Mike Michalowicz's "Pumpkin Plan" to clear out "rot" and avoid the downward spiral of bad properties and tenants. [07:46] - Maximizing Profit Margins through Selectivity: How being picky lowers operational costs and enables elite profit margins between 50% and 90%.4 08:30 - Diagnosing Stagnant Growth: Introducing a new three-day team-led initiative to help stalled businesses identify why they are stuck and create a fix. [11:34] - Avoiding the "Property Management" Product Trap: Why selling "property management" is the wrong approach and the importance of a unique offer for your target audience. Quotables "If we took on every owner and if we took on the wrong owners, we would no longer be happy, and we would no longer love what we do. And this would become a real pain in the ass." "If you target everyone, you are guaranteed to be miserable in your own business." "You can only have a ridiculously good margin in your business if you're picky about your clients." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) Alright, five, four, three, two, Alright. What was that? Something broke. Five, four, three, two, one. Hans goes, smash. All right, Hans, out of here. We have a dog in, two dogs in here. All right, we're going to try that over again. Five, four, three, two, one. All right, I'm Jason Hull, the founder and CEO of DoorGrow. This is Sarah Hull, the COO of DoorGrow, co-owner. And we're the world's leading and most comprehensive coaching and consulting firm for long-term residential. property management entrepreneurs on the planet. We're the best on the planet. So for over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to build the industry, transform it. There's a dog walking around on my feet right now. Change perception, expand the market, and help the best property management. entrepreneurs when now let's get into the show. is awesome. I love when she brings the dogs in right before the show. He's like running into stuff like cables are falling down. I don't even know what I I'm gonna have to find what he did and try to fix it. I don't even know. Good times. All right. So what are we chatting about today? Sarah? I was going to share some good news that one of our clients was messaging back and forth with me on the weekend. Derek Morton, he's out in Utah and he was at an event over this weekend and it was a really cool event. I wish I could have been there, but he, like everybody gets their booth, right? You get your booth and you have your setup and everybody hopefully comes over and you get some leads. That's not how Derek does things. at all. So Derek gets a booth and turns it into, I think it was Blackjack. And there, I mean, he had the the dice and the table set up and he got a, ⁓ a, a card dealer and he had the chips, but the chips were like customized with his brand name. And the whole thing looks amazing. It was, it was really awesome. And the theme was, don't gamble with your rentals. Right? So obviously... Very cute, very clever. Yeah. One of the way more interesting booths at an event. Yeah. Come play blackjack. Now, it's not gambling. That's not legal, but they did have blackjack, so you can come play hand, but it wasn't gambling. And there was a lot of interest at the booth. There was a lot of excitement at the booth, which is great. And there was a property owner that was at their booth, Derek was there, and the guy was saying, yeah, you know, I've got five units and I work with this other property manager now. Derek said, yeah, that's great. It's awesome. Like, how are things going? And he's like, yeah, things are going well. Like, I like the property manager. That's great. And I guess he was expecting to be sold too, because then he was kind of like, and so, you know, what would you do for me then? And Derek said, well, Like, you know, this is kind of what we do. This is what we offer. And the guy was like, all right, well, how much do you charge? And he, you know, was telling him, hey, you know, we've got some plans you can kind of choose from. And the guy said, well, you know, my current property manager, they charge, I think it was like 7%, whatever it was, who knows. Let's call it 10 % because that's really common in the industry. So, all right, well, my property manager charges 10%. And essentially it was, you know, what are you going to do for me? And. Derek goes, yeah, this is where we sit. And the guy goes, you're not going to try to beat it. He's like, no, no, we're not. He goes, let me ask you something. If you're at 10 % right now, if we charged, if we did like 9 and 1 percent, would you switch over to us? And the guy said, yeah, yeah, I would do that. I switch over. And he goes, for 9 and 1 half percent, yeah, I'll switch over. Yeah. And Derek said, yeah, and that's exactly the type of owner that we don't take on. Okay. The guy was flabbergasted, not expecting that at all. He said, well, you know, listen, with all due respect, you know, I just met you. We're having a conversation. You're at my booth. You know, you're playing some blackjack. That's great. If you're ready and willing to dump the property manager that you work with over half of a percentage, which ends up being like five bucks in a 20 minute conversation, then where is that going to lead me? So pretty much anyone that undercuts that price, you're just going to jump ship. didn't even try to do anything and you're already ready to jump ship over half of a percent. He said, yeah, we don't take on owners like that. That's not when we build our portfolio around. And that was such a cool message for me to get. I love that. ⁓ And I was really excited that that's just Derek. A lot of people would be like, well, you we don't really do that. Derek is like, yeah, that's exactly the type of owner that we don't take on. He's so, he's not like, doesn't, yeah, he doesn't, he pull punches at all, which is great. That's why we like him. But really, he said to me, you know, one of the things that we've done really well, and they're a sizable company. And he said, but we, we're happy. We love what we do. And really that's a testament to the owners that we work with. And if we took on every owner, and if we took on the wrong owners, we would no longer be happy and we would no longer love what we do. And this would become a real pain in the ass. And that's just not what I'm looking for. Because I love what we do. And part of that is being able to say no to the people who aren't a fit. Yeah, I love it. I mean, before you start a business, the very first thing you need to figure out is who do I actually want to work Who do I want to serve? That's the foundation of the business and a lot of times people are like everyone. And if you target everyone you are guaranteed to be miserable in your own business. That means you're not going to filter out anyone. You're going to just let everybody in. Really good book on the subject is The Pumpkin Plan by Mike McCallewitz and he talks about this principle. He's been on my podcast twice. Our podcas...

Today, Jason and Sarah Hull attended a high-level mastermind in Boise, Idaho, where they were surrounded by top entrepreneurs, learning firsthand how proximity to the right people can completely shift your mindset and business trajectory. In this episode of the #DoorGrowShow, property management growth experts Jason Hull and Sarah Hull discuss the power of in-person masterminds, why one insight from the right room can change everything, and how stepping out of your environment is essential for real transformation and business growth. You'll Learn [00:01] Introduction and Purpose of the Episode [03:10] Inside the Boise Mastermind Experience [06:00] Why the Right Room Changes Everything [10:20] The Power of In-Person Transformation [20:30] The Problem With Growing Behind a Screen [32:20] Thinking Bigger and Expanding Vision [44:10] Invitation to Join the DoorGrow Mastermind Quotables "You don't need that much, you need one thing from the right person, and that is really enough to pay for the whole year of the program, which is incredible." " "Transformation comes by getting you in person and changing the business owner." "If you don't change your environment, that's the challenge is you if you if you're always in your office, you're always behind a screen, you're always on your phone, whatever, that environment is the environment you're already in, you have to change the environment in order to change the person." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) Five, four, three, two, one. All right, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. Okay, so in today's episode, we are gonna be chatting about what, Sarah? We just went to... weird place to go, but we voluntarily went to Boise, Idaho. What? Boise is a cool place. Boise is a cool place. It's but chilly temperature wise. Okay. Affirmative. It's better than... I'm not going to start ripping on places. This is not a good precedent to set. All of your places, if you're listening, are awesome, including... I think Boise is super cool. It's a beautiful area. Beautiful area. Okay, Sarah is not a fan of Boise apparently, but I like Boise. So my two favorite places that I was thinking of living were Boise and Austin, and we ended up in Boise. We did not end up in Boise. mean, we ended up in Austin. That's what I meant. We ended up in Austin. All right, can we move forward? so we went to an event in Boise. Russell Brunson. Cool, Russell Brunson's headquarters is in Boise. So we went there and we are part of his inner circle, which is a $50,000 a year mastermind. And we're always trying to learn from the best. think he is probably the most savvy internet marketer on the face of the earth right now, or at least one of the top. And he's quite brilliant. And he's just a really good human and he attracts really, really cool entrepreneur, entrepreneurial people, like the people that he curates. So the people in the mastermind make it way cooler. Like as one of the ladies said when we were there, she's like, I thought Russell's cool, but you're all cooler. yeah. She said, I joined for Russell. I She said, I only joined for Russell, but you know what? You guys are like so awesome. Like you guys make this way better than I even thought. And she said, don't tell Russell I said that. But I'm kind of here for you guys now. Yeah. All right. Cool, so, and we got to hang out and they split us up into rooms and they put kind of a, I don't know, like a leader or a coach over each room. And we had Annie Grace who had been in a previous mastermind with me with Alex Sharpen. And she wrote a really awesome book called This Naked Mind, built this empire helping people get free from the addiction of alcohol and doing something very different than what's typically done that's been very, very effective. And she's been very close to Russell and learned a lot of really cool stuff and she scaled her business very large. And so it was great to have her leading the room. So first we had this badass, Annie Grace leading the room. And then in our room, we also had Myron Golden, which if any of you have ever followed any of his stuff, like this guy helps people, tenets their businesses just by helping them shift their money mindset, help them shift their thing about fees and stuff. He doesn't target property management business owners. We haven't even paid money to Myron yet, but we got to hang out in the room with him and he does some extremely high ticket coaching. And so it was really cool to have him in the room, give feedback. And we also, who else do we have in the room? Dr. Benjamin Hardy. Awesome guy, right? Yeah. So Ben Hardy. So if you ever heard of the book 10 X is easier than two X or who not how, or all these, he's written a lot of books. Science of scaling his latest one really awesome time as a tool He was in the room giving hanging out with us as well. We were hanging out with Richmond din he is and runs an eight figure coaching bit or business to helping people with tiny challenges and like there's just there was so many there's another guy that has a VA company I think he said he told me he's doing 50 million a year. So we were hanging out in the room with cool people and we got to present and share and then we got to get feedback from others, which was really awesome. So it was just really cool. So what do we want to tell them about this? So one of the things that we have known for a really long time is being in rooms like that is just so powerful and it's really it's invaluable. Yeah. Because one little thing that you can take away, just one, you don't need a list, you don't need, you know, notebooks. You don't need all this. Oh, I know what to do and I've got 15 things That I'm gonna do this week and then after that I've got the next 98 on my list like that's probably too much You don't need that much you need one thing from the right person and that is really enough to pay for the whole year of Program which is incredible. Yeah It's connected us with such amazing incredible growth minded very outward focused People who are looking to change the world and have an impact and do amazing things. They're not you know, just in it because They want to be they're not just in it because they go, you know, I guess I can make some money Yeah, like they're they're looking to really have an impact and make it tremendous change in this world and being connected with people like that at events like this is so incredible and every single time that we go to one of these events I never know what we're going to get out of it before we go. I just know that it's going to be amazing. So I don't go into it Looking for a specific thing. I don't go into it thinking okay I need to figure out how to do this or I need this answer or I need to do this thing or talk to this person or get this you know answer to this question or you know this Strategy that I'm looking for I never go into it with anything most of the events that we've gone to We go into it Sometimes not even feeling like we need anything Yeah, lot of times we just go And we go, I don't really think I need anything. think we're pretty solid. Let's just be in the room. And even when you go into it with that mindset, man, you still get stuck. You still, you still, go, man, I didn't even know that I needed that. And I'm so glad that we were there. I'm so glad that we got it. And sometimes it's just being around people who think the same way that you do or think even bigger. than you do because if you think, hey, you know, I've made it, right? Like we all have that moment in life where we go, I'm like, made it, I'm good, I make this much, I can take care of my family, I can, you know, do the things that I want and have the things that I want and, you know, have this lifestyle that maybe is even better than you had ever imagined. And sometimes we go, okay, I've arrived, I'm here, I've made it. And then you get into a room like that and you go, wow, there's so much more. There's so much more that I can do and there's so much more that I can give and there's so much more that I can be. Yes. Amazing. So good. Yeah. So I've been in a lot of different masterminds. and I together have been in several and yeah, being around the right people is what it takes to level up. Your business is the sum of the five entrepreneurs or business owners that you spend the most time with b...

Today, Jason sat down with Caleb Christopher to break down how creative finance is actually being used in today's real estate market, especially for property managers looking to grow beyond traditional deals. In this episode of the #DoorGrowShow, property management growth expert Jason Hull and Caleb Christopher discuss strategies like subject-to deals, the due on sale clause, wraparound mortgages, and other creative transaction structures, along with how property managers can use these tools to acquire more doors, help investors expand their portfolios, and even build their own. You'll Learn [00:09] Introduction to Creative Finance in Real Estate [01:01] Caleb Christopher's Entrepreneurial Journey [04:39] Understanding Subject To Deals [10:10] Opportunities for Property Management Business Owners [11:45] Navigating Legal Counsel in Creative Finance [14:17] Understanding Wraparound Mortgages [19:45] Creative Financing Structures [22:27] The Role of Creative Transaction Consulting [27:06] Building Relationships in Property Management Quotables "If you have a business and you don't know what to do with those opportunities, other people do, and you can get paid a referral fee." "The due on sale clause is always going to be a stone hanging over your head. You can't get rid of it." "Your low-interest mortgage is an asset I'm willing to buy." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) Five, four, three, two, one. All right, welcome everybody. I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so in today's episode, I'm hanging out here with Caleb Christopher. Welcome, Caleb. And we're gonna be chatting about creative finance and what it really looks like in today's real estate market. And Caleb's gonna share practical insights from his time in the industry, breaking down strategies like Sub 2, Subject 2 Deals. Caleb Christopher (00:46) All right, thank you. Jason Hull (01:01) the due on sale clause, wrap around mortgages and other creative transaction structures to give a helpful real world perspective for anyone looking to get started in creative finance. for property managers, know creative finance is how you help your investors get into more units and they all want to manage more units. So cool. Welcome Caleb. Caleb Christopher (01:24) Thank you. I live creative finance, so ask in any direction. Jason Hull (01:26) So, yeah, it's your thing. Yeah, yeah, you live it. It's your middle name, right? Yeah. So Caleb was showing me he has paint on his arm from right, like, I don't know where he, yeah, he's been doing some stuff. He's like legit into the work. He's got rental properties. So he's down in the, in the paint. So Caleb, give us a little bit of background on yourself. Caleb Christopher (01:32) Yeah. Yeah. I've got rental properties. Jason Hull (01:51) at kind of your, how did you get into doing what you're doing now? What's sort of your entrepreneurial journey for the entrepreneurs listening? Caleb Christopher (01:58) Yeah, so entrepreneurship has gone way back for me. What, I'm 38 now? I'm almost 39. 39 feels a lot closer to 40 than 38, by the way. ⁓ As an entrepreneur, I'm like, wait, that's like one of those. Anyway, so. Jason Hull (02:06) Yeah, yeah. It's a milestone, yeah. I'm a decade older than you. was born in 77. So I'm feeling even older now. Keep going. Caleb Christopher (02:18) Okay. You look fantastic. So entrepreneurship in fifth grade, I found these mechanical pencils that would come apart in the middle and they were different colors. And I bought them in bulk at Costco and resold them to my classmates in whatever color combinations they want. Mates started making money. I was like, this is kind of cool. And I like customizing stuff. So that was cool. And then a bunch of little stuff like that. And it ended up where I ran a paintball field out of my parents' house in the woods. I liked working. like work as my hobby. Jason Hull (02:23) Thank Yeah. Okay. Yes. Caleb Christopher (02:48) but also paintball. I've got a 12 year old, we're building a paintball course in my, at my house now, cause he's just starting to get into it. So, but I did that and I bought rental gear and I funded my paintball journeys by having other people rent from me. And so that was that. And then I got into IT and cybersecurity consulting. So entrepreneurship has been a thing where I'm just always adding value, always had a second job, some, some other gig where I like to help do creative problem solving. Jason Hull (02:48) Yeah, fun. Yeah, good time. Nice. Yeah. Caleb Christopher (03:15) And then I discovered real estate when I couldn't sell my house. The one I'm in right now was right next door to family, which was great, but I couldn't sell the one I was in. And so I had to rent it out and I became an accidental landlord and refinanced the property. And then I read Rich Dad Poor Dad and I was like, thank God I have a rental property. And that was the beginning of the real estate journey. Jason Hull (03:27) Yeah. Right, right. And everybody, you have to read Rich Dad Poor Dad. I think it's a requirement. And then you want to get out of the rat race and yeah, yeah. We would play. Caleb Christopher (03:41) Yeah. Yeah. Start building wealth. Just treat, treat houses like a retirement account. Slow building. Even if you don't do anything else, if you get a few rentals, you're in a pretty good shape. Jason Hull (03:56) Yeah. Have you seen Robert Kiyosaki's game, the board game? Yeah, probably. Maybe it does all the math for you. ⁓ yeah. We did it the hard way and I would just make my wife do the math. I'm like, go ahead, Sarah. You do this. She's like, she likes it. She thinks that part's fun. Yeah. Right. That's why she's the COO and not me. Caleb Christopher (03:59) Yeah. It's easier to play online than it is the board game. It does. Then you don't have all the little cards handing back and forth. So yeah, I highly recommend just running a private game on a computer. Okay, what a blessing. Jason Hull (04:25) All right, so cool. Well, let's get into this. Let's get in this topic. So tell us about the first thing mentioned in the intro was like the subject two deals, like this strategy. Caleb Christopher (04:39) Yes, so sub 2 is when you take a property subject to something else. It could be a federal IRS lien. It could be the person's mortgage. It's always, by the way, everybody does sub 2 deals and they just haven't thought of it this way. When a utility company comes to dig up a chunk of your yard and you can't say something about it, that's because you bought it subject to easements, rights of way, etc. So... Jason Hull (04:52) Okay. Yeah, easements. Caleb Christopher (05:04) There are external things that can act upon you or your property because you bought the property subject to them. What we do in subject to deals is we add the loan to the list of things taken subject to. So if the mortgage company notices that you sold a house to me without paying off the mortgage, right? The deed transfers to me and I'm making your payments now. That's a sub two. ⁓ if they notice and if they care, they can accelerate that loan because of the due on sale clause. So kind of two birds with one stone with this description. It exists in every. Jason Hull (05:24) Yeah. Yeah, doesn't that void most loans or? Caleb Christopher (05:34) loan I've ever seen. Maybe no...

Jason sat down with young entrepreneur Malcolm Keith to explore how teens can develop leadership, confidence, and entrepreneurial thinking much earlier in life, long before most people ever consider that path. In this episode of the #DoorGrowShow, property management growth expert Jason Hull and teen entrepreneur Malcolm Keith discuss how environment shapes mindset, why exposure matters more than pressure, and how parents can give their teenagers a powerful head start by surrounding them with the right opportunities and conversations. You'll Learn (00:00) Why Every Entrepreneur Wishes They Could Start Earlier (00:45) Malcolm Keith's Early Exposure to Entrepreneurship (02:00) How Environment Shapes an Entrepreneurial Mindset (03:50) Discovering the Power of Being in the Right Rooms (05:00) The Isolation of Young Entrepreneurs (and How He Solved It) (06:10) Building Teen Mastermind: From Idea to Community (07:30) Taking a Shot: Trying to Get on Funnel Hacking Live Stage (09:00) Turning Community Into Real-World Experiences (Live Events) (12:30) Designing Events for Growth: Community, Action, and Fun (18:30) Advice for Parents: How to Raise Entrepreneurial Thinkers Quotables "It wasn't my parents who were directly telling me like, you need to be a business owner. This is how being an entrepreneur works. It was the people on stage that were selling me on the idea of entrepreneurship." "If you don't ask, the answer is always no." "I never knew it become this big and we'd be doing live events. I just created it because I wanted a friend group." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) All right, five, four, three, two, one. Welcome everybody. I'm Jason Hull, the owner and founder of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we've brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. Now let's get into the show. All right. So today this show is going to be all about giving your teenager the headstart that you wish you had as an entrepreneur. Don't you wish you could just go back and like help yourself out. So I'm hanging out here today with Malcolm. Malcolm, welcome. Welcome, Keith. Malcolm Keith (00:56) Hey, thank you. Jason Hull (00:59) welcome to the show. So I'll give you a little bit of background on Malcolm. At just 17, Malcolm launched Teen Mastermind, a growing community of more than 60 teens dedicated to leadership, entrepreneurship, and building a meaningful legacy. Now 19, Malcolm has taken that vision even further by bringing the movement into the real world with Teen Mastermind Live, a three-day immersive leadership experience designed for both teens and their parents. In a time when most conversations about young people revolve around screen addiction and disconnection and lack of direction, Malcolm represents a powerful counter narrative. As a young leader himself, he's helping teens step into confidence, develop entrepreneurial thinking and strengthen family relationships around shared purpose and growth. So Malcolm, welcome to the DoorGrow show. Malcolm Keith (01:53) Awesome. Thank you so much. I'm excited to be here. Jason Hull (01:56) Cool, cool. So now tell people a little bit, how did you get started doing this and how did you kind of start your little entrepreneurial journey yourself? Malcolm Keith (02:09) Yeah, so my parents got married and opened their dojo the same year. And so I've been in the entrepreneurial world my entire life, about as long as I've been on the mats doing jujitsu. And so those two go very hand in hand in my journey. ⁓ And so I think when I was when I was nine years old is when my parents, they've been going to a mastermind for ⁓ martial arts school owners. And so they've been like, you Jason Hull (02:17) Thank Malcolm Keith (02:38) One parent would go while the other parent would stay home and take care of me and my little sister. But one day they were like, why are we continuing to do this? We, we homeschool and we have the ability to just take the whole family together and it kind of sucks when the family is split apart. So why don't we just, so they made a commitment to always take the whole family on every trip, on every business trip. And so we got to sit in the meeting rooms. and learn from these entrepreneurs. At first we were like little kids just playing with our toys quietly in the corner, reading a book quietly. But ⁓ as a little kid, you're a little information sponge. And so eventually we actually started listening and taking notes. And then I think it was probably when we went to some of Russell's events, like Funnel Hacking Live and Unlock the Secrets was when I was like, this entrepreneur stuff is super cool. And it wasn't my parents who were directly telling me like, you need to be a business owner. This is how being an entrepreneur works. It was the people on stage that, so my parents put me in these rooms where there were people on stage and they were the ones that were selling me on the idea of entrepreneurship. And so that's how, that's kind of how I got into this whole world. Jason Hull (03:56) You had entrepreneurial parents and they put you in some amazing opportunities and rooms to be exposed to think differently. And man, that's like the best homeschool education ever, right? It's a real education that actually leads you making money instead of just being a really good employee somewhere maybe. cool. And your parents are doing, have the martial arts school and doing the martial arts thing. And do you do martial arts? ⁓ Malcolm Keith (04:08) yeah. Yeah, I've been doing it since I I learned how to walk and talk on the mats. So I've been, yeah, whole life. Jason Hull (04:26) Yeah, okay. So right. I mean, don't let the glasses fool you. This guy could probably kick your butt. So, all right. So very cool. So Malcolm, and you've been doing this mastermind, you've got this event coming up. So tell people about like, why did you decide to start this and get this thing going? Malcolm Keith (04:47) Yeah, so I've been going to these, like, there's been, we've been going to Russell's events for a while and I would sometimes meet a couple of the teens there. ⁓ There'd be occasionally a few teens, but we would never stay connected. And ⁓ as I was homeschooled, we were part of kind of a co-op. And so I still had like classmates that I would meet with every week and it was great. But every time I'd come back home from these events, I'd come back to class and talk with my classmates there. And they just didn't understand it, this whole world of entrepreneurship and being a business owner and having a big vision and actually knowing that you can achieve it. so they didn't get exposed to that world ⁓ the same way that I did. And so ⁓ that felt a bit isolating. ⁓ Jason Hull (05:32) Yeah. Yeah, yeah. Malcolm Keith (05:44) It was at like, I think it was Unlock the Secrets that I saw that, there are actually other teens that ⁓ are not only interested, but doing business already. But then I kept going to those events and we would never stay connected. ⁓ And so eventually it was ⁓ Unlock the Secrets in Paradise in 2024. And I realized, and I made the decision like, okay, this time is going to be different. Jason Hull (06:01) Yeah. Malcolm Keith (06:13) I'm going to make a Discord server and invite all the teams that I meet there. And we're just going to make a commitment to stay connected. Then we had, so I invited everybody there that I had met. We did our own little like in-person mastermind ⁓ during like one of the off sessions during the event, which is super fun. And then ⁓ one of us had the idea to start doing a call every week. So that's how that started happening. We could stay connected, keep each other updated on. what we're all doing with our businesses. And that's how that started. Eventually the idea came along to, ⁓ we had this idea to try to get on the FHL 10 stage. And it's crazy idea, like, cause only...

In this episode, Jason sat down with Brian Seidensticker of Mount North Capital to unpack one of the biggest growth constraints property management business owners face: access to capital at the exact moment opportunity appears. In today's show of the #DoorGrowShow, property management growth expert Jason Hull and investor Brian Seidensticker discuss how strategic funding partnerships work, what makes an ideal market and operator, and how property managers can scale faster by combining capital, systems, and the right long-term investment mindset. You'll Learn (05:01) How Mount North Capital helps property management firms with funding: This is the heart of the episode: what they actually do and why it matters. (06:26) Partnership models for property managers and investors: Defines the structure of the opportunity, how both sides work together. (08:45) The win-win scenario for property managers and investors: The philosophy behind the model; why this isn't just financing, but alignment. (09:58) Ideal property management partners and market criteria: Who this is really for, and who it isn't. (11:19) Market selection and geographic focus for investments: Critical filter: where this strategy works in reality. (12:48) The importance of systems and scaling in property management: Without this, everything else breaks. This is the operational truth. (14:29) Overcoming growth ceilings with the right mindset and resources: The deeper constraint isn't capital, it's capability and mindset. (16:39) Evaluating deals in secondary and tertiary markets: Where the actual opportunity lives, beyond obvious markets. (19:17) Advice for property managers ready to grow: The moment where theory turns into direction. (21:46) Partnership requirements and collaboration with DoorGrow: The non-negotiables, this sets the bar for entry into the model. Quotables "The reality is most would never even if they knew what you were doing, most wouldn't even do it. Like most people don't implement. That's just reality in life." "The best scenario for property managers is to manage their own portfolio." "One of my requirements is we do want to scale on a significant level." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) Five, four, three, two, one. All right, I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we've brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management businesses, the business owners, and change their lives. want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. Now let's get into the show. So today's episode, our guest is Brian Seidensticker of Mount North Capital. We're going to talk about one of the biggest challenges property management entrepreneurs face having access to capital at the exact moment opportunity strikes. So If you've ever been presented with an incredible acquisition expansion opportunity or growth moment and you wish you had immediate access to funds to confidently move forward, we're going to unpack that today. And that's what we're going to chat about. So welcome to the show, Brian. Brian Seidensticker (01:18) Thanks Jason. Thanks for having me. Thanks having me back, right? Jason Hull (01:21) Yeah. Yes, it's good to have you. So cool. So let's get into let's get into this. So ⁓ let's give everybody a little bit of background first. And ⁓ what what you know, what do people need to know about Brian that have listened to this? This is the first episode first time. Brian Seidensticker (01:47) Well, think maybe a brief history of ⁓ how myself and we, which is ⁓ Mountain with Capital, came to be. I'm actually an engineer by trade and I'd say in a different life, Jason, I would be reaching out to you for help on how to figure out this business that I randomly went off and ⁓ created and then found myself eight years later going, man, this is outgrown my capabilities. What do I do? ⁓ I got a similar help in the form of a group that I joined called Entrepreneurs Organization. And it's been transforming, getting that help from somebody that knows how to take what you build to the next level. So. As part of that, really what we ended up doing is we went from a data software company that had reached a ceiling. We had a really unique data set and then we built a fund, is Mountain with Capital, around the ability or really the model of using that data and acquiring assets in certain markets where we felt with this analytics, we could buy properties that have really great discount, right? Using, you know, not only the platform, but then the style of auctions that we attend. But a key component of that was the partners that we worked with, right? And still work with today. And we were very successful in building partnerships with boots on the ground and folks that knew what to do with these properties. Because we, A, we had a great way of identifying and we had the capital available to acquire those assets, right? At the time, these are auctions that Jason Hull (03:28) . Brian Seidensticker (03:28) that required cash, right? And that's the hard part. And it worked out really well. We went from, you know, a million dollar, you know, proof of concept fund. Last month, we were about 58 million of assets under management. And so it's, it's been great, but it certainly has also uncovered other opportunities for us along the way. The typical partner that we work with is kind of a fix and flip strategy, right? But Jason Hull (03:47) Hmm. Yeah. Brian Seidensticker (03:55) we felt a lot of the opportunities that we were seeing is much more in the, I'll say fixed to buying rent, right? It was the long-term hold strategy where we had an excellent avenue of acquiring, right, and getting them there, right? But what we were looking for and lacked is really the property managers that we want to partner with in those areas. our I don't want to give away all of the special sauce or we can dive into the details, but that's really what's led us to where we're at today is we're kind of at this pivot point and we've built a couple relationships with great partners in a couple markets and now we're wanting to grow that, right, and find more partners in more markets. Jason Hull (04:40) Yeah, we want all the special sauce, Brian. Give it to us. I'm just kidding. So, I mean, the reality is most would never even if they knew what you were doing, most wouldn't even do it. Like most people don't implement. That's just reality in life. Right. Like a lot of people like what's how's door grow helping people grow? I'll tell you, I give away free videos that teach you like what we do. But until they join our program, they find it difficult or hard to figure stuff out on their own. They just they don't do it. So. So awesome. So Brian, obviously you believe in mentorship and coaching and you've gotten, you you have had resources that have helped you get to where you're at now. So let's get into the topic at hand. So let's unpack. How is Mountain North Capital helping property management business owners unlock strategic funding solutions that fuel growth, right? Like, how do we do this? Brian Seidensticker (05:37) Yeah, I think, you know, kind of thinking out loud here a little bit, right? But, you know, I'll, I'm a big fan of, you know, it sound cliche, like win-win, right? Is we're not sick. We're not a bank, right? It's like, Hey, I got a better rate than you do. And we're not in it, you know, purely for ourselves. And so everything we go into, we, we look at it as a partnership, right? But it also has to make sense for the folks that we're going to partner with. And so, you know, Really what we are looking for are, and the partnerships that we found to be very successful are scenarios where ⁓ if there's a property manager or I guess a property manager that will. maybe wants to get into the business, You know, an aspiring property manager, if you will. ⁓ And they have access to a, you know, either it's a deal or a market or a ⁓ portfolio, right? Where maybe they don't have the ability to take that down themselves, right? because I know full well, right? Why would you partner with somebody? you know, for the capital access, if you have the...

When building a business, have you ever felt like working harder should be the answer, but the more you push, the more exhausted, misaligned, or stuck you become? In this episode of the #DoorGrowShow, Jason Hull sits down with Sean Patton, former U.S. Army Special Forces Commander, executive coach, and leadership speaker, to unpack what entrepreneurs can learn from military leadership, self-leadership, and mission-driven culture. They discuss the dangers of hustle without recovery, why so many business owners never learn to lead themselves, and how clarity of mission, roles, and outcomes can transform the way a team operates. Jason and Sean also explore why the military is far more collaborative than most people assume, how strong leaders facilitate input without losing ownership, and why mission dictates culture in both combat and business. Along the way, they dive into personal purpose, team alignment, trust in sales, and the mindset shifts required to build a business that creates both impact and freedom instead of burnout. You'll Learn (00:00) Introduction and Guest Background (01:15) Sean Patton's Military and Entrepreneurial Journey (04:16) Leadership in Difficult Situations: Military vs. Business (08:29) Dispelling Myths About Military Leadership (10:35) Collaborative Decision-Making in Special Forces (12:56) The Role of Extreme Ownership in Leadership (16:08) Culture as a Mission-Driven Concept (19:16) Aligning Mission, Culture, and Outcomes (20:51) The Power of Mission and Vision in Business (25:41) The Why Behind Business Success (29:24) The Entrepreneurial Hierarchy of Needs (35:19) Applying Military Clarity to Business Operations (37:31) The Importance of Clear Roles and Responsibilities (41:37) Closing Remarks and Contact Information Quotables "Leadership isn't a title, it's a person you become." "Sometimes the loudest voice in the room isn't the smartest voice in the room." "Mission dictates culture." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) Five, four, three, two, one. All right. Welcome everybody to the DoorGro show. I'm Jason Hull, the founder and CEO of DoorGro, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we've brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so I have an awesome guest today. I'm hanging out here with Sean Patton. Welcome, Sean. I'm going to brag about you a little bit. Thanks for being here. Sean Patton (00:53) Yeah, alright, you go for it. Thanks for having me, man. Jason Hull (00:54) All right. All right. So Sean is a former U.S. Army Special Forces Commander, Meta Performance Executive Coach at Novus Global and a leadership keynote speaker. Sean helps leaders accomplish seemingly impossible and thrilling visions through transformation. This is your bio. As a former U.S. Army Special Forces Commander, Sean brings a rare combination of battlefield tested leadership, real world business ownership. and success back to human performance principles to every stage and coaching session. His work is grounded in one belief, leadership isn't a title, it's a person you become. As an ICF certified executive coach, host of the No Limit Leadership Podcast and author of A Warrior's Mindset, The Six Keys to Greatness. Awesome. Sean, so glad to have you here. Welcome to the show. Sean Patton (01:48) Thanks, man. I'm excited to be here. Jason Hull (01:50) Cool. So Sean, for those listening, I'd love for them to get a little bit of background on you. I gave a little bio, but tell them a little bit about how did you get into entrepreneurism? When did you wake up and go, hey, you know what? I'm an entrepreneur. Sean Patton (02:04) Well, it took a little bit. was maybe a little late to the game. I originally went from a small town in Kansas. I went to the United States Military Academy at West Point, graduated and then spent 10 years as an active duty officer in the army. So I was an infantry officer and then a special forces officer in the special forces group commanding two different Green Beret attachments. So it was a busy time. I feel like I crammed a lifetime of leadership lessons into those 14 years, right? Like West Point is most intense leadership training that our nation has. And then, you know, was a rifle platoon leader and sniper platoon leader in Iraq. Then I was an Afghanistan with my team. So I was doing really difficult things and complex things with elite performing teams. And, you know, despite all of that and 22 months in combat and 30 months to point overseas, I was never really the gun guy or the gear guy. Uh, it was all, it always about the people and the problems that we were solving. And so in 2015, a little before that, I decided that I was going to get out of the military in transition. And I just had this entrepreneurship itch that I wanted to scratch. Plus, you know, I want to check out with this freedom thing that I had been hearing about all these years was all about. And so I decided to try it and. Jason Hull (03:04) Yeah. Yeah. Sean Patton (03:31) It was a rocky start. I had a lot of, I think I had some strengths coming out of the military and those experiences, but also some real gaps. And one of them was a, I think my risk tolerance was so high from things I had been doing. then also Jason Hull (03:33) Yeah. Yeah. Sean Patton (03:59) The answer in the military so often, at least in the units I was in was when things got hard, right? When the, when the darkness came, when it seemed like the weight was unmanageable, the answer was just go harder. Like, you know, like the mission is going to end, you're going to redeploy, like you, know, the sun's going to come up, just keep going, keep going, keep going. And what I didn't appreciate was when you get into the entrepreneurship space is that in the military, even in those units, there was this like, Jason Hull (04:11) Okay, yeah. Yeah. Sean Patton (04:28) mechanism around us almost protecting us. Like they had honed us into this machine that could push ourselves to these extreme limits. But they told us when it was time to turn it off and when it was time to refit and when it was time to recover. And then I got in entrepreneur space and when things got difficult and you know, I made some really bad financial decisions which we can get into and all of that. I found myself with all of that weight with the only answer I had was just go harder. Jason Hull (04:52) Yeah. Yeah. Sean Patton (04:59) And so three years later, I was in the hospital ⁓ and I had stress hives and my appendix almost burst and all these health issues and going through my first bankruptcy or my only bankruptcy, but bankruptcy after three years. And so it was a rough start to the whole thing. I had to learn a lot of lessons about myself in that. Jason Hull (05:07) Wow. Yeah, yeah. And I think, you know, early stage entrepreneurism, there's some similar patterns I've noticed because, you know, I've talked to thousands of entrepreneurs. I've gone through this sort of journey. in the beginning, yeah, we do a lot of stupid stuff. Like we make mistakes and that's part of learning. You know, we believe weird things like I just like your first hire should be a clone of yourself. If I could just clone myself, I call it the clone myth. Like we believe like You know, we think we can do everything ourselves. it'd be cheaper if I just figure out how to do it myself. If I just read the right book, watch the right YouTube video. And so we do dumb stuff like we don't get support. We don't get help. We don't get mentors. like it. had to things had to get really hard before I started getting mentors, getting help, getting coaches, getting support. And I had to be humble, you know, before I was willing to do that. And. And yeah, and ...

When trying to grow your property management business, have you ever thought to yourself, "Man, it would be great if I just had more leads?" In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss the Leads Myth and how "just having more leads" will not actually help you grow your business. We talk about the importance of exposing yourself to something unique and different to escape your current rut of thinking. You'll Learn (00:00) Exploring Meow Wolf: An Immersive Experience (02:34) The Importance of Thinking Differently (05:36) Discovery and Exploration in Business (08:18) Unlocking Hidden Opportunities (09:59) The Joy of Problem-Solving in Business Quotables "Sometimes we just need to put ourselves in an environment in which we're going to be exposed to something unique, different, in order to get us out of our current rut of our current level of thinking." "Our current level of thinking is what's causing us to stay stuck or to stay trapped." "Business should be a problem that we enjoy working on, because I think that's the secret to happiness is to have a problem that's fun." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason & Sarah Hull (00:00) All right, welcome everybody to the DoorGrow show. So we're going to skip all the lengthy intro, just know DoorGrow is awesome and you should be working with us and we've helped hundreds of property managers grow their business. So we're going to do a quick episode today. So Sarah and I just got back from Las Vegas and one of the cool things we got to do, got to do a lot of cool things over there, go see some shows. But one of the cool things we went and did is Meow Wolf. So what is Meow Wolf? God only knows. I don't know how to explain this at all. It's a combination of like a museum, an art gallery installation, I don't know, an art exhibit maybe. ⁓ Sort of like an escape room. of. It's not like you're locked in there. you're out puzzles and Yeah, there's like puzzles along the way to figure out. And also there's a story. Yeah. So it's not, you you go through like an art exhibit and you just look at things. This is interactive, this is immersive. You are meant to touch things and interact with them. ⁓ And there's a whole story that you're trying to figure out and solve the mystery if you want to. If you don't want to do that part, then you don't have to do it. You can just walk through and go, wow, that's cool looking. So it's that. So Meow Wolf is- How would you explain it? I don't, I don't know. That's pretty good. That's why you make me explain it? Yeah. Okay. I just like watching you struggle. don't know. that's okay. That was on camera, ladies and gentlemen. Recorded. right. So- my evidence. No, she actually described it really well. So Meow Wolf, ⁓ I think they have like maybe five locations that like we've been to. This was our third one that we went This is our third. And each one is designed on the surface like something normal that we're used to, right? Like the one in Vegas is designed as a grocery store. Another one was a radio station and another one was a house, like a family's home. But as you dig into it, you can like open up things you didn't think you should be able to open that become better doors into secret areas. It gets really weird once you get past the surface level. and things get even stranger. And it's just, it's really kind of a magical place where you really get to focus on discovery and exploration. And it really gets you to think differently. And so we're like, what should we talk about on today's podcast? I was like, let's talk about Meow Wolf and how important it is to think differently or to expose ourselves to something new or different from what we've been doing. Cause this is what we do with our coaching clients. A lot of our stuff is very contrary to what they've been told or what they've been taught or ⁓ what they think they should be doing. And so we focus and get into, you know, different ideas, different ideas of how to do pricing from what everybody else is doing, different ideas of how to do growth and build these growth engines than everybody else is doing. And sometimes we just need to put ourselves in an environment in which we're going to be exposed to something unique, different. in order to get us out of our current rut of our current level of thinking. Because our current level of thinking is what's causing us to stay stuck or to stay trapped. And this is why I value a lot getting coaches, getting mentors, joining masterminds, joining programs, because it exposes us to new ideas and new things and gets us to think differently. And it challenges our current thinking, allows others to challenge our current thinking. And they can see things that we can't see because we're too close to the fire sometimes to see it. And I can tell you how many times I've had one of my coaches give me some advice or point out something should have been super obvious to me. And I thought that's exactly what I would have told the client to do. And I'm just like, just kind of kicking myself. And but it's good medicine and it's really helpful. like, yeah, that makes sense. Let's do that. So, um, yeah, we'll feel like you might open up the refrigerator in the house and find out it is actually a hallway that leads into a whole different area. Um, if you're in the grocery store, you might open up one of the, the refrigerator freezer door sections and the whole thing opens, including what you see in the glass door. And then you can walk into a whole different area. And so, It's just, there's multiple floors in each of the ones we've been in. there's like stairways and elevators and it's just pretty wild. And the deeper you get into it, the weirder it all gets. And it gets really, really weird. And so it's totally outside of your current normal reality. In fact, that's kind of the idea between all the three we've been to is you're kind of stepping into, there's always this theme of alternate realities. and multiple realities and sometimes weird alternate life forms and non-human creatures and things are just really strange. it's really fun to get into because you don't know what to expect. so what I thought is brilliant is it puts you into a state that we usually only experience as children, which is this state of discovery and this joy of exploration and of discovery. And I feel like that's where we should be as business owners, but business gets hard. and we learn through pain and we have a lot of trauma as business owners. And so we start avoiding, we start avoiding like new things and discovery and getting excited about making changes. And this is something I think we've been really good at at DoorGrow is bringing this newness, almost like they're starting their business fresh with a new lens and a new set of, you know, ideas to... look at their business and it's like starting a business, which is over again, which is the exciting part. And so that's my challenge to everybody listening is make sure to expose yourself to new ideas. It doesn't have to be us. It doesn't have to be door grow. I think we're the best in the industry at doing this. We're very different, very unique, ⁓ but get something, get something ⁓ that's going to inject some new ideas and some new life into what you're doing. So yeah, so that was my that was kind of my thought or take on it. I think one of the cool things about Meow Wolf is as you're kind of walking through it, there's these seemingly normal items or objects that don't function as you would think they would. They're actually a portal or a secret door or there's more to it than you would think. For example, the first one we went to in the house, you're walking through and you see the laundry room. And there's normal items that would be in a laundry room, like a washer and a dryer. And I think they had a sink and some detergent and things like that. And if you didn't ever stop to look or really stop to explore, you would have looked at it for surface value and went, OK, washer and dryer. Yeah, cool. Laundry room, whatever. Let's move on to the next thing because I don't know why we're supposed to be in here. if you actually stopped to explore it and you opened the washer and the dryer, they were both actually this way, it was one was a slide and one was like this tunnel that you had to like crawl through. You remember like when McDonald's used to be fun as a kid and you'd have all the like nets and the tubes and slides and all, it's that. It's not that extensive, but so one was a slide and one was like this tunnel that you crawl through and then it takes you to a whole. different area and a whole different room and that's kind of their alternate universe is back through that way and that's one of the many ways that you can reach that alternate. But if you don't actually stop to explore it ...