Property Management Growth with DoorGrow

DGS 340: Breaking the Cycle of Suck in Property Management

Recently, one of our clients, Derek Morton, shared an incredible story from a networking event where he transformed his booth into a blackjack table to illustrate that property owners shouldn't "gamble" with their rentals. When a prospect tried to pressure Derek into matching a competitor's price by a mere half-percent, Derek firmly refused, explaining that he refuses to build a portfolio around owners willing to jump ship over such tiny margins.12 In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss the vital importance of being selective about who you serve and why taking on "bad" owners creates a "cycle of suck" that destroys profitability and personal happiness. Jason and Sarah explore the foundational mistake of targeting everyone, explaining that identifying exactly who you want to serve is the first step in building a business. They apply the "Pumpkin Plan" principle of clearing rot from a business to prevent bad clients from spreading negativity throughout an entire operation.345 The discussion also highlights how poor client filtering leads to a "cycle of suck" featuring bad properties, bad tenants, and bad reviews, which ultimately traps owners in a "race to the bottom" on price. By being picky, business owners can significantly lower operational costs and achieve elite profit margins, sometimes reaching 60% to 90%. Finally, the hosts introduce a three-day initiative designed to help entrepreneurs diagnose why their growth has stalled and how to pivot toward attracting "good" clients rather than just "any" clients. You'll Learn [01:08] - The Blackjack Table Lesson: A story about a client using a blackjack-themed booth to teach owners not to "gamble" with rentals and why he refuses price-shoppers. [05:50] - The Pumpkin Plan & The Cycle of Suck: Applying Mike Michalowicz's "Pumpkin Plan" to clear out "rot" and avoid the downward spiral of bad properties and tenants. [07:46] - Maximizing Profit Margins through Selectivity: How being picky lowers operational costs and enables elite profit margins between 50% and 90%.4 08:30 - Diagnosing Stagnant Growth: Introducing a new three-day team-led initiative to help stalled businesses identify why they are stuck and create a fix. [11:34] - Avoiding the "Property Management" Product Trap: Why selling "property management" is the wrong approach and the importance of a unique offer for your target audience. Quotables "If we took on every owner and if we took on the wrong owners, we would no longer be happy, and we would no longer love what we do. And this would become a real pain in the ass." "If you target everyone, you are guaranteed to be miserable in your own business." "You can only have a ridiculously good margin in your business if you're picky about your clients." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) Alright, five, four, three, two, Alright. What was that? Something broke. Five, four, three, two, one. Hans goes, smash. All right, Hans, out of here. We have a dog in, two dogs in here. All right, we're going to try that over again. Five, four, three, two, one. All right, I'm Jason Hull, the founder and CEO of DoorGrow. This is Sarah Hull, the COO of DoorGrow, co-owner. And we're the world's leading and most comprehensive coaching and consulting firm for long-term residential. property management entrepreneurs on the planet. We're the best on the planet. So for over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to build the industry, transform it. There's a dog walking around on my feet right now. Change perception, expand the market, and help the best property management. entrepreneurs when now let's get into the show. is awesome. I love when she brings the dogs in right before the show. He's like running into stuff like cables are falling down. I don't even know what I I'm gonna have to find what he did and try to fix it. I don't even know. Good times. All right. So what are we chatting about today? Sarah? I was going to share some good news that one of our clients was messaging back and forth with me on the weekend. Derek Morton, he's out in Utah and he was at an event over this weekend and it was a really cool event. I wish I could have been there, but he, like everybody gets their booth, right? You get your booth and you have your setup and everybody hopefully comes over and you get some leads. That's not how Derek does things. at all. So Derek gets a booth and turns it into, I think it was Blackjack. And there, I mean, he had the the dice and the table set up and he got a, ⁓ a, a card dealer and he had the chips, but the chips were like customized with his brand name. And the whole thing looks amazing. It was, it was really awesome. And the theme was, don't gamble with your rentals. Right? So obviously... Very cute, very clever. Yeah. One of the way more interesting booths at an event. Yeah. Come play blackjack. Now, it's not gambling. That's not legal, but they did have blackjack, so you can come play hand, but it wasn't gambling. And there was a lot of interest at the booth. There was a lot of excitement at the booth, which is great. And there was a property owner that was at their booth, Derek was there, and the guy was saying, yeah, you know, I've got five units and I work with this other property manager now. Derek said, yeah, that's great. It's awesome. Like, how are things going? And he's like, yeah, things are going well. Like, I like the property manager. That's great. And I guess he was expecting to be sold too, because then he was kind of like, and so, you know, what would you do for me then? And Derek said, well, Like, you know, this is kind of what we do. This is what we offer. And the guy was like, all right, well, how much do you charge? And he, you know, was telling him, hey, you know, we've got some plans you can kind of choose from. And the guy said, well, you know, my current property manager, they charge, I think it was like 7%, whatever it was, who knows. Let's call it 10 % because that's really common in the industry. So, all right, well, my property manager charges 10%. And essentially it was, you know, what are you going to do for me? And. Derek goes, yeah, this is where we sit. And the guy goes, you're not going to try to beat it. He's like, no, no, we're not. He goes, let me ask you something. If you're at 10 % right now, if we charged, if we did like 9 and 1 percent, would you switch over to us? And the guy said, yeah, yeah, I would do that. I switch over. And he goes, for 9 and 1 half percent, yeah, I'll switch over. Yeah. And Derek said, yeah, and that's exactly the type of owner that we don't take on. Okay. The guy was flabbergasted, not expecting that at all. He said, well, you know, listen, with all due respect, you know, I just met you. We're having a conversation. You're at my booth. You know, you're playing some blackjack. That's great. If you're ready and willing to dump the property manager that you work with over half of a percentage, which ends up being like five bucks in a 20 minute conversation, then where is that going to lead me? So pretty much anyone that undercuts that price, you're just going to jump ship. didn't even try to do anything and you're already ready to jump ship over half of a percent. He said, yeah, we don't take on owners like that. That's not when we build our portfolio around. And that was such a cool message for me to get. I love that. ⁓ And I was really excited that that's just Derek. A lot of people would be like, well, you we don't really do that. Derek is like, yeah, that's exactly the type of owner that we don't take on. He's so, he's not like, doesn't, yeah, he doesn't, he pull punches at all, which is great. That's why we like him. But really, he said to me, you know, one of the things that we've done really well, and they're a sizable company. And he said, but we, we're happy. We love what we do. And really that's a testament to the owners that we work with. And if we took on every owner, and if we took on the wrong owners, we would no longer be happy and we would no longer love what we do. And this would become a real pain in the ass. And that's just not what I'm looking for. Because I love what we do. And part of that is being able to say no to the people who aren't a fit. Yeah, I love it. I mean, before you start a business, the very first thing you need to figure out is who do I actually want to work Who do I want to serve? That's the foundation of the business and a lot of times people are like everyone. And if you target everyone you are guaranteed to be miserable in your own business. That means you're not going to filter out anyone. You're going to just let everybody in. Really good book on the subject is The Pumpkin Plan by Mike McCallewitz and he talks about this principle. He's been on my podcast twice. Our podcas...

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DGS 339: Why the Right Room Changes Everything

3w ago00:16:43Tap to summarize

Today, Jason and Sarah Hull attended a high-level mastermind in Boise, Idaho, where they were surrounded by top entrepreneurs, learning firsthand how proximity to the right people can completely shift your mindset and business trajectory. In this episode of the #DoorGrowShow, property management growth experts Jason Hull and Sarah Hull discuss the power of in-person masterminds, why one insight from the right room can change everything, and how stepping out of your environment is essential for real transformation and business growth. You'll Learn [00:01] Introduction and Purpose of the Episode [03:10] Inside the Boise Mastermind Experience [06:00] Why the Right Room Changes Everything [10:20] The Power of In-Person Transformation [20:30] The Problem With Growing Behind a Screen [32:20] Thinking Bigger and Expanding Vision [44:10] Invitation to Join the DoorGrow Mastermind Quotables "You don't need that much, you need one thing from the right person, and that is really enough to pay for the whole year of the program, which is incredible." " "Transformation comes by getting you in person and changing the business owner." "If you don't change your environment, that's the challenge is you if you if you're always in your office, you're always behind a screen, you're always on your phone, whatever, that environment is the environment you're already in, you have to change the environment in order to change the person." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) Five, four, three, two, one. All right, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. Okay, so in today's episode, we are gonna be chatting about what, Sarah? We just went to... weird place to go, but we voluntarily went to Boise, Idaho. What? Boise is a cool place. Boise is a cool place. It's but chilly temperature wise. Okay. Affirmative. It's better than... I'm not going to start ripping on places. This is not a good precedent to set. All of your places, if you're listening, are awesome, including... I think Boise is super cool. It's a beautiful area. Beautiful area. Okay, Sarah is not a fan of Boise apparently, but I like Boise. So my two favorite places that I was thinking of living were Boise and Austin, and we ended up in Boise. We did not end up in Boise. mean, we ended up in Austin. That's what I meant. We ended up in Austin. All right, can we move forward? so we went to an event in Boise. Russell Brunson. Cool, Russell Brunson's headquarters is in Boise. So we went there and we are part of his inner circle, which is a $50,000 a year mastermind. And we're always trying to learn from the best. think he is probably the most savvy internet marketer on the face of the earth right now, or at least one of the top. And he's quite brilliant. And he's just a really good human and he attracts really, really cool entrepreneur, entrepreneurial people, like the people that he curates. So the people in the mastermind make it way cooler. Like as one of the ladies said when we were there, she's like, I thought Russell's cool, but you're all cooler. yeah. She said, I joined for Russell. I She said, I only joined for Russell, but you know what? You guys are like so awesome. Like you guys make this way better than I even thought. And she said, don't tell Russell I said that. But I'm kind of here for you guys now. Yeah. All right. Cool, so, and we got to hang out and they split us up into rooms and they put kind of a, I don't know, like a leader or a coach over each room. And we had Annie Grace who had been in a previous mastermind with me with Alex Sharpen. And she wrote a really awesome book called This Naked Mind, built this empire helping people get free from the addiction of alcohol and doing something very different than what's typically done that's been very, very effective. And she's been very close to Russell and learned a lot of really cool stuff and she scaled her business very large. And so it was great to have her leading the room. So first we had this badass, Annie Grace leading the room. And then in our room, we also had Myron Golden, which if any of you have ever followed any of his stuff, like this guy helps people, tenets their businesses just by helping them shift their money mindset, help them shift their thing about fees and stuff. He doesn't target property management business owners. We haven't even paid money to Myron yet, but we got to hang out in the room with him and he does some extremely high ticket coaching. And so it was really cool to have him in the room, give feedback. And we also, who else do we have in the room? Dr. Benjamin Hardy. Awesome guy, right? Yeah. So Ben Hardy. So if you ever heard of the book 10 X is easier than two X or who not how, or all these, he's written a lot of books. Science of scaling his latest one really awesome time as a tool He was in the room giving hanging out with us as well. We were hanging out with Richmond din he is and runs an eight figure coaching bit or business to helping people with tiny challenges and like there's just there was so many there's another guy that has a VA company I think he said he told me he's doing 50 million a year. So we were hanging out in the room with cool people and we got to present and share and then we got to get feedback from others, which was really awesome. So it was just really cool. So what do we want to tell them about this? So one of the things that we have known for a really long time is being in rooms like that is just so powerful and it's really it's invaluable. Yeah. Because one little thing that you can take away, just one, you don't need a list, you don't need, you know, notebooks. You don't need all this. Oh, I know what to do and I've got 15 things That I'm gonna do this week and then after that I've got the next 98 on my list like that's probably too much You don't need that much you need one thing from the right person and that is really enough to pay for the whole year of Program which is incredible. Yeah It's connected us with such amazing incredible growth minded very outward focused People who are looking to change the world and have an impact and do amazing things. They're not you know, just in it because They want to be they're not just in it because they go, you know, I guess I can make some money Yeah, like they're they're looking to really have an impact and make it tremendous change in this world and being connected with people like that at events like this is so incredible and every single time that we go to one of these events I never know what we're going to get out of it before we go. I just know that it's going to be amazing. So I don't go into it Looking for a specific thing. I don't go into it thinking okay I need to figure out how to do this or I need this answer or I need to do this thing or talk to this person or get this you know answer to this question or you know this Strategy that I'm looking for I never go into it with anything most of the events that we've gone to We go into it Sometimes not even feeling like we need anything Yeah, lot of times we just go And we go, I don't really think I need anything. think we're pretty solid. Let's just be in the room. And even when you go into it with that mindset, man, you still get stuck. You still, you still, go, man, I didn't even know that I needed that. And I'm so glad that we were there. I'm so glad that we got it. And sometimes it's just being around people who think the same way that you do or think even bigger. than you do because if you think, hey, you know, I've made it, right? Like we all have that moment in life where we go, I'm like, made it, I'm good, I make this much, I can take care of my family, I can, you know, do the things that I want and have the things that I want and, you know, have this lifestyle that maybe is even better than you had ever imagined. And sometimes we go, okay, I've arrived, I'm here, I've made it. And then you get into a room like that and you go, wow, there's so much more. There's so much more that I can do and there's so much more that I can give and there's so much more that I can be. Yes. Amazing. So good. Yeah. So I've been in a lot of different masterminds. and I together have been in several and yeah, being around the right people is what it takes to level up. Your business is the sum of the five entrepreneurs or business owners that you spend the most time with b...

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DGS 338: Creative Finance Secrets for Property Managers

4w ago00:26:51Tap to summarize

Today, Jason sat down with Caleb Christopher to break down how creative finance is actually being used in today's real estate market, especially for property managers looking to grow beyond traditional deals. In this episode of the #DoorGrowShow, property management growth expert Jason Hull and Caleb Christopher discuss strategies like subject-to deals, the due on sale clause, wraparound mortgages, and other creative transaction structures, along with how property managers can use these tools to acquire more doors, help investors expand their portfolios, and even build their own. You'll Learn [00:09] Introduction to Creative Finance in Real Estate [01:01] Caleb Christopher's Entrepreneurial Journey [04:39] Understanding Subject To Deals [10:10] Opportunities for Property Management Business Owners [11:45] Navigating Legal Counsel in Creative Finance [14:17] Understanding Wraparound Mortgages [19:45] Creative Financing Structures [22:27] The Role of Creative Transaction Consulting [27:06] Building Relationships in Property Management Quotables "If you have a business and you don't know what to do with those opportunities, other people do, and you can get paid a referral fee." "The due on sale clause is always going to be a stone hanging over your head. You can't get rid of it." "Your low-interest mortgage is an asset I'm willing to buy." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) Five, four, three, two, one. All right, welcome everybody. I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so in today's episode, I'm hanging out here with Caleb Christopher. Welcome, Caleb. And we're gonna be chatting about creative finance and what it really looks like in today's real estate market. And Caleb's gonna share practical insights from his time in the industry, breaking down strategies like Sub 2, Subject 2 Deals. Caleb Christopher (00:46) All right, thank you. Jason Hull (01:01) the due on sale clause, wrap around mortgages and other creative transaction structures to give a helpful real world perspective for anyone looking to get started in creative finance. for property managers, know creative finance is how you help your investors get into more units and they all want to manage more units. So cool. Welcome Caleb. Caleb Christopher (01:24) Thank you. I live creative finance, so ask in any direction. Jason Hull (01:26) So, yeah, it's your thing. Yeah, yeah, you live it. It's your middle name, right? Yeah. So Caleb was showing me he has paint on his arm from right, like, I don't know where he, yeah, he's been doing some stuff. He's like legit into the work. He's got rental properties. So he's down in the, in the paint. So Caleb, give us a little bit of background on yourself. Caleb Christopher (01:32) Yeah. Yeah. I've got rental properties. Jason Hull (01:51) at kind of your, how did you get into doing what you're doing now? What's sort of your entrepreneurial journey for the entrepreneurs listening? Caleb Christopher (01:58) Yeah, so entrepreneurship has gone way back for me. What, I'm 38 now? I'm almost 39. 39 feels a lot closer to 40 than 38, by the way. ⁓ As an entrepreneur, I'm like, wait, that's like one of those. Anyway, so. Jason Hull (02:06) Yeah, yeah. It's a milestone, yeah. I'm a decade older than you. was born in 77. So I'm feeling even older now. Keep going. Caleb Christopher (02:18) Okay. You look fantastic. So entrepreneurship in fifth grade, I found these mechanical pencils that would come apart in the middle and they were different colors. And I bought them in bulk at Costco and resold them to my classmates in whatever color combinations they want. Mates started making money. I was like, this is kind of cool. And I like customizing stuff. So that was cool. And then a bunch of little stuff like that. And it ended up where I ran a paintball field out of my parents' house in the woods. I liked working. like work as my hobby. Jason Hull (02:23) Thank Yeah. Okay. Yes. Caleb Christopher (02:48) but also paintball. I've got a 12 year old, we're building a paintball course in my, at my house now, cause he's just starting to get into it. So, but I did that and I bought rental gear and I funded my paintball journeys by having other people rent from me. And so that was that. And then I got into IT and cybersecurity consulting. So entrepreneurship has been a thing where I'm just always adding value, always had a second job, some, some other gig where I like to help do creative problem solving. Jason Hull (02:48) Yeah, fun. Yeah, good time. Nice. Yeah. Caleb Christopher (03:15) And then I discovered real estate when I couldn't sell my house. The one I'm in right now was right next door to family, which was great, but I couldn't sell the one I was in. And so I had to rent it out and I became an accidental landlord and refinanced the property. And then I read Rich Dad Poor Dad and I was like, thank God I have a rental property. And that was the beginning of the real estate journey. Jason Hull (03:27) Yeah. Right, right. And everybody, you have to read Rich Dad Poor Dad. I think it's a requirement. And then you want to get out of the rat race and yeah, yeah. We would play. Caleb Christopher (03:41) Yeah. Yeah. Start building wealth. Just treat, treat houses like a retirement account. Slow building. Even if you don't do anything else, if you get a few rentals, you're in a pretty good shape. Jason Hull (03:56) Yeah. Have you seen Robert Kiyosaki's game, the board game? Yeah, probably. Maybe it does all the math for you. ⁓ yeah. We did it the hard way and I would just make my wife do the math. I'm like, go ahead, Sarah. You do this. She's like, she likes it. She thinks that part's fun. Yeah. Right. That's why she's the COO and not me. Caleb Christopher (03:59) Yeah. It's easier to play online than it is the board game. It does. Then you don't have all the little cards handing back and forth. So yeah, I highly recommend just running a private game on a computer. Okay, what a blessing. Jason Hull (04:25) All right, so cool. Well, let's get into this. Let's get in this topic. So tell us about the first thing mentioned in the intro was like the subject two deals, like this strategy. Caleb Christopher (04:39) Yes, so sub 2 is when you take a property subject to something else. It could be a federal IRS lien. It could be the person's mortgage. It's always, by the way, everybody does sub 2 deals and they just haven't thought of it this way. When a utility company comes to dig up a chunk of your yard and you can't say something about it, that's because you bought it subject to easements, rights of way, etc. So... Jason Hull (04:52) Okay. Yeah, easements. Caleb Christopher (05:04) There are external things that can act upon you or your property because you bought the property subject to them. What we do in subject to deals is we add the loan to the list of things taken subject to. So if the mortgage company notices that you sold a house to me without paying off the mortgage, right? The deed transfers to me and I'm making your payments now. That's a sub two. ⁓ if they notice and if they care, they can accelerate that loan because of the due on sale clause. So kind of two birds with one stone with this description. It exists in every. Jason Hull (05:24) Yeah. Yeah, doesn't that void most loans or? Caleb Christopher (05:34) loan I've ever seen. Maybe no...

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DGS 337: Property Management: A Teen Entrepreneur Head Start

Apr 2200:20:28Tap to summarize

Jason sat down with young entrepreneur Malcolm Keith to explore how teens can develop leadership, confidence, and entrepreneurial thinking much earlier in life, long before most people ever consider that path. In this episode of the #DoorGrowShow, property management growth expert Jason Hull and teen entrepreneur Malcolm Keith discuss how environment shapes mindset, why exposure matters more than pressure, and how parents can give their teenagers a powerful head start by surrounding them with the right opportunities and conversations. You'll Learn (00:00) Why Every Entrepreneur Wishes They Could Start Earlier (00:45) Malcolm Keith's Early Exposure to Entrepreneurship (02:00) How Environment Shapes an Entrepreneurial Mindset (03:50) Discovering the Power of Being in the Right Rooms (05:00) The Isolation of Young Entrepreneurs (and How He Solved It) (06:10) Building Teen Mastermind: From Idea to Community (07:30) Taking a Shot: Trying to Get on Funnel Hacking Live Stage (09:00) Turning Community Into Real-World Experiences (Live Events) (12:30) Designing Events for Growth: Community, Action, and Fun (18:30) Advice for Parents: How to Raise Entrepreneurial Thinkers Quotables "It wasn't my parents who were directly telling me like, you need to be a business owner. This is how being an entrepreneur works. It was the people on stage that were selling me on the idea of entrepreneurship." "If you don't ask, the answer is always no." "I never knew it become this big and we'd be doing live events. I just created it because I wanted a friend group." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) All right, five, four, three, two, one. Welcome everybody. I'm Jason Hull, the owner and founder of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we've brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. Now let's get into the show. All right. So today this show is going to be all about giving your teenager the headstart that you wish you had as an entrepreneur. Don't you wish you could just go back and like help yourself out. So I'm hanging out here today with Malcolm. Malcolm, welcome. Welcome, Keith. Malcolm Keith (00:56) Hey, thank you. Jason Hull (00:59) welcome to the show. So I'll give you a little bit of background on Malcolm. At just 17, Malcolm launched Teen Mastermind, a growing community of more than 60 teens dedicated to leadership, entrepreneurship, and building a meaningful legacy. Now 19, Malcolm has taken that vision even further by bringing the movement into the real world with Teen Mastermind Live, a three-day immersive leadership experience designed for both teens and their parents. In a time when most conversations about young people revolve around screen addiction and disconnection and lack of direction, Malcolm represents a powerful counter narrative. As a young leader himself, he's helping teens step into confidence, develop entrepreneurial thinking and strengthen family relationships around shared purpose and growth. So Malcolm, welcome to the DoorGrow show. Malcolm Keith (01:53) Awesome. Thank you so much. I'm excited to be here. Jason Hull (01:56) Cool, cool. So now tell people a little bit, how did you get started doing this and how did you kind of start your little entrepreneurial journey yourself? Malcolm Keith (02:09) Yeah, so my parents got married and opened their dojo the same year. And so I've been in the entrepreneurial world my entire life, about as long as I've been on the mats doing jujitsu. And so those two go very hand in hand in my journey. ⁓ And so I think when I was when I was nine years old is when my parents, they've been going to a mastermind for ⁓ martial arts school owners. And so they've been like, you Jason Hull (02:17) Thank Malcolm Keith (02:38) One parent would go while the other parent would stay home and take care of me and my little sister. But one day they were like, why are we continuing to do this? We, we homeschool and we have the ability to just take the whole family together and it kind of sucks when the family is split apart. So why don't we just, so they made a commitment to always take the whole family on every trip, on every business trip. And so we got to sit in the meeting rooms. and learn from these entrepreneurs. At first we were like little kids just playing with our toys quietly in the corner, reading a book quietly. But ⁓ as a little kid, you're a little information sponge. And so eventually we actually started listening and taking notes. And then I think it was probably when we went to some of Russell's events, like Funnel Hacking Live and Unlock the Secrets was when I was like, this entrepreneur stuff is super cool. And it wasn't my parents who were directly telling me like, you need to be a business owner. This is how being an entrepreneur works. It was the people on stage that, so my parents put me in these rooms where there were people on stage and they were the ones that were selling me on the idea of entrepreneurship. And so that's how, that's kind of how I got into this whole world. Jason Hull (03:56) You had entrepreneurial parents and they put you in some amazing opportunities and rooms to be exposed to think differently. And man, that's like the best homeschool education ever, right? It's a real education that actually leads you making money instead of just being a really good employee somewhere maybe. cool. And your parents are doing, have the martial arts school and doing the martial arts thing. And do you do martial arts? ⁓ Malcolm Keith (04:08) yeah. Yeah, I've been doing it since I I learned how to walk and talk on the mats. So I've been, yeah, whole life. Jason Hull (04:26) Yeah, okay. So right. I mean, don't let the glasses fool you. This guy could probably kick your butt. So, all right. So very cool. So Malcolm, and you've been doing this mastermind, you've got this event coming up. So tell people about like, why did you decide to start this and get this thing going? Malcolm Keith (04:47) Yeah, so I've been going to these, like, there's been, we've been going to Russell's events for a while and I would sometimes meet a couple of the teens there. ⁓ There'd be occasionally a few teens, but we would never stay connected. And ⁓ as I was homeschooled, we were part of kind of a co-op. And so I still had like classmates that I would meet with every week and it was great. But every time I'd come back home from these events, I'd come back to class and talk with my classmates there. And they just didn't understand it, this whole world of entrepreneurship and being a business owner and having a big vision and actually knowing that you can achieve it. so they didn't get exposed to that world ⁓ the same way that I did. And so ⁓ that felt a bit isolating. ⁓ Jason Hull (05:32) Yeah. Yeah, yeah. Malcolm Keith (05:44) It was at like, I think it was Unlock the Secrets that I saw that, there are actually other teens that ⁓ are not only interested, but doing business already. But then I kept going to those events and we would never stay connected. ⁓ And so eventually it was ⁓ Unlock the Secrets in Paradise in 2024. And I realized, and I made the decision like, okay, this time is going to be different. Jason Hull (06:01) Yeah. Malcolm Keith (06:13) I'm going to make a Discord server and invite all the teams that I meet there. And we're just going to make a commitment to stay connected. Then we had, so I invited everybody there that I had met. We did our own little like in-person mastermind ⁓ during like one of the off sessions during the event, which is super fun. And then ⁓ one of us had the idea to start doing a call every week. So that's how that started happening. We could stay connected, keep each other updated on. what we're all doing with our businesses. And that's how that started. Eventually the idea came along to, ⁓ we had this idea to try to get on the FHL 10 stage. And it's crazy idea, like, cause only...

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DGS 336: A capital partner to enable your growth

Apr 1500:24:54Tap to summarize

In this episode, Jason sat down with Brian Seidensticker of Mount North Capital to unpack one of the biggest growth constraints property management business owners face: access to capital at the exact moment opportunity appears. In today's show of the #DoorGrowShow, property management growth expert Jason Hull and investor Brian Seidensticker discuss how strategic funding partnerships work, what makes an ideal market and operator, and how property managers can scale faster by combining capital, systems, and the right long-term investment mindset. You'll Learn (05:01) How Mount North Capital helps property management firms with funding: This is the heart of the episode: what they actually do and why it matters. (06:26) Partnership models for property managers and investors: Defines the structure of the opportunity, how both sides work together. (08:45) The win-win scenario for property managers and investors: The philosophy behind the model; why this isn't just financing, but alignment. (09:58) Ideal property management partners and market criteria: Who this is really for, and who it isn't. (11:19) Market selection and geographic focus for investments: Critical filter: where this strategy works in reality. (12:48) The importance of systems and scaling in property management: Without this, everything else breaks. This is the operational truth. (14:29) Overcoming growth ceilings with the right mindset and resources: The deeper constraint isn't capital, it's capability and mindset. (16:39) Evaluating deals in secondary and tertiary markets: Where the actual opportunity lives, beyond obvious markets. (19:17) Advice for property managers ready to grow: The moment where theory turns into direction. (21:46) Partnership requirements and collaboration with DoorGrow: The non-negotiables, this sets the bar for entry into the model. Quotables "The reality is most would never even if they knew what you were doing, most wouldn't even do it. Like most people don't implement. That's just reality in life." "The best scenario for property managers is to manage their own portfolio." "One of my requirements is we do want to scale on a significant level." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) Five, four, three, two, one. All right, I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we've brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management businesses, the business owners, and change their lives. want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. Now let's get into the show. So today's episode, our guest is Brian Seidensticker of Mount North Capital. We're going to talk about one of the biggest challenges property management entrepreneurs face having access to capital at the exact moment opportunity strikes. So If you've ever been presented with an incredible acquisition expansion opportunity or growth moment and you wish you had immediate access to funds to confidently move forward, we're going to unpack that today. And that's what we're going to chat about. So welcome to the show, Brian. Brian Seidensticker (01:18) Thanks Jason. Thanks for having me. Thanks having me back, right? Jason Hull (01:21) Yeah. Yes, it's good to have you. So cool. So let's get into let's get into this. So ⁓ let's give everybody a little bit of background first. And ⁓ what what you know, what do people need to know about Brian that have listened to this? This is the first episode first time. Brian Seidensticker (01:47) Well, think maybe a brief history of ⁓ how myself and we, which is ⁓ Mountain with Capital, came to be. I'm actually an engineer by trade and I'd say in a different life, Jason, I would be reaching out to you for help on how to figure out this business that I randomly went off and ⁓ created and then found myself eight years later going, man, this is outgrown my capabilities. What do I do? ⁓ I got a similar help in the form of a group that I joined called Entrepreneurs Organization. And it's been transforming, getting that help from somebody that knows how to take what you build to the next level. So. As part of that, really what we ended up doing is we went from a data software company that had reached a ceiling. We had a really unique data set and then we built a fund, is Mountain with Capital, around the ability or really the model of using that data and acquiring assets in certain markets where we felt with this analytics, we could buy properties that have really great discount, right? Using, you know, not only the platform, but then the style of auctions that we attend. But a key component of that was the partners that we worked with, right? And still work with today. And we were very successful in building partnerships with boots on the ground and folks that knew what to do with these properties. Because we, A, we had a great way of identifying and we had the capital available to acquire those assets, right? At the time, these are auctions that Jason Hull (03:28) . Brian Seidensticker (03:28) that required cash, right? And that's the hard part. And it worked out really well. We went from, you know, a million dollar, you know, proof of concept fund. Last month, we were about 58 million of assets under management. And so it's, it's been great, but it certainly has also uncovered other opportunities for us along the way. The typical partner that we work with is kind of a fix and flip strategy, right? But Jason Hull (03:47) Hmm. Yeah. Brian Seidensticker (03:55) we felt a lot of the opportunities that we were seeing is much more in the, I'll say fixed to buying rent, right? It was the long-term hold strategy where we had an excellent avenue of acquiring, right, and getting them there, right? But what we were looking for and lacked is really the property managers that we want to partner with in those areas. our I don't want to give away all of the special sauce or we can dive into the details, but that's really what's led us to where we're at today is we're kind of at this pivot point and we've built a couple relationships with great partners in a couple markets and now we're wanting to grow that, right, and find more partners in more markets. Jason Hull (04:40) Yeah, we want all the special sauce, Brian. Give it to us. I'm just kidding. So, I mean, the reality is most would never even if they knew what you were doing, most wouldn't even do it. Like most people don't implement. That's just reality in life. Right. Like a lot of people like what's how's door grow helping people grow? I'll tell you, I give away free videos that teach you like what we do. But until they join our program, they find it difficult or hard to figure stuff out on their own. They just they don't do it. So. So awesome. So Brian, obviously you believe in mentorship and coaching and you've gotten, you you have had resources that have helped you get to where you're at now. So let's get into the topic at hand. So let's unpack. How is Mountain North Capital helping property management business owners unlock strategic funding solutions that fuel growth, right? Like, how do we do this? Brian Seidensticker (05:37) Yeah, I think, you know, kind of thinking out loud here a little bit, right? But, you know, I'll, I'm a big fan of, you know, it sound cliche, like win-win, right? Is we're not sick. We're not a bank, right? It's like, Hey, I got a better rate than you do. And we're not in it, you know, purely for ourselves. And so everything we go into, we, we look at it as a partnership, right? But it also has to make sense for the folks that we're going to partner with. And so, you know, Really what we are looking for are, and the partnerships that we found to be very successful are scenarios where ⁓ if there's a property manager or I guess a property manager that will. maybe wants to get into the business, You know, an aspiring property manager, if you will. ⁓ And they have access to a, you know, either it's a deal or a market or a ⁓ portfolio, right? Where maybe they don't have the ability to take that down themselves, right? because I know full well, right? Why would you partner with somebody? you know, for the capital access, if you have the...

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DGS 335: Mission, Clarity, and Leadership Under Pressure

Apr 800:38:14Tap to summarize

When building a business, have you ever felt like working harder should be the answer, but the more you push, the more exhausted, misaligned, or stuck you become? In this episode of the #DoorGrowShow, Jason Hull sits down with Sean Patton, former U.S. Army Special Forces Commander, executive coach, and leadership speaker, to unpack what entrepreneurs can learn from military leadership, self-leadership, and mission-driven culture. They discuss the dangers of hustle without recovery, why so many business owners never learn to lead themselves, and how clarity of mission, roles, and outcomes can transform the way a team operates. Jason and Sean also explore why the military is far more collaborative than most people assume, how strong leaders facilitate input without losing ownership, and why mission dictates culture in both combat and business. Along the way, they dive into personal purpose, team alignment, trust in sales, and the mindset shifts required to build a business that creates both impact and freedom instead of burnout. You'll Learn (00:00) Introduction and Guest Background (01:15) Sean Patton's Military and Entrepreneurial Journey (04:16) Leadership in Difficult Situations: Military vs. Business (08:29) Dispelling Myths About Military Leadership (10:35) Collaborative Decision-Making in Special Forces (12:56) The Role of Extreme Ownership in Leadership (16:08) Culture as a Mission-Driven Concept (19:16) Aligning Mission, Culture, and Outcomes (20:51) The Power of Mission and Vision in Business (25:41) The Why Behind Business Success (29:24) The Entrepreneurial Hierarchy of Needs (35:19) Applying Military Clarity to Business Operations (37:31) The Importance of Clear Roles and Responsibilities (41:37) Closing Remarks and Contact Information Quotables "Leadership isn't a title, it's a person you become." "Sometimes the loudest voice in the room isn't the smartest voice in the room." "Mission dictates culture." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) Five, four, three, two, one. All right. Welcome everybody to the DoorGro show. I'm Jason Hull, the founder and CEO of DoorGro, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we've brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so I have an awesome guest today. I'm hanging out here with Sean Patton. Welcome, Sean. I'm going to brag about you a little bit. Thanks for being here. Sean Patton (00:53) Yeah, alright, you go for it. Thanks for having me, man. Jason Hull (00:54) All right. All right. So Sean is a former U.S. Army Special Forces Commander, Meta Performance Executive Coach at Novus Global and a leadership keynote speaker. Sean helps leaders accomplish seemingly impossible and thrilling visions through transformation. This is your bio. As a former U.S. Army Special Forces Commander, Sean brings a rare combination of battlefield tested leadership, real world business ownership. and success back to human performance principles to every stage and coaching session. His work is grounded in one belief, leadership isn't a title, it's a person you become. As an ICF certified executive coach, host of the No Limit Leadership Podcast and author of A Warrior's Mindset, The Six Keys to Greatness. Awesome. Sean, so glad to have you here. Welcome to the show. Sean Patton (01:48) Thanks, man. I'm excited to be here. Jason Hull (01:50) Cool. So Sean, for those listening, I'd love for them to get a little bit of background on you. I gave a little bio, but tell them a little bit about how did you get into entrepreneurism? When did you wake up and go, hey, you know what? I'm an entrepreneur. Sean Patton (02:04) Well, it took a little bit. was maybe a little late to the game. I originally went from a small town in Kansas. I went to the United States Military Academy at West Point, graduated and then spent 10 years as an active duty officer in the army. So I was an infantry officer and then a special forces officer in the special forces group commanding two different Green Beret attachments. So it was a busy time. I feel like I crammed a lifetime of leadership lessons into those 14 years, right? Like West Point is most intense leadership training that our nation has. And then, you know, was a rifle platoon leader and sniper platoon leader in Iraq. Then I was an Afghanistan with my team. So I was doing really difficult things and complex things with elite performing teams. And, you know, despite all of that and 22 months in combat and 30 months to point overseas, I was never really the gun guy or the gear guy. Uh, it was all, it always about the people and the problems that we were solving. And so in 2015, a little before that, I decided that I was going to get out of the military in transition. And I just had this entrepreneurship itch that I wanted to scratch. Plus, you know, I want to check out with this freedom thing that I had been hearing about all these years was all about. And so I decided to try it and. Jason Hull (03:04) Yeah. Yeah. Sean Patton (03:31) It was a rocky start. I had a lot of, I think I had some strengths coming out of the military and those experiences, but also some real gaps. And one of them was a, I think my risk tolerance was so high from things I had been doing. then also Jason Hull (03:33) Yeah. Yeah. Sean Patton (03:59) The answer in the military so often, at least in the units I was in was when things got hard, right? When the, when the darkness came, when it seemed like the weight was unmanageable, the answer was just go harder. Like, you know, like the mission is going to end, you're going to redeploy, like you, know, the sun's going to come up, just keep going, keep going, keep going. And what I didn't appreciate was when you get into the entrepreneurship space is that in the military, even in those units, there was this like, Jason Hull (04:11) Okay, yeah. Yeah. Sean Patton (04:28) mechanism around us almost protecting us. Like they had honed us into this machine that could push ourselves to these extreme limits. But they told us when it was time to turn it off and when it was time to refit and when it was time to recover. And then I got in entrepreneur space and when things got difficult and you know, I made some really bad financial decisions which we can get into and all of that. I found myself with all of that weight with the only answer I had was just go harder. Jason Hull (04:52) Yeah. Yeah. Sean Patton (04:59) And so three years later, I was in the hospital ⁓ and I had stress hives and my appendix almost burst and all these health issues and going through my first bankruptcy or my only bankruptcy, but bankruptcy after three years. And so it was a rough start to the whole thing. I had to learn a lot of lessons about myself in that. Jason Hull (05:07) Wow. Yeah, yeah. And I think, you know, early stage entrepreneurism, there's some similar patterns I've noticed because, you know, I've talked to thousands of entrepreneurs. I've gone through this sort of journey. in the beginning, yeah, we do a lot of stupid stuff. Like we make mistakes and that's part of learning. You know, we believe weird things like I just like your first hire should be a clone of yourself. If I could just clone myself, I call it the clone myth. Like we believe like You know, we think we can do everything ourselves. it'd be cheaper if I just figure out how to do it myself. If I just read the right book, watch the right YouTube video. And so we do dumb stuff like we don't get support. We don't get help. We don't get mentors. like it. had to things had to get really hard before I started getting mentors, getting help, getting coaches, getting support. And I had to be humble, you know, before I was willing to do that. And. And yeah, and ...

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DGS 333: Unlocking New Thinking for Business Growth

Apr 100:09:48Tap to summarize

When trying to grow your property management business, have you ever thought to yourself, "Man, it would be great if I just had more leads?" In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss the Leads Myth and how "just having more leads" will not actually help you grow your business. We talk about the importance of exposing yourself to something unique and different to escape your current rut of thinking. You'll Learn (00:00) Exploring Meow Wolf: An Immersive Experience (02:34) The Importance of Thinking Differently (05:36) Discovery and Exploration in Business (08:18) Unlocking Hidden Opportunities (09:59) The Joy of Problem-Solving in Business Quotables "Sometimes we just need to put ourselves in an environment in which we're going to be exposed to something unique, different, in order to get us out of our current rut of our current level of thinking." "Our current level of thinking is what's causing us to stay stuck or to stay trapped." "Business should be a problem that we enjoy working on, because I think that's the secret to happiness is to have a problem that's fun." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason & Sarah Hull (00:00) All right, welcome everybody to the DoorGrow show. So we're going to skip all the lengthy intro, just know DoorGrow is awesome and you should be working with us and we've helped hundreds of property managers grow their business. So we're going to do a quick episode today. So Sarah and I just got back from Las Vegas and one of the cool things we got to do, got to do a lot of cool things over there, go see some shows. But one of the cool things we went and did is Meow Wolf. So what is Meow Wolf? God only knows. I don't know how to explain this at all. It's a combination of like a museum, an art gallery installation, I don't know, an art exhibit maybe. ⁓ Sort of like an escape room. of. It's not like you're locked in there. you're out puzzles and Yeah, there's like puzzles along the way to figure out. And also there's a story. Yeah. So it's not, you you go through like an art exhibit and you just look at things. This is interactive, this is immersive. You are meant to touch things and interact with them. ⁓ And there's a whole story that you're trying to figure out and solve the mystery if you want to. If you don't want to do that part, then you don't have to do it. You can just walk through and go, wow, that's cool looking. So it's that. So Meow Wolf is- How would you explain it? I don't, I don't know. That's pretty good. That's why you make me explain it? Yeah. Okay. I just like watching you struggle. don't know. that's okay. That was on camera, ladies and gentlemen. Recorded. right. So- my evidence. No, she actually described it really well. So Meow Wolf, ⁓ I think they have like maybe five locations that like we've been to. This was our third one that we went This is our third. And each one is designed on the surface like something normal that we're used to, right? Like the one in Vegas is designed as a grocery store. Another one was a radio station and another one was a house, like a family's home. But as you dig into it, you can like open up things you didn't think you should be able to open that become better doors into secret areas. It gets really weird once you get past the surface level. and things get even stranger. And it's just, it's really kind of a magical place where you really get to focus on discovery and exploration. And it really gets you to think differently. And so we're like, what should we talk about on today's podcast? I was like, let's talk about Meow Wolf and how important it is to think differently or to expose ourselves to something new or different from what we've been doing. Cause this is what we do with our coaching clients. A lot of our stuff is very contrary to what they've been told or what they've been taught or ⁓ what they think they should be doing. And so we focus and get into, you know, different ideas, different ideas of how to do pricing from what everybody else is doing, different ideas of how to do growth and build these growth engines than everybody else is doing. And sometimes we just need to put ourselves in an environment in which we're going to be exposed to something unique, different. in order to get us out of our current rut of our current level of thinking. Because our current level of thinking is what's causing us to stay stuck or to stay trapped. And this is why I value a lot getting coaches, getting mentors, joining masterminds, joining programs, because it exposes us to new ideas and new things and gets us to think differently. And it challenges our current thinking, allows others to challenge our current thinking. And they can see things that we can't see because we're too close to the fire sometimes to see it. And I can tell you how many times I've had one of my coaches give me some advice or point out something should have been super obvious to me. And I thought that's exactly what I would have told the client to do. And I'm just like, just kind of kicking myself. And but it's good medicine and it's really helpful. like, yeah, that makes sense. Let's do that. So, um, yeah, we'll feel like you might open up the refrigerator in the house and find out it is actually a hallway that leads into a whole different area. Um, if you're in the grocery store, you might open up one of the, the refrigerator freezer door sections and the whole thing opens, including what you see in the glass door. And then you can walk into a whole different area. And so, It's just, there's multiple floors in each of the ones we've been in. there's like stairways and elevators and it's just pretty wild. And the deeper you get into it, the weirder it all gets. And it gets really, really weird. And so it's totally outside of your current normal reality. In fact, that's kind of the idea between all the three we've been to is you're kind of stepping into, there's always this theme of alternate realities. and multiple realities and sometimes weird alternate life forms and non-human creatures and things are just really strange. it's really fun to get into because you don't know what to expect. so what I thought is brilliant is it puts you into a state that we usually only experience as children, which is this state of discovery and this joy of exploration and of discovery. And I feel like that's where we should be as business owners, but business gets hard. and we learn through pain and we have a lot of trauma as business owners. And so we start avoiding, we start avoiding like new things and discovery and getting excited about making changes. And this is something I think we've been really good at at DoorGrow is bringing this newness, almost like they're starting their business fresh with a new lens and a new set of, you know, ideas to... look at their business and it's like starting a business, which is over again, which is the exciting part. And so that's my challenge to everybody listening is make sure to expose yourself to new ideas. It doesn't have to be us. It doesn't have to be door grow. I think we're the best in the industry at doing this. We're very different, very unique, ⁓ but get something, get something ⁓ that's going to inject some new ideas and some new life into what you're doing. So yeah, so that was my that was kind of my thought or take on it. I think one of the cool things about Meow Wolf is as you're kind of walking through it, there's these seemingly normal items or objects that don't function as you would think they would. They're actually a portal or a secret door or there's more to it than you would think. For example, the first one we went to in the house, you're walking through and you see the laundry room. And there's normal items that would be in a laundry room, like a washer and a dryer. And I think they had a sink and some detergent and things like that. And if you didn't ever stop to look or really stop to explore, you would have looked at it for surface value and went, OK, washer and dryer. Yeah, cool. Laundry room, whatever. Let's move on to the next thing because I don't know why we're supposed to be in here. if you actually stopped to explore it and you opened the washer and the dryer, they were both actually this way, it was one was a slide and one was like this tunnel that you had to like crawl through. You remember like when McDonald's used to be fun as a kid and you'd have all the like nets and the tubes and slides and all, it's that. It's not that extensive, but so one was a slide and one was like this tunnel that you crawl through and then it takes you to a whole. different area and a whole different room and that's kind of their alternate universe is back through that way and that's one of the many ways that you can reach that alternate. But if you don't actually stop to explore it ...

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DGS 334: Be Willing to Suck: The Key to Rapid Improvement

Mar 2500:19:27Tap to summarize

When starting something new in business (sales, leadership, outreach, or growth strategies), have you ever caught yourself thinking, "I need to figure everything out before I try this" or "I don't want to look bad if I'm not good at it yet" In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull explore why every entrepreneur begins at what they call "Level Suck." They discuss why many business owners resist feedback, avoid practicing in front of others, and stay stuck repeating the same actions instead of improving through experimentation. Jason and Sarah break down how humility, rapid testing, and consistent feedback are the real drivers of mastery, and why the fastest way to grow is to be willing to start imperfectly and get better through iteration. You'll Learn (02:05) Practicing New Skills and Getting Feedback (06:10) Ego, Humility, and Why Growth Requires Both (10:30) Sales Mastery: Volume, Testing, and Iteration (15:10) What Entrepreneurs Can Learn From Children Quotables "Anything new that you start with, you're not going to be amazing at it right away." "This is the worst that you're ever going to be." "It doesn't mean that you're bad. It just means that the test failed." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason & Sarah Hull (00:01) Five, four, three, two, one. All right. I am Jason Hull. This is Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry. eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. Today's episode, what we're going to be talking about, our topic is, we all start at level suck. All right. Where do we start? We'll get rid of this. level suck. I'm sucking right now, I guess. Here's a good example. Okay, we all start at level suck. Anything new that you start with, you're not going to be amazing at it right away. And a lot of times we don't even want to start because we want to figure everything out first. want to figure out how to be amazing already because we don't want to fail or look bad or not know what we're doing. And so most people are unwilling to fail. And one thing I've noticed about children is children just try stuff. They just do shit. They just want like they'll just play and it's experimentation and it's fun and they learn incredibly fast what works and what doesn't work. so a lot of a lot of people don't don't act like children in that way. And so we've this is one of the things we coach clients on is be willing to suck. So that's the topic today. So we've been teaching BDM. So what are we noticing? Well, today was the first time that they actually got to practice. and role play. they weren't that bad, actually. It's not like they started at suck. The first time they looked at the script. Yeah. But for the first time ever saying it out loud and practicing it in a semi real mock situation. Yeah. You know, it's not like they were so horrible. And then we went, wow, this is to take you a really long time. figured that out. No, they weren't. I mean, they were not amazing at it. But for their very first time ever trying it, and I was throwing a couple curveballs at them. Yeah. They were they were doing they were doing well. They were handling themselves decently well. And it wasn't amazing. But I said to them, this is the worst that this year ever going to be. Yeah. That's great news. This is the first time that you're doing it and this is as bad as you are ever going to be at this. Yeah, they were willing. They're willing to do it. And yeah, you can see the trepidation or that it was a little awkward at first to step into that and get started. So. But we've all felt that we've all I felt awkward for them. I'm like, ⁓ let's see how this goes, right? And they did fine, right? The first time, like you said, this is the worst you're ever going to be. is what you told them. So that's the good news. You're going to get better at this. And ⁓ they did OK. And then we can give them feedback. our goal initially, my goal was to encourage them, because you don't want to be like, you're the worst. I can't believe. No. So we want to be encouraging and point out the good they did, and then offer some constructive ways they can take things to the next level or step up. And that's the other piece to this is. You have to make sure that you are willing to suck in order to in front of others in order to be able to get the feedback you need in order to improve consistently. so a lot of a lot of people we coach initially, they don't want to. Look like they don't know something, even though they're here to learn. They don't want to look bad in front of others. They don't want to give us a call recording of their sales call. They don't want to, know, and really what you're saying is I don't want to improve. I want to improve if I can figure out myself, but I was already trying to figure it out myself before I came to you. So I'm not going to be able to figure it out. And, and I've learned that one of my most valuable ways to get as much out of a coach or a mentor as possible is to say, Here's honestly where I'm at. Here's what I'm dealing with currently. Here's the challenges I'm experiencing. What feedback do you have for me? And sometimes if you're opening yourself up to feedback, it can feel pretty uncomfortable. It can, but that's, think, really how we grow is, all right, don't sugarcoat it for me. Don't tell me I'm amazing if I'm not because I won't be able to improve. If I already think, ⁓ I am so good at this. I'm so amazing. This is going to be awesome. it doesn't leave any room for improvement at all. If you already think, hey, I'm amazing at this. And if you actually are amazing at it, great. Then you'll get the results that you want. But if you think you're already amazing and the results are telling you a different story, but you still think, I'm so good at this. Then there's a disconnect. And if you're not leaving any room for growth or improvement, then that's how we get stuck. And then I almost feel like it snowballs because a lot of times I think when people, don't, I don't know why, but I feel like so many of us have been trained to try to not look stupid. in front of other people. They're like, I don't want to look dumb. I don't want to seem like I don't know something. I don't want people to think that I'm not great. I don't want to be raw and vulnerable in that way. I want everyone to think that I'm amazing. Even if I don't think I'm actually amazing, I want other people to think that I'm amazing. And I understand that. really do. But there does have to be a part of you that is able to separate your ego enough. You don't have to completely kill it, but separate the ego enough to say, where can I get better at this? Because no matter how good or how bad you are at something, there's still room for improvement. You never really get to the top and you're like, well, right, I'm on the top of this mountain and there's nowhere else to go. You can be amazing at something and still have a lot of room for improvement. you can still get better. Yeah. So there's a scripture that says pride cometh before the fall or something like this, this truism. And so, you know, a lot of times we in business, we fall prey to our own blind spots. And that's where we learn some really strong lessons. I've experienced that. Many of you listening probably have. And so The secret to really making progress, to really learning, to being able to grow is humility, which is the opposite. And humility isn't debasing yourself. It isn't putting yourself down. Humility is just recognizing honestly where you're at in relation to maybe others or in relation to the goal, or it's just having a more accurate view. That's humility. I think also humility, we create that naturally by recognizing others' hand. in our accomplishments and what we're trying to do and in our own success. Because the opposite of humility is like, man, look at everything I did. I did this all by myself. The opposite of that would be, hey, look, God definitely had a hand in me doing all of this. know, Sarah's had a huge impact in helping me with these results. You know, my different team members have, you know, so I can, others hand in what we're accomplishing. That's how you create humility. And really humility then is just reality. It's just actually getting connected to reality and saying, I'm so great. I did all this stu...

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DGS 332: The Mindset Shift That Multiplies Returns

Mar 1800:19:26Tap to summarize

When trying to manage properties, have you ever thought to yourself, "Man, it would be great if I just had fewer emergencies? In this episode of the #DoorGrowShow, Jason Hull, founder and CEO of DoorGrow, and Ryan Cadwell, managing partner at Resolute RDM, discuss how property managers can stop operating reactively and start thinking like true asset managers. The discussion includes the difference between market value and investment value, why understanding that gap is key to long-term wealth, how to structure smarter deals to increase returns, and the leadership habits that drive sustainable business growth. You'll Learn [02:06] The Myth of Needing More Leads [11:39] Leaks in Your Sales Pipeline [22:41] The Future of SEO with AI Quotables "Why do we call it the leads myth? Well, the myth is this lie that we believe that you just need more leads. And the assumption in that is that all leads are the same." "The more clarity you have, the less wrong stuff you're going to be doing." "Not all clients are equal, right? Which means not all leads you get are equal. You need to qualify them." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) All right, five, four, three, two, one. Welcome everybody. I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. Now let's get into the show. All right, so today's episode, I'm hanging out with Ryan Cadwell, managing partner at Resolute RDM. And we're gonna dive deep into how property managers can stop operating reactively and start thinking like true asset managers. So Ryan, welcome to the show. Ryan Cadwell, CPM (00:57) Thanks Jason for having us, we're glad to be here. Jason Hull (01:00) Awesome. So Ryan's going to break down. This is our notes, right? So Ryan's going to break down the critical difference between market value and investment value and why understanding that gap is the key to building long term wealth. And he's going to share why so many investors overpay, how to structure smarter deals that actually increase returns and the leadership habits that drive sustainable business growth. All right. Cool. So let's get into that. So, Ryan, I'd love people to get a little bit of background. on you, how you got into entrepreneurism and how you got into developing this business and maybe how this connects to property management and then we'll get into everything. Ryan Cadwell, CPM (01:40) Sure, background is we've been in the game for 18 years. ⁓ Wife and I started it and we started the overall ⁓ idea of it in 08. ⁓ Actually it was 06 when we were kicking it around and perfect time to get into all this, 08 right during the financial crisis. ⁓ Third generation entrepreneur, ⁓ both my dad and my grandfather on his side. were entrepreneurs. that's, mean, that's how it got drawn into that world. Originally was going to be just an investor. ⁓ but my dad had apartments with another business that he ran and I, I grew up around it. ⁓ I was cutting grass and I was around tenants, ⁓ that whole time. when, we were in the investment world and wanting to grow that, you know, in the ⁓ eight through Jason Hull (02:09) Yeah. Ryan Cadwell, CPM (02:36) 2012 market, I started looking for property managers. did some interviews, ultimately. mean, property management has come a long way since then. I know it's been a thing for a while, 30 or 40 years, but I think in the SFR space, it was kind of the Wild West for a while, at least in our market it was. ⁓ And we had done some... ⁓ Jason Hull (03:00) Yeah, it still might be, yeah, in most markets. Ryan Cadwell, CPM (03:06) And so when we had done some interviews with some property managers, turned out, I think, like, we were like, why don't we just build it? Like, we have enough experience. I grew up doing it. So that's what drew us into the property management world. And then it gradually grew, turned into a few hundred doors. And then we fluctuate. We fluctuate with market times. We're a boutique firm, and we really focus on adding investor value ⁓ and then we're adding additional components with ⁓ understanding market trends, understanding what overpayment is ⁓ and trying to help investors get ahead of that. we're not always helping investors that are in a reactive position try to. Weighed out time so that they're, know, the amount they paid for it can then finally start cash flowing in those kinds of positions. We try to come at it with a, with an eyes wide open, you know, if you buy it here, you're in negative leverage and what that means and how that's going to translate as far as cash flows. I mean, some investment perspectives, that's what they want. They don't necessarily mind the time. ⁓ If they've got cash flow from other things, that might be how they're going to get in. But, Yeah, that's how we got to where we are in the entrepreneurial world and then in owning and operating a real estate services firm. Jason Hull (04:38) Yeah, and you said we, meaning. Ryan Cadwell, CPM (04:41) We so I mean, I treat anything we do well is it's a team. It's our four brokers. It's our two managers. It's our, you know, contractors. It's all the guys that have helped us get and it's even some of my other partners on development deals. So there's always a we piece. I'd be remiss if I stood up here and acted like, you know, this was me. Yeah. Jason Hull (05:06) It's all Ryan, yeah. So, but this started as like kind of you're in the family business of entrepreneurism, it sounds like, so. Ryan Cadwell, CPM (05:14) Yeah, and we could talk about that too, how to work with your family. How to work with your family and how to get ahead of that too ⁓ so that you don't damage the relationships and those kinds of things. Jason Hull (05:18) Yeah, that could be a challenge. Cool. let's chat about this because property managers, they are a lot of times reactive. They're just reacting to everything. They feel like they're not going to react to everything that every tenant calls them, every owner calls them. They're just managing, putting out fires all the time. how do we start getting to think like true asset managers and get them out of this? Ryan Cadwell, CPM (05:38) Mm-hmm. It's a reactive business. I think the goal is to be an asset manager because at that point you're planning decisions ahead of time. Property management is always going to have a reactive piece to it. You're always going to have emergencies. You're always going to have things that need to be done day of. The real answer to that is a lot of those things don't need to be reactive. They could have been planned, proper expectations could have been set. ⁓ Having conversations like the way you onboard, the way you train, you educate and how you communicate in the time, know, the times that they're gonna receive statements or anything you get on a repeat basis, it just needs to be kind of be walked through. Now, if you haven't started your clients out in that, I mean, we're. We've learned that the hard way we've had to kind of modify some of some of the things when we onboard. So we've got, you know, we have clients that, that were raised in our old ways that we've had to kind of push out educational pieces, marketing pieces that are here's how we operate. Here's what we do and, send out reminders. Hey, you know, this is when stuff's happening. So to get proactive, you've got to start looking at all the things that you do, all the things that. Jason Hull (07:11) Yeah. Ryan Cadwell, CPM (07:21) they need and then start educating them ahead of time. And you educate them ahead of time, knowing that they're not going to read everything. They're not going to pay attention. ⁓ And then you just have a gentle reminder. the, and you know, our, ops staff is way better at this even than I am. I, I was way more reactive and figuring it out on the fly and Jason Hull (07:33) Yeah, people generally don't. ...

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DGS 331: From Missed Goals to Momentum

Mar 1000:21:12Tap to summarize

When you don't hit the goals you set for your property management business, it's easy to fall into frustration, self-doubt, or the feeling that the year was a failure… but what if you're looking at it the wrong way? In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull break down why entrepreneurs often focus on the gap between their goals and results instead of the gain they actually made. They share how to process the disappointment of missed targets, how to recognize the real progress you achieved, and why your biggest breakthroughs often come after a year that felt like a setback. They also discuss the difference between a default future and a created future, why most business owners stay stuck repeating the same results every year, and practical mindset and planning strategies to help you reset, regain momentum, and build a stronger year ahead. You'll Learn (00:50) Setting and Achieving Goals (08:03) Recognizing Progress and Wins (13:36) Creating a Positive Future (17:17) Rewiring Your Mindset for Success Quotables "There's really only one thing you can do with a feeling, and that is to feel it." "Your default future for 2026 is your 2025, which was probably also similar to your 2024." "IFocus on the progress that you had made instead of that gap between, I didn't make it to where I wanted to be." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) All right, here we go in five, four, three, two, one. We are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so the topic we decided to chat about today is... Oh, okay. So she was talking with one of our clients named Jay and he was. Oh, I remember now. Okay. Then what is it? We were, we were going to talk. in 2025. Yeah, because, know, this is a common theme for entrepreneurs. We have big goals. There's a book about this. There's a book called The Gap and the Gain. And the idea is we're really good at looking at this future that we want to create. We're visionaries. We can see and create the future in a lot of instances. But sometimes our eyes are bigger than our stomach. Sometimes we see this big picture of the future we could create and we don't we don't achieve it. And sometimes our goals are just too big for us and we don't, we grow, we learn, but we fail or we just learn as I call it. And so if we don't achieve these goals, it's really easy to get discouraged. It's really easy to beat ourselves up. It's really easy to maybe think we're not enough or put ourselves down. And so a lot of you just wrapped up 2025. We're recording this in January. This will go live a little bit later, but You may be thinking, man, 2025 was not the year that I wanted it to be. I really wanted it to be bigger. It's just, I didn't achieve what I was hoping to. I got derailed. There were so many things that got in the way. So we're going to chat about that a bit today. How do we get past that hurdle? First of the belief part of like feeling like putting ourselves down or thinking we should do better. And then how do we actually set goals and big dreams and hit those targets. And how do we have a better 2026 than our 2025 or a 2024 or a 2023? Maybe you haven't been making progress over the last several years. So we'll talk about that. Where should we start? Okay. I'm dying. So one of the things that I think is really easy for us to do, especially as business owners is to focus on, I set this goal, I wanted to be here, I fell short of it somehow, in some way, and for some reason. And it could be a multitude of reasons. My team quit, the market shifted, all the clients sold, some crazy competitor came in and started stealing on clients, whatever it might be. So if you didn't hit the goal for whatever reason it is, I think it's so easy to just kind of dwell on that and to get caught up in the, I didn't do it. And it's that disappointment. It's a little bit disheartening. It's, you know, you're just feeling bound out that I was hoping I would be here. I didn't know how it was going to happen, but I just had faith and did what I could do and man, I missed it. So. One of the things that is really good, and it is mentioned in the Gatlin game, is instead of focusing on, this is the goal that I had and I fell short of it somehow. Look to the beginning and look at all the progress that you have made. Yeah, look at the game. Right. So instead of saying, I'll just give you an easy example. If you started the year 2025, with 100 doors and you said, all right, I wanted to add another 100 doors. So at the end of the year, I would be at 200. And you didn't get to 200. Maybe you added some, you lost some, you added some, you lost some, you're in that, you know, kind of up and down cycle. And by the end of the year, you ended up at 145. So lots of us would look at that and go, wow, I wanted to be at 200 and I'm only at 145. Wow, I fell so short. It's not even like, ⁓ I almost hit it. We were so close. That's pretty far short. Yeah. So it's very easy for us to just get trapped in this cycle of feeling badly for ourselves. And for some of us, maybe many of us, to be a little bit hard on yourself and go, you know, was it me? What did I do wrong? What could I have done better? Did I make some mistakes? Where did I mess this up? Was I not the leader that I needed to be for my team? Did my clients not like working with our team? Are my processes not good enough? Are my prices not good enough? What is it? And it's so easy to go internal with that. And instead of looking and then concentrating so much on that, first, I feel like you do need to acknowledge it. You don't need to feel it for long time. But it is important to acknowledge, hey, I'm feeling disappointed. I'm feeling disheartened. Maybe I'm feeling like, I kind of got the wind knocked out of me a little bit and I just wasn't expecting to be here. I really thought we were going to pull it together. I thought this was going to be our year. So it's important to at least acknowledge the feeling that you're having. but then don't dwell on it. Don't get stuck in feeling badly for too long. So just identify whatever feeling it is that you have. Allow yourself to say, it's okay that I feel like this. And then you have to get yourself out of that loop. So an easy way to get out of that loop is to go, right, well, I did add 45 doors, right? So that's progress. I didn't end up with less than 100 doors. So I didn't start with 100 and then at the end of the year, now I only have 70. Right? So you still did make some progress, even though it isn't the progress that you wanted, you still made some progress. But what else happened? Because a lot of us just look at the KPIs and metrics that are associated with the goal itself that we had set, which would be doors. what else had happened in the year? Did you make changes to your team? Did you make changes to a system? Did you make changes to processes? Did you either expand into a new market or change your pricing? Did you shift things dramatically inside the business that would count as progress even though it didn't directly yet lead to doors? Did you develop yourself as a leader? huge progress and many people never even get to do that. So perhaps you didn't get the 200 doors that you wanted. Now you're not at 200, you're only at 145. But if you can say, all right, well, I made shifts to my team. I let things go that needed to be let go. I brought people in that needed to be brought in. maybe shifted people around. implemented a new software. I started working with a new coach. I learned a new growth strategy. made new connections. I grew myself as a leader. I grew myself personally. There was some growth and some learning and some personal development there. Does that directly equate to doors? Yes. It's just that it didn't happen yet. So it will. It just didn't happen yet. So 2026 might be the year. that all of that work and all of that growth and that foundation building, 2026 might now be the year that allows you to have that growth and expansion that now you're ready for because of the shifts that you had made the prior year. So focus on the progress that you had made instead of that gap between, I didn't make it to where I wanted to be. Love it. <p...

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Property Management Growth with DoorGrow

All episodes

DGS 340: Breaking the Cycle of Suck in Property Management

DGS 339: Why the Right Room Changes Everything

DGS 338: Creative Finance Secrets for Property Managers

DGS 337: Property Management: A Teen Entrepreneur Head Start

DGS 336: A capital partner to enable your growth

DGS 335: Mission, Clarity, and Leadership Under Pressure

DGS 333: Unlocking New Thinking for Business Growth

DGS 334: Be Willing to Suck: The Key to Rapid Improvement

DGS 332: The Mindset Shift That Multiplies Returns

DGS 331: From Missed Goals to Momentum