In this episode of the #DoorGrowShow, Jason Hull sits down with entrepreneur, author, and business strategist Leigh Angman to explore the principles behind building sustainable, profitable businesses. Leigh introduces the SPRUCTIS framework, a system focused on profitability, systems, communication, technology, integrity, and sales. Jason and Leigh discuss why so many business owners operate without knowing their true financial health, the importance of surrounding yourself with people who elevate your business, and how documenting processes protects long-term growth. They also dive into the mindset behind entrepreneurial success, including the power of "delusional optimism," making decisions through the Pleasure Utility Determinant (PUD), and why success often comes down to consistently making slightly more right decisions than wrong ones.

You'll Learn

[00:00] Introduction to Leigh Angman and the SPRUCTIS Framework [01:29] Leigh's First Entrepreneurial Lesson at Six Years Old [05:07] Why Every Business Owner Should Know Their Profitability [06:22]] Breaking Down the SPRUCTIS Business Framework [15:02 Delusional Optimism and Thinking Beyond Realistic Goals [21:13] The Pleasure Utility Determinant (PUD) Explained [24:13] Better Decision-Making Through Value and Mindset

Quotables

"You cannot make intelligent decisions about your business if you don't know what your financial health is." — Leigh Angman

" "The only way that I've been able to find success... is to surround myself with people that are smarter than I am." — Leigh Angman

""If you think you can or you cannot, you're absolutely correct." — Leigh Angman

Resources

DoorGrow and Scale Mastermind

Transcript

Jason Hull (00:00)

All right, I'm Jason Hull, the owner and founder of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses.

We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. In today's episode, here on the DoorGrow Show, we have Lee Angman, serial entrepreneur, business strategist, author of Spruptus from Insight to Action with over 20 years of experience founding and scaling companies across hospitality, tech, and real estate.

Lee is going to be sharing his practical framework for small to medium-sized business success. And we're going to talk dive into a bunch of topics like mindset, delusional optimism, and the pleasure utility determinant PUD for redef redefining success and the best free technology tools entrepreneurs can leverage to scale smarter. Lee, welcome to the DoorGrow Show.

Leigh Angman (01:12)

Thank you so much, Jason. ⁓ it's a pleasure to be here.

Jason Hull (01:15)

Great, so where I'd love to start is why don't we dig into your background? I want people to get a feel for who you are and how you sort of arrived where you are right now in life in your entrepreneurial journey. How did your entrepreneurial journey sort of start?

Leigh Angman (01:29)

⁓ I I like to talk about the first taste of entrepreneurialism that I got. I was six years old and I was at a a rodeo in the the north of British Columbia, province of British Columbia. I'm Canadian up here. And I was sitting with my family and watching this is this was, you know, 40 something years ago, ⁓ and watching rodeo events. And my father just kind of leaned over to me and he said,

Hey, take a look around, what do you see? And I saw, of course, a bunch of ⁓ recyclable bottles that the friendly patrons of this rodeo had been consuming during the day. And he said, you know, if you round those up, because they're just at people's feet and you take them back to the point of purchase, they'll give you you know, for X number of bottles that you out, they'll they'll give you a quarter. And I said, You kidding me? He said, No, go ahead. So I started and I excuse me, could I could I get that? Could I get that? Remember, I was only six years old at the time.

So it was very interesting. And I, and I certainly recall thinking about that beautiful sunny day many times, you know, 12, 15 years later when I was working at a at a

you know, a fast food restaurant or a gas station. It was in those days, no matter how hard I worked, I got paid the same. And I much, much preferred that original story of being back and being able to work harder or work smarter. and it and it took several years after working in in restaurants to get into the entrepreneur world. But it's been over 25 years now since I have have been kind of owning and operating businesses. And

Jason Hull (02:36)

Yeah.

Leigh Angman (02:59)

I like to say that the the worst possible definition of hell that I can imagine is being at a desk on Monday morning at nine o'clock simply because Mr. Johnson tells me that I have to be there.

Jason Hull (03:09)

Alright, well let's see if we can all win against Mr. Johnson. So all right, so ⁓ cool. Well let's let's get into the topic topics at hand. where should we start? ⁓ y we could start with the spructus or we could start with ⁓ you know, some of your mindset things, what w we

Leigh Angman (03:26)

Sure. They all they

all flow from the book. I took two years and launched last November, two years to write a book. I found myself ⁓ evolving processes that have been applied to various businesses that I have owned and operated, been a part of. and most recently we I I've owned I've owned restaurants and pubs in Vancouver for twenty-three years now, give or take. and

What I like to say, and when I'm speaking to other entrepreneurs and business owners about this, is do you know what your profitability is every two weeks? And if they say yes, then there's not much I could do to help them. But there's you'd be surprised how many entrepreneurs that operate small to medium businesses, and I define that as something that does up to about $15 million in annual revenue. you'd be surprised how many of those people don't know what their profitability is.

Until you know a couple of weeks after their chartered accountant delivers them their financials at the end of the year. And it's a terribly frightening concept for me to absorb that you cannot make intelligent decisions about your business if you don't know what your financial health is. So Spructus, which is the name of the book that I wrote, which stands for systems, processes, redundancy, urgency, communication, technology, integrity, and sales.

Is really a framework that covers a lot of those things that are defined by the individual letters of the word. But but one of the very most important parts of it in there, it clearly defines

a framework

that has been refined over the last 15 or 20 years that allows us complete insight into the business.

⁓ we know what our profitability is to the penny every eight to fourteen days. And if there's anything that someone takes from that book, it's a very clear roadmap to exactly how to do that with any kind of a ⁓ you know, a self-owned business. So that's the core foundation for the book.

Jason Hull (05:07)

Mm-hmm.

Yeah.

You know, I love I love the idea of focusing on profit. I've had Mike McAllowicz on the show and he has booked Profit First. So I don't know if you have any way to connect this to that in any way, positively or negatively, if how you feel about that. But I know that just even a business setting aside a certain amount for profit so that they actually have some profit is a great s like really large baby step that they need to take. So

Leigh Angman (05:27)

Okay. Yeah.

Yeah,

absolutely. I I think and one of the things I say to my partners all the time when I deliver them news about you know where we where you sit financially, there's you you don't turn a profit every single period or every single month. We operate on four week periods for various reasons, but just knowing where you are, even if you're in a loss, it's just knowing that that position in which you sit.

that allows you to make those intelligent decisions about how to support the growth and sustaining of your business.

Jason Hull (06:16)

Got it. Yeah. Love it. Alright, so ⁓ should we go through the framework? Or

Leigh Angman (06:22)

Yeah, quickly I'll go through them. redundanc...