It’s already 2025! What goals do you have for the year for yourself? For your property management business?

In this episode of the #DoorGrowShow, property management experts Jason and Sarah Hull discuss their goals for 2025 and how they will impact property management business owners.

You’ll Learn

[01:36] DoorGrow’s Yearly Planning and Goals

[07:30] DoorGrow in-Person Events in 2025

[13:05] The Future of Property Management: DoorGrow Live 2025

[16:11] DoorGrow’s Commitment to Rescuing Dogs

Tweetables

”Strategic time invested in the business is what actually grows businesses.”

“Most of y'all are focused so heavily on the tactical, the day-to-day tasks that just come at you and the business isn't moving forward.”

”Broke people often have a broke mindset.”

“You can do it. You just need a really good plan.”

Resources

DoorGrow and Scale Mastermind

TalkRoute Referral Link

Transcript

[00:00:00] Jason: Most of y'all are focused so heavily on the tactical, the day to day tasks that just come at you and the business isn't moving forward.

[00:00:09] Welcome, DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager.

[00:00:27] DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income.

[00:00:47] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. We're your hosts property management growth experts Jason Hull and Sarah Hull the owners of DoorGrow.

[00:01:07] Now, let's get into the show. All right.

[00:01:10] So today, we're going to be...

[00:01:12] Sarah: It's new year's eve!

[00:01:13] Jason: It's new year's eve as we're recording this episode. So those of you watching us live, happy new year's. And those of you that are not, then I hope you had a happy new year, and you didn't like drink too much and you are like ready to go for the new year.

[00:01:28] So we're going to be talking about the new year. What are we going to chat about today?

[00:01:33] Sarah: I thought we were going to talk about where we want to go.

[00:01:36] Jason: Yeah. So we're going to tell you a little bit about what's up with DoorGrow. We do our annual planning in the middle of the year. We offset it by two quarters.

[00:01:45] We find that to be a lot more effective. So we actually coach our clients to do the same. Why? Because this time of year, everybody's a little bit too focused on other stuff, holidays, family, all good things, right? And not as focused, maybe, on the business.

[00:02:00] Sarah: Can you imagine if today was the deadline for all of your big annual goals?

[00:02:05] Like, man, we gotta do that one thing! Today's the last day. Hard push, guys! Everyone's like, "..."

[00:02:10] Jason: Or just even this whole month of December or even like Thanksgiving time. Like just trying to push your end of the year goals and trying to achieve as a team, your team are like, "cool. I'm glad you are motivated, Mr. Business Owner, but..."

[00:02:24] Sarah: "I'm taking two weeks off for Christmas, and I'm off for Thanksgiving, I'm taking time off for Christmas, I'm taking time off for New Year's."

[00:02:31] Jason: "That's cool, you want to hit that end of the year revenue goal, or sales goal, or whatever your goals are, but I need to figure out what to get my Aunt Susie for Christmas, and who's bringing what for Thanksgiving."

[00:02:43] Sarah: "I'm cooking, and I'm cleaning."

[00:02:44] Jason: And, "what party am I going to for New Year's? Who am I going to kiss at midnight?" Like, it's hard stuff. That being said, some of the goals we have for 2025 I think one of the things we've really put a lot of attention into over the last three, four years, maybe even longer is just making our program better and better.

[00:03:05] We've just added a lot to the program, like focusing on decreasing churn, keeping our coaching clients longterm improving systems. We just rolled out some cool stuff, our client workbooks. What are some of the things we've done in the last year? We rolled out this new Accountability Sales Tracker.

[00:03:19] We rolled out, you know...

[00:03:20] Sarah: all kinds of client workbooks content...

[00:03:23] Jason: new courses,

[00:03:23] Sarah: operations revamp.

[00:03:25] Jason: DoorGrow, we get a lot done. Part of that is because of DoorGrow OS and our planning process. It allows us to really focus on Goals and outcomes, strategic growth of the business instead of just tactical day to day work.

[00:03:38] And strategic time invested in the business is what actually grows businesses. Most of y'all, because I've talked to thousands of property managers, most of y'all are focused so heavily on the tactical, the day to day tasks that just come at you and the business isn't moving forward. So our goal for this year, because we've got a really good program, we're getting great results.

[00:03:59] We're keeping clients for a decent time now. You know, we even got rid of over the last several years, we got rid of any sort of annual contract. A lot of vendors like DoorGrow have annual agreements or whatever. We got rid of those because we could keep clients longer than a year. And so we didn't need that.

[00:04:16] Like it increases the risk of people wanting to like get on board with us. So we're like, let's lower the risk to come on board with us, prove ourselves and just keep them. So the next goal for us really at DoorGrow is to focus on lead generation. That game has changed so much over the last decade plus that we've been in business.

[00:04:37] We've used LinkedIn to get business for a while through automation. We used our Facebook group and we've used organic stuff through SEO. Like we've used a lot of different strategies and we still have several things going at a time, but the game always changes. And so lead gen is something where we're shifting our focus.

[00:04:57] As you focus on the business, we've got our six core functions, lead gen, nurture, conversion, delivery, lifetime value, pricing, retention, et cetera. And then financial finances. And so we're shifting our focus every year towards what's weakest. Where does our attention... yeah.

[00:05:17] Sarah: Every quarter, we're like, "okay, Hey, we solved that problem. Now we have this whole other problem.

[00:05:22] Jason: So our weakest thing right now is probably lead generation. Like we've got a lot of tools for nurture. This podcast or newsletter. We've got lots of content on YouTube. Yeah. Nurture's strong.

[00:05:35] Sarah: Yeah.

[00:05:36] Jason: Delivery and fulfillment is strong. Conversion, like we're pretty good at conversion.

[00:05:40] Sarah: Hassan follows up with people like crazy. He's just on top of it. He's done everything.

[00:05:45] Jason: So lead gen, we've been getting a lot of leads, you know, through Facebook ads and through our Facebook group where we funnel people to, but we're getting a lot of unqualified leads.

[00:05:54] Like basically there's a lot of startup property managers that are broke and don't have money and we can help them with that stuff if they're willing to invest. But broke people often have a broke mindset. So if you're listening and you're not growing, you're probably not investing any money towards growth.

[00:06:10] Like who are you paying to coach you or teach you or help you figure out how to grow? If you're not paying somebody, you're selling yourself short. And we eat our own dog food. How many masterminds am I in right now? I don't know, two, three?

[00:06:22] Sarah: I don't know. You just added another one.

[00:06:24] Jason: Yeah, but they're for different areas of the business.

[00:06:26] And and we leverage them and allow the team to leverage them and to make sure that we're always innovating or getting new ideas and moving things forward.

[00:06:35] Sarah: Think the answer is four.

[00:06:36] Jason: I think I'm in four different masterminds right no...