Dr Kirk Honda and Humberto Castaneda examine how emotional charisma shapes influence, through examples like Cesar Chavez, cults such as Synanon, self-help programs like Landmark, and Kirk’s own classroom techniques. April 17, 2026

This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/KIRK to get 10% off your first month.

00:00 How do cults form from emotional experience?
30:22 How did Synanon operate?
58:33 How was Cesar Chavez involved?

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