Most healthcare marketing does not fail because marketing is useless. It fails because clinics make it hard to trust them, hard to book, and hard to talk about them.

In this episode, Jimmy McKay and Andrea Cheney unpack what PT clinic owners and healthcare marketers keep getting wrong. They break down why patients now behave more like consumers, what they actually look at before booking, and why reviews, websites, and front desk processes matter more than another generic ad campaign.

The big takeaway for busy PTs and clinic owners: marketing works better when operations work better. If your clinic creates a five-star experience, makes reviews easy, reduces friction, and shows up online with purpose, your marketing starts pulling its weight.

What You’ll Learn

Why healthcare still confuses marketing with advertising
What patients are actually checking before they choose a clinic
Why reviews are part marketing and part operations
How to make review requests easier and more consistent
What a PT clinic website must do to convert trust into action
Why social media should help patients understand themselves, not just hear about your clinic
How public insurance disputes damage trust for everyone involved
What PT owners can steal from Wendy’s when they need attention

Key Takeaways for Clinic Owners

Better marketing starts with better patient experience
Your front desk is part of your marketing system
A simple booking path matters more than fancy wording
Generic “we’re evidence-based” messaging is not persuasive
Attention is earned when content is about the patient, not the clinic
Operational friction creates bad stories that no ad can fix

Guest

Andrea Cheney — fractional marketing leader and consultant in healthcare marketing

Resources & Tools Mentioned

Google Reviews
Google Business Profile
QR code review prompts
Text and email follow-up for review collection
Website usability checks
Facebook groups
TikTok
LinkedIn
Short-form video

Sponsors

PT Pintcast’s official 2026 sponsors include SaRA Health, EMPOWER EMR, and U.S.