This episode of PT Breakfast Club starts with a simple question:

What should an EMR actually do?

Tony Maritato and Jimmy McKay discuss the divide between the clinical and administrative sides of EMRs, why AI should be more than ambient documentation, and how the future of physical therapy technology should make clinicians better instead of turning them into data-entry horses with name badges.

Jimmy introduces the idea of the centaur vs reverse centaur: good technology combines human reasoning with machine horsepower. Bad technology makes the human serve the machine.

From there, the conversation expands into wearable data, RTM, patient apps, Peloton, video games, hospitality, software, and why PT may need to steal ideas from outside healthcare to build something patients and clinicians actually want to use.

The crew also talks about Sean Pastuch and Active Life, the space between physical therapy and fitness, trainers “stepping on toes,” UnitedHealthcare reimbursement, the reality of $60 visits, price anchoring, and why Dick’s Sporting Goods may have a better patient engagement lesson than most healthcare conferences.

The final message:

Understand what game you’re playing.

In This Episode

What EMRs should do in an AI world
Why clinical and administrative workflows are two sides of the same coin
The “centaur vs reverse centaur” model for AI and clinicians
Why wearable data needs synthesis, not just capture
Why RTM often feels like homework
What PT can learn from video games, Peloton, software, and hotels
Why Active Life found the space between PT and fitness
Scope creep, trainers, and PT defensiveness
The UnitedHealthcare $60 visit problem
Why some clinics can make low reimbursement work and others can’t
Price anchoring and the PACE BIKES shoe example
What clinics can learn from Dick’s Sporting Goods
Why attention leads to trust and trust leads to action

Pull Quotes

“The EMR should work for me. I shouldn’t work for the EMR.”

“We want to be centaurs, not reverse centaurs.”

“We don’t need more data. We need useful data at the moment of care.”

“RTM fails when it feels like homework.”

“We keep trying to make the EMR incrementally suck less.”

“The answer is not coming from inside healthcare.”

“Are you mad they’re doing it, or are you mad they’re doing it better than you?”

“Attention leads to trust. Trust leads to action.”

“Understand what game you’re playing.”