Private practice physical therapy owners: learn the KPIs that drive clinic growth, PT marketing ROI, and revenue forecasting. This MBA for the DPT lesson shows PT clinic owners how to track leads, visits per case, and key business metrics that predict success.

Most physical therapists open a clinic without ever learning how to read the business numbers behind it.

In this **MBA for the DPT** episode, Jimmy talks with **Sturdy McKee** about the key performance indicators (KPIs) that successful physical therapy clinic owners use to run smarter businesses.

You’ll learn which numbers actually matter, how to build a simple KPI dashboard, and why one overlooked metric — **leads** — can predict your clinic’s revenue 30–60 days ahead.

Sturdy also explains how to translate data into action so your staff understands what drives results, improves patient outcomes, and creates a healthier practice.

If you run a **private practice physical therapy clinic**, this episode will help you stop guessing and start managing with clarity.

00:00 KPI Basics For PT Owners

03:12 Why KPIs Matter In Clinics

09:45 Building A KPI Dashboard

16:30 Personnel Vs Overhead Costs

23:40 Predicting Revenue With Leads

31:10 KPI Mistakes Clinic Owners Make

38:20 Translating Data To Staff

45:10 How Often To Review Metrics

51:00 The KPI That Surprised Me

58:40 Connecting Numbers To Outcomes

Guest: Sturdy McKee

https://sturdycoaching.com

Question for clinic owners:

Which KPI has helped you make the biggest business decision in your practice?