Most physical therapy clinics are tracking metrics—but not all metrics actually matter.

In this episode, Jimmy and Tony break down how KPIs can unintentionally drive the wrong behavior inside your clinic. From arrival rate to cancellation tracking, they explain how focusing on the wrong numbers can lead to worse patient outcomes and stalled business growth.

They also explore a bigger shift: why PT clinic owners should think beyond traditional revenue models and start leveraging attention, content, and alternative income streams.

Key Insights:

Why “what gets measured gets messed up” in PT clinics
How arrival rate can actually hurt patient access
The difference between downstream vs upstream metrics
Why profit—not activity—should guide decisions
The “patient drop-off cliff” after visit 2–3
How content and media can become a revenue stream
Why fear keeps PTs playing small in business

Why This Matters:

If you’re a clinic owner, tracking the wrong KPI doesn’t just waste time—it trains your team to prioritize the wrong behaviors. Fixing this can immediately improve patient retention, staff decision-making, and profitability.

GUEST

Tony Maritato

SPONSORS

SaRA Health — https://sarahealth.com

EMPOWER EMR — https://empoweremr.com

U.S. Physical Therapy — https://usph.com

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