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If your clinic feels busy but profit isn’t increasing, this episode will hit home.

Doug Adams joins Jimmy to break down one of the most uncomfortable truths in private practice physical therapy: growth does not come from treating more people. It comes from treating the right people.

Key Takeaways:

• Why every PT clinic needs a defined sales process

• The difference between commoditized visits and transformational outcomes

• How defining your ideal patient increases revenue per client

• Why word-of-mouth only works when the experience is aligned

• The danger of the “just get more patients” mindset

• How AI and “good enough” rehab advice threaten generic clinics

• The uncomfortable decision clinic owners must make to grow

If you’re a clinic owner chasing volume, this episode challenges you to rethink your model. Revenue per visit, lifetime value, and brand alignment matter more than raw visit counts.