
Hosted by Jimmy McKay, PT, DPT | Physical Therapy Podcast · EN

Today’s PT Breakfast Club serves up fake ads and real strategy.From a podcast started with $80 and a mic in a PT school bedroom — we now outrank million-dollar marketing departments. Why? Consistency. Vision. Showing up.In this episode:???? How to rethink continuing ed as a Combine model???? Why your CEU program should just partner with MedBridge???? Red Bull isn’t an energy drink brand — and neither are you???? The McDonald's SMS review tactic that clinics should steal???? Fake ads with real lessons — CordyCluck™ & CPTGPT™This one hits hard, gets weird, and ends on a chicken.

This episode goes deep with Logan from Blue Rose Physical Therapy and Blue Rose Running on why ROI should stand for Return on Impact, not investment.We break down the truth about running injuries, the psychology behind pain, and why trust is the #1 clinical skill PT school barely teaches.Plus — our segment “Run It or Rethink It,” where we tackle stretching, shoe mileage, gait analysis, and more.

PTs talk about business education like it’s Bigfoot — everyone says it exists, nobody has actually seen it. So Jimmy McKay and David Fathalikhani decided to stop waiting for someone else to build it.In this episode, they break down the creation of the first crowd-sourced, free MBA-style curriculum for physical therapists, launching January 1, 2026.You’ll hear:How one LinkedIn post attracted dozens of volunteer instructorsWhy PTs struggle with business (fear, uncertainty, no roadmap)How the year-long curriculum is structured (monthly themes + weekly micro-lessons)Why finance, operations, leadership, culture, law, and real estate must be part of PT educationWhat PTs can finally learn that DPT programs never had time to teachHow the entire project stays free and open to the professionWhether you’re launching a cash practice, growing a clinic, or just want to understand the business of healthcare, this is the foundation for everything that comes next.

Jimmy, Tony, and Dave dive into the real business of being a creator in healthcare. From product video rates to licensing fees, unfiltered insight flows in this wide-ranging conversation built to empower clinicians to price fairly, think like entrepreneurs, and show up with confidence.???? Topics Covered:How Tony Maritato monetizes product videos ethicallyPricing structures: "good, fast, cheap — pick two"The psychology of perceived value in clinical and content workLive selling, platform reach, and licensing rightsBuilding systems to automate brand outreach repliesWhy PTs are primed to succeed in the creator economyReal examples from their own businesses and side hustles????️ Hosts & Guests:Jimmy McKay, PT, DPT — LinkedIn | PTPintcast.comTony Maritato — Learn Medicare Billing YouTubeDave Kittle — The Dave Kittle Show YouTube ???? Subscribe & Follow???? Apple Podcasts???? Spotify???? YouTube???? Instagram???? Twitter/X???? Website

This was supposed to be PT Book Club.Instead, Jimmy and The ED DPT rebuilt healthcare from scratch.In this episode:Why adult hospitals feel terribleWhy kids’ hospitals feel amazingHow Man Cave Health gets thousands of men screenedThe power of designing for humans, not checklistsWhy PT events need new names (no more “conclaves”)The case for Mega TicketsCommunicating your value without feeling grossOne of the best tangent episodes we’ve ever had.????️ Guest: Rebekah Griffith, The ED DPThttps://theeddpt.com/