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Scientific advancement has always been at the heart of public health, but as new technologies emerge, the opportunities and challenges are evolving. In this National Public Health Week conversation, ASTHO Chief Medical Officer, Dr. Susan Kansagra explores how public health can better integrate innovation into everyday practice, from leveraging continuous improvement frameworks like Plan-Do-Study-Act to building stronger partnerships with academic and research institutions. It’s about turning questions from the field into actionable research and using that knowledge to improve real-world outcomes.