It's easy to say, "I want to lose weight," "I want to double my sales," or "I want a better life." It's much harder to identify the daily actions required to get there and then repeat them consistently when motivation fades.

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Doug Whittington, Partner and Trainer with Sandler by the Ruby Group, to talk about why focusing on the outcome in goal setting can create more stress than progress.

Doug explains that success is not about the size of the goal itself. Anyone can set big goals and then be proud of what they say they’re going to do. The bigger question is whether you’re willing to put in the daily work to actually make it happen.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

— Goals should be specific, measurable, and clearly defined.

— A meaningful "why" creates motivation when the work becomes difficult.

— Consistent behaviors matter more than occasional bursts of effort.

— Focus on the activities you can control, not just the outcomes you want.

— Writing goals down dramatically increases accountability.

— Sharing goals with others creates support and encouragement.

— Success is often determined by the willingness to choose short-term discomfort for long-term growth.

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Helpful Links:

Doug Whittington, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/