In life, it’s natural for someone to win, and someone to lose. Most salespeople think a successful negotiation means getting the better end of the deal. But what if that mindset is actually creating problems that won't show up until months later? The strongest negotiations are won when both sides walk away knowing they both end up winning.

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, explores one of Stephen Covey's most challenging principles: Think Win-Win. While the idea sounds simple, it's anything but natural, especially in sales.

Learn more about finding creative solutions, why buyers who never negotiate can actually become your biggest future headaches, and how today's negotiations shape tomorrow's relationships.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

— Win-Win isn't the natural outcome of a negotiation. Win/Win requires intentional effort.

— Creating a Win-Win agreement is the salesperson's responsibility, not the buyer's.

— Protect your position while looking for creative ways to increase value for the buyer.

— A buyer who never pushes back may create bigger problems after the sale.

— Winning at the buyer's expense often leads to damaged relationships and future concessions.

— Sometimes "No Deal" is the most successful outcome for everyone involved.

— Great negotiations strengthen long-term trust instead of simply closing today's sale.

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Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/