Some business relationships are transactional. But the lasting ones that move the needle, those are personal. When people show up for each other, push each other, and figure things out together. These relationships define friendships, and those are the best kinds of sales relationships there are. That’s the goal!

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Chad Honaker, CEO of Ashtonne Packaging, and Jason Reynolds, Partner and Trainer at Sandler by the Ruby Group. Sure, they talk about sales. But they end up talking about relationships and how the right partnerships can transform a business from good to growing.

Never forget: Sales is about people. And when you invest in people the right way, the business tends to follow.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Strong relationships in business are built over time

– Success can create blind spots if you stop pushing for improvement

– Bringing in an outside perspective helps break through growth plateaus

– Alignment across a team creates consistency and better results

– Accountability is stronger when it comes from trusted partners

– The best sales relationships evolve beyond vendor into a trusted advisor

– Open-mindedness is essential for growth and development

– Constructive feedback builds trust when delivered the right way

– Real partnerships show their value most when things go wrong

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Helpful Links:

Chad Honaker, CEO with Ashtonne Packaging: https://www.ashtonne.com/

Jason Reynolds, Partner, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Why Sellers Must Build Stronger Relationships...On Purpose with Chad Honaker and Jason Reynolds