Why can’t we talk about money? It’s everywhere, and it makes the world go around. You might have more than me, I might have more than you. It’s doesn’t matter. What we are willing to do with it? That’s where the rubber hits the road.

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks about why it’s so hard to talk about money.

If someone wants something badly enough, they will find a way to pay for it. If they don’t, no pricing strategy or budget conversation will change that. Stop tiptoeing around cost. Stop assuming what someone can or can’t afford. And stop leading with budget out of fear.

Start selling!

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Money is one of the most thought-about but least discussed topics in life

– Sales is a transfer of enthusiasm

– People will find money for what they truly want or need

– Asking about budget too early weakens the sales conversation

– Sellers often project their own money beliefs onto prospects

– Value and desire must be established before discussing cost

– If there’s no real need, price becomes irrelevant

– Confidence in what you offer changes how money is discussed

– Great selling focuses on solving problems, not chasing budgets

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Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Why Sellers Need to Know It's Not About the Money