In this week’s episode of the Push Pull Legs Podcast, uncover a major truth bomb for online coaches and personal trainers: Do you actually like making content, or do you feel like you have to?
We break down the mindset shift needed for content creation to build long-term authority, examine the trap of going viral with lazy recipe videos, and explain how to use audience data to grow your fitness coaching brand.

Plus, we look at advanced lifting metrics, explaining how performance testing protocols (like the counter-movement jump) dictate programming choices for athletes.

We also share wild travel stories from the Balkans, debate the aerodynamic merits of tucking your ears into your gym cap, and rank the absolute best sandwich bread casings.

0:00 Podcast Introduction and Technical Setup
1:20 The Great Hat Debate: Ears In or Out?
5:15 Travel Stories: Exploring the Balkans
11:54 Ranking the Best Breads for Sandwiches
23:24 Coaching Insights: Data and Testing Protocols
33:44 The Mindset of Content Creation for Coaches
46:06 Finding Your Niche and Longevity in Coaching

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