Stop selling sets and reps, start selling the future. In this episode, we’re going into the psychology of fitness sales for personal trainers and online coaches.

If you’ve ever wondered why your "bespoke plans" aren't converting, it’s likely because you’re missing the emotional "why" behind the weight loss.

We also get tactical on injury rehab, discussing a niche 12-week knee program that’s changing the game, and why internal hip rotation is the missing link for your golf swing (and your squats).

Of course... You guessed it... We’re ranking the world’s most popular pastries, debating the best food in Mexico, and calling out the "lazy" coaching cues like "engage your core" that mean absolutely nothing to your clients.

0:00 Intro and Eating Habits
1:50 Giving Up Caffeine and Fizzy Drinks
5:44 Life in Dubai and Mosquitoes
6:40 Knee Rehab and Niche Training Programs
13:22 Hip Rotation, Golf, and Isometrics
19:28 Traveling for Food: Mexico
21:00 The World's Most Popular Pastries
30:23 Selling the Result, Not the Process
35:49 Why Coaches Need to Be Challenged
44:25 Improving Coaching Cues and Communication
50:15 PT Mistakes and Client Empowerment

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Dubai Mosquitoes, Mexican Tacos, and Selling the Future