Can you build a world-class coaching business while the world is literally (or figuratively) on fire?

We’re stripping back the "influencer" facade to talk about what moves the needle for online coaches and personal trainers.

We go into the Dubai hype, calling out the "war zone" updates and the predatory marketing tactics used by business mentors during a crisis... god...

If you’re looking to grow your fitness YouTube channel, we share real-time data on YouTube Shorts vs. Long Form and why "front-loading" your value is a way to keep retention high.

Plus, we tackle the massive misconception that online coaching is different from in-person PT

Spoiler: if you aren't building a real relationship, your retention will always suck.

0:00 Intro and Personal Health Updates
2:23 The Salmon Incident
4:21 Dubai Realities vs. Social Media Hype
9:11 Critique of Predatory Fitness Marketing
13:44 Growing on YouTube: Shorts vs. Long Form
18:50 Content Optimisation and Front-Loading Value
21:57 Online vs. In-Person Coaching Dynamics
30:17 Funny Anecdotes: Handling Difficult Clients
34:38 Q&A: Reactive Strength Index for the General Population
40:11 Closing Thoughts and Practical Application

If you want to work with me in ANY WAY... 121, Group, Free Stuff The links are below.

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