In today’s episode, I break down a simple business principle that most people immediately want to dismiss because it feels too simple: the 80/20 rule. If your brain is already telling you this can’t possibly work, that reaction is exactly why this episode matters. I walk through how applying this rule to your offers, marketing, and customers can completely change the way you approach your business—and help you scale faster in 2026.

What you'll learn

Why our brains crave complexity and resist simple strategies
How I realized that 80% of my revenue was coming from just 20% of my offers
Why marketing multiple offers at the same time is usually holding you back
What I actually recommend focusing on in your stories, emails, funnels, and ads
How the 80/20 rule applies to your customer base, not just your offers
Why repetition is necessary for growth, not something to avoid
How simplifying your focus removes fluff and creates real momentum

If you’re juggling too many offers, feeling scattered in your marketing, or constantly convincing yourself you need to switch things up, this episode will help you simplify, refocus, and double down on what’s already working.

Resources & Links:

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Connect with Mya:

Follow on Instagram @myanichol
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Read this episode in blog format here

More about the Radical Disruption podcast:

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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125. Use this to know what offer(s) to sell in 2026