In today’s episode, I’m breaking down the real reason your funnel isn’t converting the way you want—and spoiler alert, it’s missing two critical pieces. I walk through what a funnel actually is, why relying only on a front-end funnel leaves a ton of money on the table, and how to build a funnel ecosystem that works with real buyer behavior instead of fighting it. If you’ve ever wondered what happens to the 95% of people who don’t buy right away, this episode is for you!

What you'll learn

What a front-end funnel is, how it’s meant to be marketed, and why 3–5% conversions are normal
What happens to the 95% who don’t buy—and how a long-term (reply & buy) funnel recovers that revenue
Why sending everyone to a general newsletter breaks the buyer journey
The biggest post-purchase mistake I see (ghosting buyers) and how to fix it
How a post-purchase funnel helps buyers get results faster and creates repeat customers
The three funnels you need to build a sustainable, compounding business

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Resources & Links:

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Connect with Mya:

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Read this episode in blog format here

More about the Radical Disruption podcast:

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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