In today’s episode, I break down the number one reason funnels fail to convert — and it’s not what most people think. While many funnels technically have all the “right” pieces (opt-in, freebie, nurture emails, sales emails), the real issue is how the funnel was built.

Instead of creating funnels in disconnected parts, this episode explains why reverse-engineering from your main offer is the key to building a funnel that actually converts. You’ll learn how to think of your funnel as a curated journey — not a checklist — and how each step should intentionally prepare your audience to say yes to your offer.

What you'll learn

What a funnel really is (and what it’s supposed to do)
Why most funnels don’t convert even when they’re “complete”
The biggest mistake people make when building their funnels
Why starting with a freebie is often the wrong first step
How to reverse-engineer your funnel from your main offer
How to use “stepping stones” to move cold leads toward buying
What to evaluate inside your opt-in, freebie, nurture emails, and sales emails
The key question every funnel component should answer before it exists

Resources & Links:

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Connect with Mya:

Follow on Instagram @myanichol
Join my email list
Check out my website
Watch this episode on YouTube
Read this episode in blog format here

More about the Radical Disruption podcast:

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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131. Number one reason your funnel isn't converting in 2026