In today’s episode, I break down a real funnel experiment that completely changed how I think about email marketing, buyer behavior, and funnel strategy. While prepping for a major course launch, I found myself wondering whether I was sending too many emails—or not enough—so I decided to test it.

I walk you through two versions of the exact same funnel: a 10-email sequence and a 5-email sequence for the same low-cost offer. Everything stayed the same—the opt-in, the freebie, the pop-up offer, and the pricing. The only thing that changed was the number of emails sent to people who didn’t purchase right away. The results were shocking and revealed a massive shift most business owners need to make when it comes to building funnels that actually convert in 2026 and beyond.

What you'll learn

The exact funnel structure I tested, from opt-in to pop-up offer to email sequence
Why my 10-email funnel dramatically outperformed the 5-email version
The revenue difference between the two funnels—and why list size wasn’t the real factor
Why more emails doesn’t mean “spam,” and fewer emails doesn’t mean “better”
The real reason buyers don’t purchase right away (and what they actually need instead)
How longer funnels allow you to support more buyer types through storytelling, objection handling, and social proof
The one question I stopped asking—and the new question that now guides every funnel I build

Resources & Links:

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Connect with Mya:

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Read this episode in blog format here

More about the Radical Disruption podcast:

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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132. $107 vs $4027 – thanks to this funnel