In this episode, I’m sharing a real conversation from inside my Scalability Mastermind that I know a lot of you will relate to. One of my students asked how to stop shiny object syndrome—specifically the urge to start a brand new Instagram page or business idea when things start to feel slow or boring in your current one.

I break down why the desire to “start something new” usually has nothing to do with the idea itself and everything to do with avoiding discomfort, commitment, and the messy middle of growth. We talk about dopamine, boredom, and why staying power—not constant pivots—is what actually creates long-term success.

I also share the one question I come back to anytime shiny object syndrome pops up for me, plus why delayed gratification is one of the most underrated (and hardest) skills to build in business.

What you'll learn

What shiny object syndrome really is (and why it shows up when growth feels slow)
Why starting something new feels productive—but usually isn’t
The difference between boredom and misalignment
How avoiding discomfort keeps you stuck in cycles of restarting
Why consistency and “non-sexy” daily actions matter more than motivation
The mindset shift that helps you stick things out when results are delayed
The phrase I come back to when I’m tempted to pivot or rebrand

Resources & Links:

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Connect with Mya:

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More about the Radical Disruption podcast:

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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133. How to beat shiny object syndrome