In today's episode, I break down why most business owners are using AI the hard way—and why prompt engineering is already becoming outdated. I share the shift to context engineering, what it means, and how creating the right AI environment can save you serious time while giving you outputs that actually sound like you.

I also walk through how I personally use Claude Projects to streamline content, offers, repurposing, and daily business tasks. If AI has felt frustrating, robotic, or more work than it's worth, this episode will completely change how you approach it.

What you'll learn

Why prompt engineering is no longer the smartest way to use AI
What context engineering is and why it creates better outputs
How Claude Projects can remember your brand voice, offers, and audience
A reverse prompting trick to let AI build your business context doc for you
Real examples of how to use AI for emails, hooks, offers, and repurposing
How AI can save solopreneurs and parents hours every month

Resources & Links:

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Connect with Mya:

Follow on Instagram @myanichol
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Read this episode in blog format here

More about the Radical Disruption podcast:

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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