In today’s episode, I'm sharing a conversation I recently had with one of my students during their launch that perfectly illustrates why that's almost never true. We unpack why their pre-sale wasn't getting the traction they hoped for, the biggest mistake they were making in their launch content, and the mindset shift that every business owner needs when it comes to selling.

I also share a story from one of my own launches that completely changed the way I think about marketing. Just when I was convinced everyone already knew about my offer, someone messaged me asking what it even was. That simple DM became one of the biggest reminders that your audience sees far less of your content than you think.

If you've been holding back because you feel repetitive, this episode is your permission slip to keep talking about your offer.

What you'll learn

Why feeling tired of talking about your offer is actually a good sign.
The mistake that causes launch urgency to get buried in your marketing.
How to make your pre-sale, price increases, and deadlines impossible to miss.
Why repetition and volume are essential during a launch.
How this same mindset applies to evergreen offers—not just live launches.

Resources & Links:

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!

Connect with Mya:

Follow on Instagram @myanichol
Join my email list
Check out my website
Watch this episode on YouTube
Read this episode in blog format here

More about the Radical Disruption podcast:

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

Make sure to hit subscribe/follow so you never miss an episode!