In today's episode, I'm joined by marketing strategist and fractional CMO Jess Shirra for an honest conversation about building a business that supports your life instead of taking it over. Jess shares her journey from leading global marketing teams at major companies to starting her own business as a mom of two—and why choosing flexibility over the corporate ladder completely changed her life.

We also dive into the realities of balancing motherhood with entrepreneurship, the support systems that make sustainable business growth possible, and the marketing mistakes Jess sees over and over again inside online businesses. Whether you're growing a service-based business, selling digital products, or simply craving more freedom in your work, this conversation is packed with practical insights and refreshing honesty.

What you'll learn

How Jess built a seven-figure business without sacrificing the flexibility she wanted as a mom.
What a fractional CMO is and why it can be a lucrative path for experienced marketers.
Why building a support system is essential for sustainable business growth.
The biggest marketing mistakes and money leaks Jess consistently finds when auditing businesses.
How to focus your marketing efforts on the channels that actually drive growth instead of trying to be everywhere.

Mya's Resources & Links:

Jess' Resources & Links:

Website (The CMO Office): https://www.thecmooffice.com/
Fractional CMO School: https://www.thecmooffice.com/fractional-cmo-school
Instagram (@marketing.by.jess): https://www.instagram.com/marketing.by.jess/
LinkedIn: https://www.linkedin.com/in/jessicashirra/
CMO School Podcast (Apple): https://podcasts.apple.com/us/podcast/cmo-school/id1797851588
CMO School Podcast (YouTube): https://www.youtube.com/@cmoschoolpodcast
CMO School Podcast page: https://www.thecmooffice.com/podcast

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!

Connect with Mya:

Follow on Instagram @myanichol
Join my email list
Check out my website
Watch this episode on YouTube
Read this episode in blog format here

More about the Radical Disruption podcast:

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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